Marketing Manager – Upscale Hilton Branded Hotel

Schulte Hospitality Group; Tampa (FL); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Free telemedicine access

401(k) plan with company match

Paid time off

Job summary

Schulte Hospitality Group is seeking a Marketing Manager for a luxury lifestyle hotel in Tampa. This role involves executing marketing strategies, managing digital campaigns, and establishing the hotel as a prime social destination.

The ideal candidate will have a strong background in hospitality marketing and at least 5 years of experience, particularly in lifestyle or luxury sectors. A creative mindset complemented by analytical skills is essential for success.

Qualifications

• Minimum 5 years of marketing experience, preferably in lifestyle or luxury hospitality.
• Proven experience in digital marketing and campaign execution.
• Strong understanding of hospitality marketing technology.

Responsibilities

• Execute integrated marketing strategies to drive awareness and revenue.
• Manage digital marketing campaigns and promotional activations.
• Coordinate visual storytelling efforts and social media content.

Skills

Digital marketing

Branding

Content development

Public relations

Social media

Education

Bachelor’s degree in marketing, communications, hospitality, or related field

Tools

CRM systems

Marketing technology platforms

Job description

Our Company

Schulte Hospitality Group is a division of Schulte Companies, a leading third‑party management company with deep, multi‑generational experience in the hospitality industry. We operate over 200 locations across 38 states and 3 countries, partnering with brands such as Marriott, Hilton, IHG, and Hyatt as well as independent boutique and lifestyle properties.

Overview

A luxury lifestyle hotel located on the downtown Tampa Riverwalk is seeking a dynamic, strategic, and creative Marketing Manager to support the launch, repositioning, and ongoing marketing of one of Tampa’s most anticipated hospitality destinations. The hotel is undergoing a transformative renovation and rebranding that will introduce a highly curated lifestyle experience anchored by world‑class restaurant, nightlife, and social venues. The on‑property role will lead day‑to‑day marketing execution for the hotel’s restaurants, bars, nightlife programming, events, and experiential activations while establishing the property as a defining social and hospitality destination in Tampa.

Responsibilities

• Execute integrated marketing strategies that drive awareness, positioning, and revenue for the hotel and its restaurant, bar, nightlife, and experiential offerings.
• Support the launch and repositioning strategy as the hotel undergoes renovation and brand transformation into Curio Collection by Hilton.
• Manage and optimize digital marketing campaigns, paid media initiatives, and promotional activations to support transient, group, restaurant, nightlife, and local business objectives.
• Oversee email marketing and CRM initiatives designed to drive guest engagement, loyalty, and repeat visitation across hotel and F&B experiences.
• Coordinate visual storytelling efforts including photography, videography, social content, and creative asset development to reinforce the hotel’s luxury lifestyle positioning.
• Partner with PR, influencer, and social media teams to execute earned media campaigns, media hosting, influencer collaborations, and local buzz‑building initiatives.
• Support programming, partnerships, and experiential activations that establish the hotel as a vibrant social hub within downtown Tampa and the Riverwalk district.
• Monitor campaign performance, analyze marketing data, and provide actionable insights to optimize strategy, spend, and commercial outcomes.
• Collaborate closely with hotel leadership, restaurant and nightlife operators, revenue management, sales teams, and agency partners to ensure cohesive execution across all channels.
• Maintain strong awareness of Tampa market trends, competitive activity, cultural moments, and emerging lifestyle hospitality trends.

Qualifications

• Bachelor’s degree in marketing, communications, hospitality, or related field.
• Minimum 5 years of marketing experience, preferably within lifestyle, luxury, independent, or soft‑branded hospitality environments.
• Experience supporting restaurant, nightlife, entertainment, or experiential brands strongly preferred.
• Proven experience in digital marketing, branding, content development, social media, public relations, and campaign execution.
• Strong understanding of hospitality marketing technology platforms, CRM systems, and performance analytics.
• Exceptional communication, project management, and stakeholder collaboration skills.
• Entrepreneurial mindset with the ability to thrive in a fast‑paced, highly collaborative environment.
• Strong creative instincts balanced with data‑driven decision‑making capabilities.
• Ability to work flexible hours in support of events, activations, media visits, and hotel programming as needed.

Desired Skills and Qualities

• A creative marketer who understands how to build excitement and cultural relevance around a lifestyle hospitality brand.
• A hospitality storyteller who can bring the hotel experience to life across digital, social, PR, and on‑property touchpoints.
• A highly collaborative team player who enjoys working closely with hotel operations, F&B, nightlife, and commercial leaders.
• A self‑starter who thrives in an entrepreneurial environment and is energized by helping launch and shape a transformative hotel experience.
• A culturally connected marketer with a strong pulse on luxury travel, food & beverage, nightlife, and experiential trends.

Benefits

• Free telemedicine and virtual mental health care access for all associates starting day one.
• Multiple health insurance and life insurance options.
• 401(k) plan with company match.
• Paid parental leave.
• Paid time off.
• Holiday pay.
• Pet insurance.
• Employee assistance program.
• Schulte Savings Marketplace discounts on event tickets, electronics, gym memberships, and more.

Compensation

$85,000 – $95,000

Equal Opportunity Employer

Schulte Hospitality Group is an Equal Opportunity Employer.