Marketing Manager

My Ace Healthcare; Wilmington (DE); On-site; USD 21,000 - 41,000; Full time

Benefits offered by this job

Competitive salary with performance‑dr

Professional growth and development

Mission-driven work environment

Job summary

ACE Home Care Agency is seeking a Marketing Manager to create and implement strategies that raise brand visibility, expand the client base, and strengthen partnerships with hospitals, physicians, and community organizations. The role combines outreach, relationship-building, and digital marketing to drive referrals and growth.

You will manage content across social media, the website, newsletters, and online advertising while tracking campaigns and ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
• Minimum 2–3 years of marketing experience, preferably in healthcare, home care, or senior services.
• Strong relationship-building and networking skills.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute marketing plans to increase brand awareness and grow the client base.
• Build and maintain relationships with hospitals, physicians, senior centers, social workers, case managers, and other referral sources.
• Represent ACE Home Care at health fairs, community events, and networking functions.
• Oversee digital marketing efforts, including social media, website content, newsletters, and online advertising.
• Track and analyze marketing campaigns, referral data, and ROI to adjust strategies as needed.
• Collaborate with leadership to design promotional materials, presentations, and outreach campaigns.
• Stay current with industry trends, competitor activities, and community resources.
• Support recruitment marketing to attract qualified caregivers and nursing staff.

Job description

About Us:

ACE Home Care Agency provides compassionate, high-quality home health services to seniors and individuals with disabilities across Delaware. We are dedicated to supporting independence, dignity, and comfort in the home setting. We are seeking a motivated and strategic Marketing Manager to help expand our presence in the community and strengthen our partnerships with referral sources, healthcare providers, and families.

Position Summary:

The Marketing Manager will be responsible for developing and implementing marketing strategies to promote ACE Home Care’s services, strengthen brand visibility, and drive client referrals. This role requires a balance of community outreach, relationship-building, and creative marketing to ensure the agency continues to grow and serve more families in need.

Compensation:

• $15-$30 per hour + commission per successful referral.

Key Responsibilities:

• Develop and execute marketing plans to increase brand awareness and grow the client base.


• Build and maintain relationships with hospitals, physicians, senior centers, social workers, case managers, and other referral sources.


• Represent ACE Home Care at health fairs, community events, and networking functions.


• Oversee digital marketing efforts, including social media, website content, newsletters, and online advertising.


• Track and analyze marketing campaigns, referral data, and ROI to adjust strategies as needed.


• Collaborate with leadership to design promotional materials, presentations, and outreach campaigns.


• Stay current with industry trends, competitor activities, and community resources.


• Support recruitment marketing to attract qualified caregivers and nursing staff.


• Assist in other duties as requested by your supervisor.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).


• Minimum 2–3 years of marketing experience, preferably in healthcare, home care, or senior services.


• Strong relationship-building and networking skills.


• Excellent written and verbal communication skills.


• Proficiency in digital marketing platforms (social media, email marketing, website management).


• Ability to work independently and as part of a collaborative team.


• Knowledge of Wilmington/Delaware Homecare market and community resources (preferred).


• Valid driver’s license and reliable transportation (required for outreach).

What We Offer:

• Competitive salary with performance-based incentives.


• Professional growth and development opportunities.


• A mission-driven work environment focused on serving families and individuals in need.

Job Types:

Full-time.