Marketing Manager

ODL; Zeeland (MI); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health, Dental, and Vision insurance

401(k) with company match

Tuition Reimbursement

Paid Vacation and 10 Holidays

Bonus program

Job summary

ODL is seeking a Marketing Manager to lead the development and execution of strategic product marketing plans. This role requires strong leadership in guiding cross-functional teams and owning the lifecycle from planning to post-launch analysis.

The ideal candidate will possess 3-5 years of professional marketing experience and a Bachelor’s degree in marketing or a related field. Benefits include health insurance, a 401(k) match, and a bonus program.

Qualifications

• 3-5 years of professional marketing experience.
• Experience in planning and executing marketing campaigns across multiple channels.
• Strong understanding of current marketing trends and digital marketing practices.

Responsibilities

• Own the full go-to-market lifecycle in partnership with Product Management and Sales.
• Build and execute a multi-channel content strategy.
• Establish and manage a digital media framework.

Skills

Marketing analytics tools

CRM systems

Leadership

Communication

Budget management

Digital marketing

Analytical thinking

Brand management

Product marketing

Sales enablement tools

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

SalesForce

Job description

At ODL, Inc., we build value into building products — and we’re looking for a Marketing Manager ready to help lead that charge.

This role owns the development and execution of strategic product marketing plans, from multi‑channel content creation to impactful go‑to‑market strategies. The Marketing Manager sits at the table in ODL’s new product development process, serving as the marketing decision‑maker from ideation through launch.

Essential Job Functions

• Own the full go‑to‑market lifecycle — from annual planning through post‑launch analysis — in close partnership with Product Management and Sales.
• Serve as ODL’s internal authority on products and markets, turning category knowledge into clear positioning, messaging, and sales tools that set us apart from the competition.
• Build and execute a multi‑channel content strategy that strengthens the brand and delivers a consistent, compelling experience at every customer touchpoint.
• Champion the voice of the customer through feedback loops — surveys, interviews, and win/loss analysis — translating insights into actionable marketing strategies and sales enablement materials.
• Establish and manage a digital media framework in partnership with the internal digital team and external agencies, driving measurable brand awareness and qualified demand.
• Design and execute a tradeshow strategy that elevates the ODL brand, deepens customer relationships, and generates meaningful opportunities for the sales team.
• Lead Annual Product Catalog development as both a sales tool and customer experience asset, ensuring it supports the buying journey from discovery to decision.
• Develop and optimize Omni‑Channel marketing campaigns that create a seamless customer experience and link directly to revenue targets.
• Stay close to the market through ongoing customer engagement, turning insights into smarter marketing strategies and keeping the sales team informed on trends and shifts.

Requirements

• Proficiency in marketing analytics tools and CRM systems, with experience in interpreting data to inform decisions.
• Experience in planning and executing marketing campaigns across multiple channels.
• Leadership skills, with the ability to guide and collaborate with cross‑functional teams including Product Management and Sales.
• Strong communication skills, including the ability to present ideas effectively to various stakeholders.
• Experience in managing marketing budgets and measuring campaign performance against revenue targets.
• Strong understanding of current marketing trends and digital marketing practices.
• Analytical and strategic thinking skills, with the ability to develop marketing plans based on market insights.
• Knowledge of brand management principles and experience in product marketing.
• Experience developing sales enablement tools and materials that support the customer buying journey.
• Familiarity with new product development processes and the ability to contribute marketing perspective from ideation through launch.
• 3‑5 years of professional marketing experience.
• Bachelor’s degree with emphasis in marketing or related field preferred.
• HubSpot and/or SalesForce certification.

Benefits

• Health, Dental, and Vision insurance
• Prescription Plan
• 401(k) with company match
• Tuition Reimbursement
• Disability Plan
• Paid Vacation and 10 Holidays
• Health Club Reimbursement
• Bonus program
• Wellness program

Shift First Shift (United States of America)