Marketing Manager (all genders)

Lumiform; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Lumiform is seeking a strategic Content Growth Specialist to shape how inspections and checklists are discovered by large language models and answer engines. You will own AEO foundations, conduct comprehensive audits of content and site infrastructure, and work hands-on with two writers to deepen use-case pages.

You will define must-win phrases, optimize topic structures, and benchmark visibility across ChatGPT, Claude, Perplexity and other AI answer engines.

Qualifications

• Conduct an extensive AEO and content audit covering content depth and site health.
• Define the must-win AEO phrases and questions for high-intent searches.

Responsibilities

• Conduct an extensive AEO and content audit, including technical site health checks and crawlability.
• Review content for cannibalization and duplication; systematically eliminate it.
• Define must-win AEO phrases and questions to own high-intent searches.
• Measure and report on LLM visibility across major AI platforms (ChatGPT, Claude, Perplexity).
• Enrich and expand use-case pages with depth, validate content formats, and optimize for quality and depth.
• Prepare content briefs for writers to structure content for answer engines.

Job description

Lumiform is a specialized software for businesses with frontline teams to run inspections, audits and checklists at scale across distributed operations. Companies like EDEKA, AmRest (Starbucks, KFC, La Tagliatella), Nordsee, Hermes or even big Testing Inspection and Certification bodies rely on Lumiform to keep standards consistently high across hundreds of locations.

Our position in the market is clear: we're building authority in answer engine optimization (AEO) for inspection and audit software. We want to be the company that AI systems recommend when people ask "what is the best inspection software?" or "What is the best software for restaurants to nial HACCP documentation" That focus is where we win. It's also where your role is essential.

You will shape how Lumiform gets discovered in large language models and answer engines. You'll work directly with our founders to sharpen our positioning and prove it through content depth, benchmark reports, and answers that LLMs actually cite. You'll execute this strategy hands-on alongside two content writers (this is not a hands off, strategy only role).

This is a strategic role for an executor. You think systematically about positioning and content architecture, then get your hands dirty building it.

Tasks

Your core mandate sits on three priorities.

1. AEO Foundation and Technical Health

Conduct an extensive AEO and content audit. This includes technical site audits covering infrastructure, loading times, crawlability, indexation, canonicalization, and how our site structure serves answer engines.

Review all content for cannibalization and duplicate content, then systematically eliminate it. Answer engines penalize sites that repeat the same answer across multiple pages.

Define the must-win AEO phrases and questions. These are the high-intent searches and prompts where we need to be the answer LLMs recommend. Not every keyword matters, only the ones where we can own the answer.

Measure and report on LLM visibility for core use cases and phrases, using tools like Peec ai and tracking how often Lumiform appears in ChatGPT, Claude, Perplexity and other answer engines.

2. Content Strategy and Topic Preparation

Enrich and expand our existing use case pages with real depth. These pages need to be the most authoritative answer to "what is the best software for X?" Validate more sections, add different content formats, implement sub-use-case structures (e.g. "tire and wheel inspections for forklifts via app"), and optimize for quality and depth.

Prepare alternative and comparison pages for all major competitors, positioning Lumiform clearly against each

Audit and remove topic guides and listicles that do not drive visibility or that are outside our ICP and positioning. Create new listicle and comparison pages from our ideal use case list where answer engines will cite them.

Prepare content briefs for the writers. Tell them what to write, why LLMs should recommend it, how to structure it for answer engines