Marketing Manager

Hackensack Meridian Health; Woodbridge Township (NJ); Hybrid; USD 120,000 - 146,000; Full time

Benefits offered by this job

Hybrid schedule

Health benefits

Job summary

Hackensack Meridian Health is seeking a dynamic Network Marketing Manager to lead dual-site marketing for HUMC and Palisades Medical Center while expanding service line growth across the network. This hybrid role requires strategic thinking, data-driven decision making, and collaboration with hospital leadership to translate network goals into effective, site-specific campaigns.

You will oversee planning from conception to execution, manage stakeholder relationships, and craft compelling stories

Qualifications

• Bachelor's degree in Marleting, Business Administration or related health field.
• Minimum of 7 years of experience in Consumer Service Marketing and/or Product Management.
• Excellent written and verbal communication skills.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.

Responsibilities

• Serve as primary marketing partner for HUMC and PMC.
• Translate network goals into site-specific marketing initiatives.
• Collaborate with hospital leadership and internal teams to drive growth.
• Develop data-driven strategies to increase physician referrals and patient volume.

Skills

Strategic marketing

Data-driven

Stakeholder management

Communication skills

Project management

Education

Bachelor's degree

Master's degree

Tools

Microsoft Office

Google Suite

Job description

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.

We are seeking a dynamic and forward-thinking Network Marketing Manager to serve in a critical, dual-focus role. This leader will act as the primary marketing partner for our flagship hospital, Hackensack University Medical Center, and Palisades Medical Center, while simultaneously championing the growth of service lines across the network, such as Urology and others.

This is a leadership opportunity for a data-driven marketing expert to make a tangible impact by connecting our communities and physicians with world-class care. We are looking for a proven leader who can bring a fresh, strategic perspective to our unique, high-demand environment. As the dedicated marketing partner for HUMC and PMC, you will work directly with hospital leadership to understand their priorities and translate network-wide goals into site-specific, effective marketing initiatives. Equally important is translating MarComm priorities into site and service line efforts that build upon regional and national awareness, drive volume and growth, increase physician referrals, and support content generation to fuel SEO/AIO/GEO discoverability.

The ideal candidate will own the marketing plan from conception to execution, demonstrating exceptional strategic thinking, project management skills, and a keen analytical mindset. Understanding the patient journey, targeting, segmentation, diverse media strategies, and a test-and-learn approach are key to success. You will be a master of multitasking and incredibly organized, with the sophisticated people skills required to collaborate with and influence a variety of stakeholders, from physicians and hospital executives to our internal creative and digital teams. The ability to craft compelling stories, identify powerful patient testimonials, and develop polished, data-driven presentations contribute to success in this role.

This position offers a hybrid schedule, requiring a weekly presence at Hackensack University Medical Center, Palisades Medical Center, and our Metropark corporate office in Iselin to foster these critical leadership and team relationships and drive initiatives forward. If you are a results-oriented marketing leader with a passion for data, a talent for storytelling, and a desire to contribute to a healthier community.

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree in Marleting, Business Administration or related health field.
• Minimum of 7 years of experience in Consumer Service Marketing and/or Product Management.
• Excellent written and verbal communication skills.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.

Education, Knowledge, Skills and Abilities Preferred:

• Master's degree in Business Administration or related field.
• Healthcare industry and/or hospital marketing experience.

Minimum rate of $133,120 Annually

HMH is committed to pay equity and transparency for our team members. The posted rate of pay in this job posting is a reasonable good faith estimate of the minimum base pay for this role at the time of posting in accordance with the New Jersey Pay Transparency Act and does not reflect the full value of our market-competitive total rewards package.

The starting rate of pay is provided for informational purposes only and is not a guarantee of a specific offer. Posted hourly rates may be stated as an annual salary in the offer and posted annual salaries may be stated as an hourly rate in the offer, depending on the level and nature of the job duties and credentials of the candidate. The base compensation determined at the time of the offer may be different than the posted rate of pay based on a number of non-discriminatory factors, including but not limited to:

• Labor Market Data: Compensation is benchmarked against market data to ensure competitiveness.
• Experience: Years of relevant work experience.
• Education and Certifications: Level of education attained, including specialized certifications, credentials, completed apprenticeship programs or advanced training.
• Skills: Demonstrated proficiency in relevant skills and competencies.
• Geographic Location: Cost of living and market rates for the specific location.
• Internal Equity: Compensation is determined in a manner consistent with compensation ranges for similar roles within the organization.
• Budget and Grant Funding: Departmental budgets and any grant funding associated with the job position may impact the pay that can be offered.

Some jobs may also be eligible for performance-based incentives, bonuses, or commissions not reflected in the starting rate. Certain positions may also be eligible for shift differentials for work performed on evening, night, or weekend shifts.

In addition to our compensation for full-time and part-time (20+ hours/week) job positions, HMH offers a comprehensive benefits package, including health, dental, vision, paid leave, tuition reimbursement, and retirement benefits.

HACKENSACK MERIDIAN HEALTH (HMH) IS AN EQUAL OPPORTUNITY EMPLOYER

All qualified applicants will receive consideration for employment without regard to age, race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, breastfeeding, genetic information, refusal to submit to a genetic test or make available to an employer the results of a genetic test, atypical hereditary cellular or blood trait, national origin, nationality, ancestry, disability, marital status, liability for military service, or status as a protected veteran.