Marketing Manager: Customer Advocacy & Campaigns

Maintainx; Iowa (LA); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading maintenance and asset management platform is seeking a Marketing Manager focused on Customer Advocacy & Campaigns. The ideal candidate will manage customer review sites, drive a webinar program, and execute campaigns to enhance brand awareness. This role requires B2B marketing experience and collaboration across teams. Competitive salary and benefits offered, along with a commitment to diversity.

Benefits

Competitive salary and equity opportunities

Healthcare, dental, and vision coverage

Collaborative global team environment

Qualifications

• 4 years of experience in B2B marketing, in a similar role.
• Experience working with customer review sites (e.g., G2, Capterra).
• Proven track record collaborating cross-functionally and influencing without authority.

Responsibilities

• Manage core review sites for quality and consistency of reviews.
• Facilitate the MaintainX webinar program by identifying trending topics.
• Promote webinars using email and social platforms.

Skills

B2B marketing experience

Customer review site management

Webinar management

Cross-functional collaboration

Email marketing (HubSpot)

Education

Bachelor's degree or equivalent experience

Job description

Marketing Manager: Customer Advocacy & Campaigns

North America

MaintainX is the leading maintenance and asset management platform. We are a modern cloud based tool for maintenance, safety, and operations on equipment and facilities. MaintainX powers operational excellence for 12,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonalds, Brenntag, Cintas, Michaels, and Shell.

We've raised $254 million in venture capital from leading investors including Bain Capital Ventures, Bessemer Ventures, August Capital, and Amity Ventures.

We are looking for a Marketing Manager focused on Customer Advocacy & Campaigns to amplify the voices of our customers across multiple channels and drive a webinar program that delivers valuable content to our customers and potential customers. In this role, you will oversee our customer review presence, manage and grow our webinar program, and execute campaigns that drive engagement, advocacy, and brand awareness. You will collaborate closely with cross-functional teams—including customer success, sales, Product Marketing, Demand Gen, PR, and design—to deliver impactful campaigns such as case studies, newsletters, and webinars.

The ideal candidate is creative and highly organized, with a passion for building programs that highlight customer stories, deliver valuable content, and ensure flawless execution across multiple marketing initiatives.

What you'll do:

• Manage our core review sites to ensure quality and consistency of reviews (e.g., G2, Capterra, and Gartner Peer Insights).
• Collaborate with sales, account managers and customer success managers to source reviews and case studies.
• Facilitate the MaintainX webinar program by identifying trending industry topics.
• Project manage each webinar end-to-end including owning the project briefs, coordinating with hosts, and driving all of the associated content to promote each webinar.
• Promote each webinar using email, in-app channels, newsletters, social platforms, and other outlets.
• Drive the creation of the monthly customer newsletter, collaborating with product, events, content marketing, and PR teams.
• Build and execute email campaigns for webinars, review initiatives, and monthly newsletters.

What you bring:

• 4 years of experience in B2B marketing, in a similar role
• Experience working with customer review sites (e.g., G2, Capterra, and Gartner Peer Insights)
• Experience managing webinars
• Proven track record collaborating cross-functionally and influencing without authority
• Bachelor's degree or equivalent experience
• Based in the greater Toronto, Montreal, Raleigh or San Francisco areas
• Experience serving asset-intensive industries, like manufacturing, distribution, etc.
• Experience using HubSpot for email marketing

What’s in it for you:

• Competitive salary and meaningful equity opportunities
• Healthcare, dental, and vision coverage
• Collaborative team across the globe that reflects MaintainX values: Smart Humble Optimist
• Meritocracy where ideas and effort are celebrated

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.