Brand & Digital Marketing Manager

Brown Harris Stevens Development Marketing; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus

Company-assisted health insurance

Vacation, sick, holiday, and personal+

Job summary

Brown Harris Stevens Development Marketing is seeking a Brand & Digital Marketing Manager to strengthen the division’s brand presence and expand its digital reach. You will oversee integrated initiatives across social, web, email and other channels and translate market insights into engaging content.

The role requires strong writing skills, strategic thinking, and a deep understanding of digital marketing within luxury real estate, architecture, and design contexts.

Qualifications

• Strong writing, editing, and storytelling to translate market information into clear content.
• Bachelor’s degree in marketing, communications, journalism, business or related field.
• Experience managing social media, email marketing, and digital campaigns.
• Proficiency with Canva, Adobe Creative Suite, Google Analytics, and MS Office.
• Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced industry.
• Interest in luxury real estate, architecture, interior design, and culture.
• Experience in real estate, luxury brands or design industries preferred.

Responsibilities

• Maintain BHSDM brand across digital, print, social, email and other touch points.
• Develop and execute marketing and communications calendar with senior leadership.
• Translate market research and insights into compelling content.
• Edit corporate communications, newsletters, market insights, social content and thought leadership.
• Coordinate production and distribution of the portfolio materials.
• Oversee content across channels and ensure on-brand messaging.
• Identify partnership opportunities to expand brand visibility and portfolio exposure.

Skills

Strong writing and storytelling

Social media management

Email marketing

Digital campaigns

Project management

Education

Bachelor’s degree in marketing, communications, journalism, business or related field

Tools

Canva

Adobe Creative Suite

Google Analytics

Microsoft Office

Email marketing platforms

Social media management platforms

Job description

BHSDM is seeking a Brand & Digital Marketing Manager to strengthen the division’s brand presence, expand its digital reach, and develop compelling content that communicates our expertise across real estate development, architecture, design and lifestyle. Reporting directly to the Chief Marketing Officer, this role will oversee the planning and execution of integrated brand and digital marketing initiatives across social media, web, email, and other channels. The ideal candidate is a strategic and creative marketer with exceptional writing skills, a strong understanding of digital marketing and the modern consumer, and a instinct for identifying opportunities to build engagement, elevate brand visibility, and support business development.

RESPONSIBILITES

Brand Strategy and Communications:

• Maintain brand consistency and elevate the BHSDM brand and portfolio across digital, print, social, email and other customer and broker touch points
• Develop and execute marketing and communications calendar in collaboration with senior marketing leadership
• Translate market research, consumer insights, and industry trends into compelling content that demonstrates BHSDM’s expertise and market perspective
• Edit corporate communications, newsletters, market insights, social content and other thought leadership materials
• Coordinate the production and distribution of the semiannual portfolio

Content & Creative Management:

• Collaborate with the VP of Research, and broader marketing team to develop content that showcases BHSDM’s expertise, research, experience, people and development portfolio
• Manage editorial calendars and coordinate the timely delivery of content across marketing channels
• Maintain an organized library of photography, video, rendering, and other brand assets, ensuring materials are accessible and properly managed
• Oversee the development of corporate marketing materials and client engagement initiatives, including digital communications, gifting, and related brand experiences
• Ensure content and creative assets are accurate, on-brand, and tailored to their intended audiences
• Manage and evolve proprietary website
• Identify and support strategic partnership opportunities across architecture, design, art, culture, media and related industries
• Coordinate partnership activations and collaborative marketing initiatives that expand brand and project visibility
• Support business development efforts by developing compelling content and communications that demonstrate BHSDM’s heritage, market knowledge, and $30B portfolio of completed work

Qualifications:

• Strong writing, editing, and storytelling skills, with the ability to translate complex market information into clear, engaging content
• Bachelor’s degree in marketing, communications, journalism, business or a related field
• Demonstrated experience managing social media, email marketing, and digital campaigns
• Proficiency in relevant marketing platforms and tools including email marketing systems, social media management platforms, Canva, Adobe Creative Suite, Google Analytics and Microsoft Office
• Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced industry
• An interest in luxury real estate, architecture, interior design, and the broader cultural landscape
• Experience in real estate, luxury brands, architecture, interior design, hospitality or other design-oriented industries is preferred

Compensation and benefits:

• Annual bonus.
• Company-assisted health insurance.
• Vacation, sick, holiday, and personal time.