Marketing Manager (Contract)

SilverAssist; Hendersonville (TN); Remote; USD 45,000 - 65,000; Full time

Benefits offered by this job

Remote work

Job summary

Oasis Senior Advisors / SilverAssist is seeking an experienced Marketing Manager to provide temporary coverage across the franchise network. You will manage campaigns, support franchise owners, and coordinate projects with internal teams and external partners.

Responsibilities include executing email and social programs, franchise communications, and reporting while meeting deadlines with limited day-to-day direction.

Qualifications

• 4+ years of marketing experience with independent ownership of recurring campaigns
• Hands-on email marketing with campaign creation, segmentation and QA
• Strong copywriting, editing and proofreading for partners and consumers
• Ability to manage multiple deadlines and coordinate stakeholders
• Experience with social media publishing tools, CRM, and spreadsheets
• Ability to learn established processes quickly and communicate with clients
• Ability to meet the assignment duration and availability requirements
• Prior franchise network or multi-location experience is a plus

Responsibilities

• Manage the marketing calendar across recurring campaigns and projects.
• Write, edit, and schedule emails; verify audience segments, links, and messaging.
• Coordinate social content and scheduling for national and local use.
• Prepare franchise communications and marketing resources for advisors.

Skills

Email marketing

Copywriting

Project management

CRM usage

Social media

Analytics

Communication

Deadline management

Tools

Constant Contact

SOCi

IQ CRM

Canva

Job description

Marketing Manager (Contract)

Franchise Marketing

Company: Oasis Senior Advisors / SilverAssist

Reports to: Marketing Director

Employment Type: Independent contract

Anticipated Contract Duration: 8 months

Anticipated Start: As soon as practicable, subject to a written contract service agreement

Contracted Hours: Full-time, approximately 40 hours per week

Contracted Rate: $40 per hour
Availability: 8:00 am- 5:00 pm EST | 10% travel
Work Location: Remote

Position Overview

Oasis Senior Advisors is seeking an experienced, hands-on Marketing Manager to provide temporary coverage supporting the Oasis Senior Advisors franchise network. This individual will manage recurring marketing programs, support franchise owners, and coordinate projects with internal teams and external partners.

Working within the established marketing strategy, you will take ownership of day-to-day execution across email, social media, franchise communications, and reporting. Success requires strong writing, sound judgment, careful quality control, and the ability to manage deadlines with limited day-to-day direction.

Key Responsibilities

Campaign Execution and Content

• Manage the assigned marketing calendar, coordinating deliverables, approvals, dependencies, and deadlines across recurring campaigns and projects.
• Write, edit, build, and schedule email campaigns and newsletters; verify audience segments, links, formatting, and approved messaging before launch.
• Coordinate social media content and scheduling, maintain brand consistency, and adapt approved content and templates for national and local use.
• Prepare franchise communications and marketing resources that explain programs, tools, and next steps clearly to advisors.

Franchise Support and Project Coordination

• Respond to franchisee marketing questions, guide users to approved resources, and coordinate resolution of platform or campaign issues with the appropriate team or vendor.
• Coordinate creative briefs, asset requests, feedback, and delivery with internal stakeholders, designers, and agency partners.
• Keep project status and documentation current; flag risks, missed dependencies, and competing priorities early to the Marketing Director.

Reporting and Program Continuity

• Compile recurring campaign reports, monitor available engagement and conversion metrics, and recommend practical improvements based on results.
• Support scheduled marketing calls or training through communications, presentation materials, and follow-up resources as assigned.
• Maintain organized campaign files, calendars, and process notes, and provide a clear transition handoff at the end of the assignment.

Required Qualifications

• At least four years of relevant marketing experience, including independent ownership of recurring campaigns and deliverables.
• Hands-on email marketing experience with campaign creation, segmentation, quality assurance, scheduling, and performance reporting.
• Strong copywriting, editing, and proofreading skills, with the ability to adapt messaging for business partners and consumer audiences.
• Demonstrated ability to manage multiple deadlines, coordinate stakeholders and vendors, and communicate directly with clients or local business owners.
• Experience using social media publishing tools, CRM or contact management systems, and spreadsheets to support execution and reporting.
• Ability to learn established processes quickly, exercise judgment, and maintain reliable communication throughout the assignment.
• Ability to meet the assignment's anticipated duration, agreed availability requirements, and scheduled deliverables.

Preferred Qualifications

• Experience supporting a franchise network, multi-location business, or agency portfolio with multiple stakeholders.
• Familiarity with Constant Contact, SOCi, IQ CRM, and Canva, or comparable platforms.
• Experience in senior care, healthcare services, or another service business with both referral partner and consumer audiences.
• Prior success in temporary coverage assignments or roles requiring a rapid onboarding period.

Working Relationships and Scope

The Marketing Director will establish priorities and approval requirements. The contractor will own assigned execution, coordinate with internal and external partners, and elevate decisions outside the agreed scope. Strategic changes, new spending, and changes to approved messaging require the appropriate internal approval.

During onboarding, the team will confirm the recurring deliverables and their frequency, franchise support expectations, platform access, available design and agency resources, and reporting cadence.

What Success Looks Like

• Assigned campaigns and communications are delivered accurately and on schedule, following established approval processes.
• Franchisee requests receive timely, clear responses, with issues tracked through resolution or escalation.
• The Marketing Director has clear visibility into priorities, progress, performance, and risks.
• Programs remain organized and documented, supporting continuity during the coverage period and a smooth handoff afterward.