Marketing Manager, AWS Agentic AI Developer Tools

Amazon; San Francisco (CA); On-site; USD 89,000 - 155,000; Full time

Job summary

Amazon is seeking a Marketing Manager for AWS Agentic AI Developer Tools to own lifecycle marketing across the developer journey. You will craft product-led growth programs, activate users from discovery to paid conversion, and translate complex AI tooling into compelling content for technical developers.

Collaborate with product, demand generation, events, and field teams to deliver measurable results and accelerate adoption through automated engagement and multi-channel campaigns.

Qualifications

• 4+ years of professional marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.

Responsibilities

• Design, build, and optimize automated lifecycle marketing programs (email, in-product messaging, nurture sequences) that move developers through the adoption journey
• Define and instrument activation milestones in partnership with product and data science teams
• Analyze developer lifecycle cohort behavior, identify friction points, and run experiments to improve conversion rates at each stage of the funnel
• Develop and execute marketing campaigns across channels (web, email, social, community, paid) that drive awareness and adoption among developers building with AI
• Create compelling developer-facing content (blog posts, tutorials, landing pages, videos, webinars, social content) that communicates the value of our AI developer tools
• Own channel performance metrics and continuously optimize campaigns based on data and developer engagement signals
• Support marketing presence at developer events, conferences, and community moments, including content development for keynotes, breakout sessions, and workshops
• Collaborate with demand generation, field marketing, and developer relations teams to build integrated programs that move developers through the adoption funnel
• Build and grow a bench of referenceable developers and advocates whose success stories can be leveraged across field sales, events, and demand generation to accelerate acquisition
• Partner with product and marketing growth teams to optimize the product-to-sales handoff, ensuring product usage signals translate into effective sales engagement

Skills

Marketing experience

Data-driven marketing

Excel

Tableau

Cross-functional programs

Marketing materials

Tools

Marketo

Tableau

Salesforce

Job description

Marketing Manager, AWS Agentic AI Developer Tools

Job ID: 10486668 | Amazon Web Services, Inc.

Developers are at the center of the AI revolution, and AWS is building the most comprehensive set of AI-powered developer tools to help them build faster, smarter, and more creatively. The AWS Developer Marketing team is responsible for driving awareness, adoption, and advocacy for our AI developer tools portfolio, reaching millions of developers worldwide through compelling storytelling, community engagement, and data-driven marketing programs. Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. Technical Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible when you build on AWS. As a Product-Led Growth (PLG) Lifecycle Marketing Manager for AWS AI Developer Tools, you will have the opportunity to define and drive the developer acquisition and lifecycle marketing strategy for our rapidly growing AI-powered developer tools portfolio. You will own the digital strategy for the developer journey from first touch through activation and conversion, creating the most compelling content and automated lifecycle programs to help developers understand the value of our tools and move through the adoption funnel. You will design and optimize in-product and cross-channel lifecycle moments that drive developers from top of funnel to product value. You will also work with the engineering teams to shape the product vision and prioritize features informed by funnel data and developer behavior signals. You will get to work on a new and rapidly growing business and have a big impact every day.

This role may sit in the following locations only: Seattle, WA, USA | San Francisco, CA, USA | Santa Clara, CA, USA Relocation offered to these locations only from within the USA only.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

As a Marketing Manager for AI Developer Tools, you will own and execute marketing programs that drive developer awareness and adoption of AWS's AI-powered development tools. You will lead product-led growth lifecycle marketing efforts that support developer acquisition, guiding developers from discovery through activation and paid conversion via data-driven, automated engagement programs. You will develop developer-centric content and campaigns across owned, earned, and paid channels, translating complex AI and developer tooling concepts into clear, compelling narratives that resonate with technical audiences. You will collaborate cross-functionally with product, developer relations, demand generation, events, and field teams to deliver integrated marketing programs that drive measurable business results.

Key job responsibilities

• Design, build, and optimize automated lifecycle marketing programs (email, in-product messaging, nurture sequences) that move developers through the adoption journey
• Define and instrument activation milestones in partnership with product and data science teams
• Analyze developer lifecycle cohort behavior, identify friction points, and run experiments to improve conversion rates at each stage of the funnel
• Develop and execute marketing campaigns across channels (web, email, social, community, paid) that drive awareness and adoption among developers building with AI
• Create compelling developer-facing content (blog posts, tutorials, landing pages, videos, webinars, social content) that communicates the value of our AI developer tools
• Own channel performance metrics and continuously optimize campaigns based on data and developer engagement signals
• Support marketing presence at developer events, conferences, and community moments, including content development for keynotes, breakout sessions, and workshops
• Collaborate with demand generation, field marketing, and developer relations teams to build integrated programs that move developers through the adoption funnel
• Build and grow a bench of referenceable developers and advocates whose success stories can be leveraged across field sales, events, and demand generation to accelerate acquisition
• Partner with product and marketing growth teams to optimize the product-to-sales handoff, ensuring product usage signals translate into effective sales engagement

A day in the life

• Partner with product management and GTM teams to develop product and portfolio-level strategies
• Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
• Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
• Drive field enablement strategies to support product launches, campaigns, and customer success
• Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case

About the team

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, East Palo Alto - 88,700.00 - 155,200.00 USD annually

USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually

USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually

Important FAQs for current Government employees

Before proceeding, please review the following FAQs

https://www.amazon.jobs/en/faqs#faqs-for-us-government-employees

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.