Marketing Manager - Austin, TX

Greystar; Austin (TX); Vor Ort; USD 85.000 - 115.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental

Vision

Paid time off

Sabbatical

Zusammenfassung

Greystar is seeking a Marketing Manager to collaborate with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies across a portfolio of communities.

You will partner with internal and external groups to implement plans that align with community and portfolio goals, manage branding, and optimize advertising, social channels, and digital assets to drive performance.

Qualifikationen

• Experience crafting marketing strategies aligned to portfolio goals.
• Ability to maintain brand consistency across multiple properties.
• Experience coordinating campaigns across onsite and regional teams.

Aufgaben

• Serves as primary marketing contact for Onsite and Operations teams.
• Collaborates with Onsite team and Operations on marketing programs.
• Defines and executes marketing strategy and brand evolution.
• Oversees Greystar brand consistency across portfolios.
• Manages digital assets, social channels, and advertising agreements.
• Researches and launches marketing technology to improve performance.

Kenntnisse

Marketing strategy

Brand management

Campaign management

Digital advertising

Jobbeschreibung

ABOUT GREYSTAR Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Marketing Manager is responsible for collaborating with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies and ensure consistent deployment across their portfolio. They will partner with groups internal and external to implement a strategic marketing plan that aligns with community and portfolio goals.

JOB DESCRIPTION

1. Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.
2. Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.
3. Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.
4. Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.
5. Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.
6. Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
7. Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.
8. Provides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.
9. Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.
10. Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library – includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.
11. Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.
12. Conducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance.
13. Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
14. Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
15. Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
16. May supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance and make tough decisions when necessary.
17. Senior role may be assigned based on experience and/or responsibilities assigned.

Additional Compensation

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location. Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance. Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Benefits

• Competitive Medical
• Dental
• Vision
• Disability & Life insurance benefits.
• Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off.
• All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays.
• Plus your birthday off after 1 year of service!
• Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.
• *Benefits offered for full-time employees.
• For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [e-mail].

Our continued success depends on our people. If you are looking for a career that values dedication, collaboration, and integrity, we are looking for you!

Greystar is a vertically integrated real estate company offering expertise in property management, investment management, and development & construction globally. Today, we are the largest rental housing operator and developer in the US and one of the largest global investment management companies delivering industry-leading services to investors, clients, and residents.

As a Greystar team member, you will hear a lot about our Core Values. They are the values we live and work by, reflecting who we are and the quality of our relationships. We believe in always going that extra step for our residents, clients, investors, and each other. Integrity We stay true to the highest ethical standards and principles, and are honest, trustworthy, humble, and respectful in all of our words and actions. Equality We celebrate individual differences, encourage diversity of thought, provide equality of opportunity, and cultivate an environment where all individuals are seen, treated, and valued equally. Professionalism We proudly present a positive, dignified, and businesslike image at all times through our appearances, behavior, and interactions with others. Accountability We take responsibility and accept ownership for our words, actions, tasks, and results, and respectfully hold others to the same standard. Service We make service our top priority by giving our time, knowledge, and experience to serve the needs of our customers, community, and team members. Teamwork We work together to accomplish goals, solve problems, and enrich our work environment.

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in over 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing more than one million units/beds globally. Across its platforms, Greystar has over $79 billion of assets under management, including approximately $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.