Marketing Manager, Amazon Digital Advertising (ADA), Amazon Digital Advertising (ADA)

Amazon; New York (NY); On-site; USD 70,000 - 152,000; Full time

Job summary

Amazon is seeking a Marketing Manager for its Digital Advertising team to lead innovative marketing executions. The role involves managing ad campaigns across various formats and working closely with stakeholders to ensure shared marketing goals. A successful candidate will harness data to drive improvements and execute effective marketing strategies, ensuring the integration of campaigns across Amazon's platforms.

Benefits

Comprehensive health benefits

Equity options

Flexible work arrangements

Qualifications

• 4+ years of experience in marketing, focusing on campaign management.
• Proficiency in Excel and Tableau for data analysis.
• Experience managing cross-functional marketing programs.

Responsibilities

• Manage display, audio, and video ad programs for various advertisers.
• Develop performance metrics and optimize ad campaigns.
• Collaborate with internal marketing teams on strategies.

Skills

Data analysis

Cross-functional collaboration

Campaign management

Creative development

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Tableau

Job description

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DESCRIPTION

DESCRIPTION

Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support the digital marketing initiatives of Amazon’s own strategic businesses. Our stakeholders are the internal marketing teams across Amazon, and our mission is to develop better digital advertising programs for those businesses. We operate across marketing, program management, engineering, and new product development. This specific role will manage display, audio, and video ad programs on behalf of large and small 1P advertisers across Amazon’s owned and operated supply sources, identifying and optimizing against cross-team success metrics.

The complexity and the scale of the activities performed increase as we onboard additional 1P supply and the person in this role partners with internal stakeholders to introduce new measurement strategies. Our ambition is to level up the capabilities of our program, building a team consisting of experts who are passionate about the opportunities available within Amazon Advertising and who relentlessly innovate on behalf of internal partners.

Key job responsibilities

The Marketing Manager is an Amazon Advertising expert designing, managing, and scaling effective and innovative marketing executions via the Amazon DSP.

Key Aspects Of The Role:

• Work closely with internal businesses to develop a deep understanding of their marketing goals and to identify the solutions within the Amazon DSP and our 1P supply that best support these goals.
• Integrate and scale internal marketing on 1P supply into the larger paid marketing strategies of Amazon brands on 3P supply, incorporating 1P media planning and performance into brand executions.
• Identify the performance metrics relevant to each partner and manage ad programs towards expected performance.
• Frequently audit operational processes to identify ways to reduce the operational cost of our programs.
• Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams.
• Develop and evangelize new program initiatives leveraging the evolving technical landscape.
• Partner with technology teams to create and deliver against roadmaps.
• Develop and manage campaigns across a variety of inventory sources and ad formats, with perspective on how these opportunities can impact the paid advertising operations of Amazon.
  
  

About The Team

The Amazon Digital Advertising is dedicated to driving measurable outcomes for internal marketing teams. Our portfolio ranges from display, video, and custom ads to insights and reporting. With tailored solutions for all businesses, we offer flexible ad delivery models, including self-service, managed service, and programmatic to help optimize strategies.

About The Team

The House DA program allows Amazon internal marketing partners (1P) to use remnant (unsold by Amazon Advertising) Amazon onsite ad inventory to promote their products and services. We support Display, Audio & Streaming TV ad products.

BASIC QUALIFICATIONS

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
  
  

PREFERRED QUALIFICATIONS

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience with brand strategy
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2944967

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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