Marketing Manager - Audio

Rowohlt Verlag GmbH; Northern, New York (KY, NY); Hybrid; USD 70,000 - 75,000; Full time

Job summary

Macmillan Audio seeks a creative and collaborative Marketing Manager to strategize, launch, and execute high-impact title marketing campaigns across a robust audiobook catalog. You will serve as a key ambassador for our audio list, presenting plans to authors and agents, and collaborating with publicists and internal book teams across Macmillan imprints.

The ideal candidate brings superior project management, poise, agile problem-solving, and a proven ability to multi-task in a fast-paced

Qualifications

• 5-7 years marketing experience in publishing.
• College degree or related experience.
• Ability to pitch ideas to authors and agents.

Responsibilities

• Drive the concept, creation, and execution of title marketing campaigns across a high volume of audiobooks across all genres.
• Strategize advertising, organic social media, influencer outreach and growth initiatives to generate buzz and sales results.
• Manage, track, and optimize title-specific marketing budgets for maximum efficiency and impact.
• Support and build strong relationships with authors and agents to amplify the audiobook format.
• Collaborate with producers, publicists, accounts, and imprint marketing teams for alignment and awareness.
• Present strategies and pitches in weekly meetings with authors, agents, and publishing partners.
• Demonstrate leadership and strategic vision to elevate the audiobook format.

Skills

Presentation skills

Public speaking

Communication

Project management

Education

College degree

Job description

Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.

Marketing and Communications

Macmillan Audio seeks a creative and collaborative Marketing Manager to strategize, launch, and execute high-impact, title-level marketing campaigns across a robust audiobook catalog. You will serve as a key ambassador for our audio list, presenting innovative marketing plans directly to authors and agents, and collaborating closely with publicists and internal book teams across Macmillan imprints. Title marketing responsibilities span a variety of genres, from adult to kids, fiction to nonfiction, and mystery/thriller to SFF.

The ideal candidate brings superior project management skills, exceptional poise and confidence, agile problem-solving abilities, and a track record of multi-tasking in a fast-paced environment.

What you'll do:

• Drive the concept, creation, and execution of creative and effective title marketing campaigns across a high volume of audiobooks across all genres.
• Strategize advertising, organic social media, influencer outreach and audiobook-focused growth initiatives to generate strong consumer and industry buzz and impactful sales results.
• Manage, track, and optimize title-specific marketing budgets to ensure maximum efficiency and impact.
• Support and build strong relationships with authors and agents, helping them amplify the audiobook format to their audiences.
• Collaborate closely with producers, publicists, digital accounts, and imprint marketing groups to ensure seamless alignment and maximum awareness across all book formats.
• Present marketing strategies and campaign pitches with confidence in weekly department meetings, cross-imprint meetings, and meetings with authors, agents, and publishing partners.
• Demonstrate strong leadership and a strategic vision that elevates the audiobook format and fosters effective communication across teams.

What you'll bring:

• Exceptional presentation, public speaking, and communication skills, with the poise to pitch ideas to both internal and external stakeholders.
• Strong organizational, multi-tasking, and problem-solving abilities to manage a large volume of titles simultaneously under tight deadlines.
• Demonstrated ability to build inventive, out-of-the-box creative campaigns tailored to diverse book genres.
• Agile mindset with the capability to evaluate campaign analytics and pivot strategies in real time.
• A highly collaborative team player who thrives when working across teams.
• A deep passion for the evolving audiobook and publishing landscape.
• 5-7 years marketing experience in publishing
• College degree or related experience

Salary range: $70,000 - $75,000

FLSA Status:Exempt

This position is classified as remote but is tied to our New York, NY office located at 120 Broadway.Employment is subject to New York State tax withholding under applicable regulations.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.