Marketing Manager, B-to-B, Customer Energy Solutions (Hybrid Schedule)

Eversource Energy; Berlin (CT); Hybrid; USD 153,000 - 170,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Eversource Energy is seeking a Commercial & Industrial Marketing Manager to lead B2B marketing for EE/EV/ADR programs across CT, MA, and NH. Based in Westwood, MA, Berlin, CT, or Manchester, NH, you will align campaigns with brand standards and collaborate with sales, PR, and external vendors.

You will develop integrated marketing strategies, manage budgets, and drive customer participation across multiple channels, with a hybrid work model in place.

Qualifications

• Bachelor’s degree in Marketing or related discipline or equivalent experience.
• Ten to twelve years of related experience in B2B marketing campaigns.
• Experience developing digital advertising, copywriting and event strategies.
• Experience with direct mail and email marketing, customer outreach and budgets.
• Experience creating advertising plans, targeting and ROI analysis with budget responsibility.

Responsibilities

• Leads and collaborates with the marketing team to develop and execute C&I marketing plans and campaigns.
• Develops and coordinates marketing strategies for EE/EV/ADR initiatives.
• Creates outreach plans to increase awareness and customer engagement.
• Aligns marketing with brand standards and business objectives.
• Oversees budgets, calendars, and vendor partnerships; evaluates ROI.

Skills

Excellent written communication

Excellent verbal communication

Interpersonal skills

Self-starter

Time management

Organizational skills

Detail oriented

Education

Bachelor’s degree in Marketing or related discipline or equivalent experience

Tools

Microsoft Office

Word

Excel

PowerPoint

Job description

Eversource will not offer immigration-related sponsorship for this position (e.g., H-1B, O-1, J-1, TN, E-3, etc.). Applicants requiring visa sponsorship to start employment with Eversource will not be considered.

Role and Scope of Position:

The Commercial & Industrial (C&I ) Marketing Manager is responsible for leading and executing marketing strategies, campaigns, outreach, and engagement initiatives within the Energy Efficiency / Electric Mobility / Active Demand Response (EE/EV/ADR) department across the company’s three operating states (Connecticut, Massachusetts, and New Hampshire). This role ensures consistency with business branding and objectives while executing projects that align with corporate principles. The Manager works closely with internal stakeholders, business and sales management, and the marketing outreach and communications team.

The role can be based in Westwood, MA, Berlin, CT, or Manchester, NH.

The C&I Marketing Manager leads all B2B marketing efforts related to EE/EV/ADR programs, developing and executing integrated marketing strategies designed to increase awareness, engagement, and customer participation.

The Manager collaborates with the equivalent leader responsible for Residential marketing and works closely with the PR/Thought Leadership Supervisor to ensure integrated marketing, communications, outreach, and customer engagement strategies.

Reports to the Director of Marketing Communications.

Essential Functions:

• Leads and collaborates with the marketing team to develop and execute C&I marketing plans and campaigns.
• Develops and implements marketing strategies for B2B EE/EV/ADR initiatives.
• Develops and coordinates targeted outreach and engagement plans to increase awareness of EE/EV/ADR solutions and enhance customer interaction.
• Develops marketing strategies and campaigns designed to drive customer participation and achieve business and program objectives.
• Works with internal stakeholders, business and sales management, and external partners to identify customer needs, develop marketing opportunities, and execute integrated campaigns.
• Coordinates with internal and external partners, including copywriters, graphic designers, photographers, advertising agencies, and other vendors.
• Ensures alignment of key marketing strategies with overall business objectives, brand standards, and customer needs.
• Develops and supervises marketing plans, ensuring they meet performance goals, budgets, and timelines.
• Leads marketing partnerships and events, managing execution for conferences, sponsorships, trade associations, and other customer engagement opportunities.
• Supervises the writing and editing process of multi-year business plans related to C&I program initiatives.
• Maintains marketing calendars and budgets, ensuring timely execution of campaigns.
• Analyzes marketing research and campaign performance, providing recommendations for improvements and identifying opportunities to optimize customer engagement.
• Develops and evaluates advertising plans, targeting strategies, message testing, and other marketing tactics.
• Analyzes campaign results and return on investment to inform future marketing strategies and budget decisions.
• Represents EE/EV/ADR at industry conferences, trade associations, customer events, and other engagements as appropriate.

Technical Knowledge / Skill / Education / Licenses / Certifications:

• Must be enthusiastic, a quick-learner and eager
• Expert-level use of Microsoft Office; Word, Excel and PowerPoint
• Ability to work independently and as part of a team
• Self-starter with strong desire to learn
• Results-driven, self-starter with the ability to handle multiple priorities in a fast-paced environment
• Detail oriented
• Excellent time management and organizational skills
• Excellent written, verbal and interpersonal communication skills

Education:

• Bachelor’s degree in Marketing or related discipline or equivalent experience.

Experience:

• Ten (10) to twelve (12) years related experience.
• The qualified candidate will have experience managing marketing campaigns for B-to-B customers and demonstrated experience developing and executing integrated marketing strategies.
• Candidates must be able to demonstrate knowledge and results of digital advertising, copywriting, event strategies and planning, direct mail and email marketing campaigns, customer outreach, and other marketing channels.
• Experience developing advertising plans, targeting strategies, message testing, campaign measurement, and ROI analysis with responsibility for marketing budgets.

Working Conditions:

• Must be available to work emergency restoration assignment as required.
• Must be available to travel between MA/CT/NH as necessary.
• Travels approximately 10% of the time.

Hybrid Schedule:

HYBRID SCHEDULE: Eversource supports work-life balance by offering hybrid schedules for certain roles. Eligibility is based on job responsibilities, operational needs, nature of work and team dynamics. Current guidelines require employees to workat least three days in the office, includingTuesdays and Wednesdays, with the third day set by the employee and supervisor based on department needs. These guidelines apply to roles approved for remote work and are subject to change, based on managerial discretion and work performance. All applicants must be able to workup to five days in the office if needed (for example: emergencies, training, or other business needs) or should the policy change.

Competencies:

• Build trusting relationships
• Manage and develop people
• Foster teamwork and cross-functional collaboration
• Lead change
• Communicate strategic vision
• Create an engaged workforce
• Focus on the customer
• Take ownership & accountability

Compensation and Benefits:

Eversource offers a competitive total rewards program.Check out our careers site for an overview of our benefits programs. Salary is commensurate with your experience. This position is eligible for a potential incentive.The annual salary range for this position is:
$152,760.00-$169,730.00

Worker Type: Regular

Number of Openings: 1

Emergency Response: Responding to emergency situations to meet customers’ needs is part of every employee’s role. If employed, you will be given an Emergency Restoration assignment. This means you may be called to assist during an emergency outside of your normal responsibilities, work hours and location.

EEO Statement: Eversource Energy is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, sexual orientation, gender identity, national origin, religion, disability status, or protected veteran status.

VEVRRA Federal Contractor