Marketing Manager: Brand & Growth (Hybrid, TX)

Virbac; Westlake (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Virbac's US Pet team in Westlake, Texas, seeks a Marketing Manager to lead product portfolio strategy and customer activation initiatives. This role blends strategic planning with hands-on execution to grow brand revenue and market share.

The position requires 5+ years in marketing with strong brand management and omnichannel capabilities, in a hybrid in-office setting (Tue–Thu in Westlake).

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years of progressive marketing experience in brand management, B2B/B2C marketing, or business development.
• Experience with omnichannel marketing and ABM is valued.

Responsibilities

• Lead brand and product management; manage annual marketing calendar and campaigns.
• Develop omnichannel programs tailored to segments to reinforce brand identity and goals.
• Oversee promotional resources, e-commerce assets, and regulatory compliant sales tools.
• Manage A&P budgets and lead go-to-market initiatives for new products and lifecycle projects.
• Produce forecasts and monitor inventory and backorder alignment with sales targets.

Skills

Strategic execution

Analytical rigor

Communication

Marketing proficiency

Problem solving

Education

Bachelor's degree

MBA (preferred)

Job description

Virbac's US Pet team in Westlake, Texas, seeks a Marketing Manager to lead product portfolio strategy and customer activation initiatives. This role blends strategic planning with hands-on execution to grow brand revenue and market share.

The position requires 5+ years in marketing with strong brand management and omnichannel capabilities, in a hybrid in-office setting (Tue–Thu in Westlake).