Marketing Manager - Austin, TX

Greystar Worldwide, LLC; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Housing discount

Sabbatical

401(k) match

Parental leave

EAP

Life insurance

Charitable giving

Job summary

Greystar Worldwide, LLC is seeking a Marketing Manager to lead strategic marketing across onsite teams and regional leadership. The role focuses on creating tailored marketing strategies, ensuring consistent deployment across a multi-market portfolio, and driving brand evolution and performance.

You will partner with internal and external groups to implement strategic plans, manage budgets, and oversee digital assets, social channels, and advertising partnerships across Greystar communities.

Qualifications

• Experience coordinating marketing across multi-site portfolios.
• Ability to define and execute marketing strategy and campaigns.
• Strong brand management and cross-functional collaboration skills.

Responsibilities

• Serves as primary marketing contact for onsite and operations teams; may own a portfolio.
• Collaborates with onsite teams and operations on programs to boost property performance.
• Defines and executes marketing strategy, brand evolution, and programs to drive portfolio goals.
• Oversees Greystar brand consistency across the portfolio.
• Manages digital assets, advertising agreements, and social channels onboarding.
• Researches and launches marketing tech to improve performance and reduce costs.
• Projects manage development of portfolio-specific digital assets and collateral.
• Oversees ORM and social media initiatives aligned with goals and benchmarks.
• Provides marketing budget recommendations and supports annual budgeting for the portfolio.
• Oversees property photography projects, contracts partners, and maintains centralized photo library.
• Develops and conducts portfolio trainings for marketing initiatives.
• Conducts monthly touchpoints with operations to discuss goals and support marketing.
• Meets with advertising partners; reviews contracts and optimizes services.
• Provides guidance to onsite and corporate teams on digital ad channels and troubleshooting.
• Collaborates with national and in-house teams to implement initiatives at site level.
• May supervise marketing team members; involved in hiring/training.
• Senior role may be assigned based on experience.

Skills

Marketing strategy

Brand management

Campaign management

Digital advertising

Social media management

Budgeting

Vendor management

Team leadership

Data analysis

Communication

Tools

Digital asset management

CRM systems

Job description

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Marketing Manager is responsible for collaborating with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies and ensure consistent deployment across their portfolio. They will partner with groups internal and external to implement a strategic marketing plan that aligns with community and portfolio goals.

JOB DESCRIPTION

1. Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.

2. Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.

3. Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.

4. Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.

5. Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.

6. Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.

7. Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.

8. Provides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.

9. Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.

10. Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library – includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.

11. Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.

12. Conducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance.

13. Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.

14. Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.

15. Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.

16. May supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance and make tough decisions when necessary.

17. Senior role may be assigned based on experience and/or responsibilities assigned.

#LI-MR1

#LI- MR1

Additional Compensation

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

• Corporate Positions:Inaddition to the base salary, this role may be eligible to participateina quarterly or annual bonus program based onindividual and company performance.
• Onsite Property Positions:Inaddition to the base salary, this role may be eligible to participatein weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*

• Competitive Medical, Dental, Vision, and Disability & Lifeinsurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, HospitalIndemnity, PetInsurance and Legal Plans.
• Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listedinformation above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

Greystar is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [e-mail].