Marketing Manager at Human-Centered Social Network Startup

The Hub/Danske Bank; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

A leading company focused on fostering real human connections seeks a versatile Marketing Manager. This role involves managing marketing strategies, executing campaigns, and building a strong brand community. Ideal candidates will have a strong background in marketing and excellent communication skills. This is a remote position initially, transitioning to a hybrid model.

Qualifications

• Proven experience in leading cross-channel marketing campaigns.
• Solid knowledge of website analytics tools.
• Metrics-driven marketing mind with strong project management skills.

Responsibilities

• Develop strategies and tactics to promote the company.
• Lead execution of marketing programs from start to finish.
• Analyze customer insights and marketing best practices.

Skills

Communication

Project Management

Analytics

Creativity

Marketing Automation

Education

Bachelor’s degree in marketing and communication, business, or related field

Tools

Google Analytics

Job description

At Lifebonder, we’re on a mission to break social media addiction, fake personas, cyber-bullying, cancel culture, and loneliness by providing a Mesaverse that lives up to the promise of what social media can be: A safe place to facilitate human connections rather than replace them.

We want to make the world a better place by filling a growing need for direct socializing outside social media - connecting people in friendships that are human, profound, and meaningful. LifeBonder makes it easy for people to connect in a deeper reality through shared spaces, values, and goals because our vision is to build social bonds in real life.

If you live and breathe marketing and you have a proven track record, we need to talk. We’re looking for a flexible and versatile Marketing Manager who knows how to execute and who will be responsible for managing our marketing team. If you are a people person and team player who loves the rewarding challenge of building a brand and a community, we want to hear from you.

Be aware that this is an UNPAID opportunity.

Job Description

At LifeBonder, marketing is about understanding people — and building awareness about how our social media platform can satisfy their needs. We’re looking for an experienced and versatile Marketing Manager who is hungry to do this. Our ideal candidate has experience developing and especially executing marketing campaigns while at the same time managing and inspiring a team. You are comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective communication and advertising projects.

Ultimately, you will help us build and maintain a huge community and a strong and consistent brand through a wide range of online and offline marketing channels.

Be aware that this is a remote position in the beginning, but that this position will be a combination of remote work vs office work once we establish our headquarters in Vejle.

Objectives of this Role

• Structuring and organizing our marketing department and following up on individual team members and their tasks
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Produce valuable and engaging content for our website, blog and social media channels that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Daily and Monthly Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

• Bachelor’s degree or higher in marketing and communication, business, or related field
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate
• Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends, or similar)
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for organizing and structuring tasks and resources
• Experience with marketing automation

Preferred Qualifications

• Master’s degree a plus
• Proficiency in online marketing and social media strategy is a must
• Proven experience growing a community on networking platforms
• Established press and media contacts.