Hybrid Marketing Manager: Brand & Growth Leader

Virbac Group; Texas; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

In-office Tue–Thu

Job summary

Virbac US is seeking a Marketing Manager in Westlake, Texas, to lead product portfolio strategy and drive customer activation initiatives. The role blends strategic planning with tactical execution, overseeing brand growth to meet revenue and market share goals in a hybrid work setting.

The ideal candidate will have 5+ years of marketing experience in brand management, strong analytical and communication skills, and a proactive, collaborative mindset.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of progressive marketing experience in brand management, B2B/B2C marketing, or business development.
• Hybrid work environment based at US headquarters in Westlake, Texas (in-office Tue–Thu).

Responsibilities

• Brand & Product Management: manage annual marketing calendar and campaigns.
• Develop omnichannel programs tailored to segments to reinforce brand identity.
• Oversee promotional resources and e-commerce assets, ensuring regulatory compliance.
• Manage A&P budget and allocate spend for high-impact campaigns.
• Lead go-to-market initiatives for new products and lifecycle projects with cross-functional teams.

Skills

Strategic execution

Analytical rigor

Communication & influence

Marketing proficiency

Problem solving & adaptability

Education

Bachelor's degree

MBA preferred

Job description

Virbac US is seeking a Marketing Manager in Westlake, Texas, to lead product portfolio strategy and drive customer activation initiatives. The role blends strategic planning with tactical execution, overseeing brand growth to meet revenue and market share goals in a hybrid work setting.

The ideal candidate will have 5+ years of marketing experience in brand management, strong analytical and communication skills, and a proactive, collaborative mindset.