Marketing Manager

Windward; Washington (District of Columbia); On-site; USD 120,000 - 160,000; Full time

Job summary

Windward is seeking a Marketing Manager, U.S. Public Sector to build and execute the company’s marketing and brand strategy across the U.S. federal, defense, intelligence, homeland security, and law-enforcement sectors.

In this strategic, hands-on role you will shape mission-driven narratives, identify high-impact opportunities, and lead programs that enhance credibility, engagement, and revenue growth while collaborating with the U.S. public-sector sales team and external partners.

Qualifications

• 4-5 years of B2B or B2G technology marketing experience, including direct experience marketing to the U.S. federal government.
• Proven experience building and executing brand and marketing strategies for complex technology or intelligence offerings.
• Strong understanding of the U.S. government, defense, intelligence, or national-security ecosystem.
• Experience planning and executing industry events, executive programs, partnerships, and thought-leadership initiatives.
• The ability to translate complex technology into clear mission value for executive, operational, and acquisition audiences.
• Experience working closely with public-sector sales and business-development teams.

Responsibilities

• Build and execute Windward’s brand and marketing strategy for the U.S. public sector.
• Develop clear, differentiated, mission-relevant positioning for government, defense, intelligence, and law-enforcement audiences.
• Adapt Windward’s global brand strategy to the priorities, language, and operating realities of the U.S. market.
• Identify marketing opportunities based on federal priorities, policy developments, budget cycles, geopolitical events, mission requirements, and competitive activity.
• Own Windward’s presence at key defense, intelligence, maritime, national-security, and federal-technology events.
• Plan and execute conferences, trade shows, executive roundtables, briefings, speaking engagements, webinars, and partner events.
• Identify and develop collaborations with technology partners, government contractors, industry associations, research organizations, media, and other influential stakeholders.
• Build thought-leadership programs and content around Maritime AI, maritime domain awareness, national security, illicit activity, sanctions enforcement, and operational decision-making.
• Develop executive content, reports, briefs, presentations, customer stories, event materials, and sales-enablement assets.
• Support executives and subject-matter experts with messaging, speaking opportunities, and external engagements.
• Manage external agencies, vendors, event partners, budgets, and program performance.

Skills

B2B/B2G marketing

Federal government marketing

Brand strategy

Positioning & storytelling

Project management

Education

Bachelor’s degree or equivalent

Job description

Marketing Manager , U.S. Public Sector

Location: Washington, D.C. metropolitan area

Market: U.S. Federal Government, Defense and National Security

About Windward

Windward is the leading Maritime AI™ company, delivering mission-grade all-source operational intelligence that helps organizations detect threats, uncover hidden maritime activity, and make faster, more confident operational decisions.

The Role

Windward is looking for Marketing Manager, U.S. Public Sector to build and execute the company’s marketing and brand strategy across the U.S. federal, defense, intelligence, homeland security, and law-enforcement sectors.

This is a strategic, hands-on role focused on strengthening Windward’s market position, developing mission-driven narratives, identifying high-impact opportunities, and executing programs that build credibility, engagement, and business growth.

You will work closely with the U.S. public-sector sales team, customers, partners, and external stakeholders.

What You’ll Do

• Build and execute Windward’s brand and marketing strategy for the U.S. public sector.

• Develop clear, differentiated, mission-relevant positioning for government, defense, intelligence, and law-enforcement audiences.

• Adapt Windward’s global brand strategy to the priorities, language, and operating realities of the U.S. market.

• Identify marketing opportunities based on federal priorities, policy developments, budget cycles, geopolitical events, mission requirements, and competitive activity.

• Own Windward’s presence at key defense, intelligence, maritime, national-security, and federal-technology events.

• Plan and execute conferences, trade shows, executive roundtables, briefings, speaking engagements, webinars, and partner events.

• Identify and develop collaborations with technology partners, government contractors, industry associations, research organizations, media, and other influential stakeholders.

• Build thought-leadership programs and content around Maritime AI, maritime domain awareness, national security, illicit activity, sanctions enforcement, and operational decision-making.

• Develop executive content, reports, briefs, presentations, customer stories, event materials, and sales-enablement assets.

• Support executives and subject-matter experts with messaging, speaking opportunities, and external engagements.

• Manage external agencies, vendors, event partners, budgets, and program performance.

What You’ll Bring

• 4-5 years of B2B or B2G technology marketing experience, including direct experience marketing to the U.S. federal government.

• Proven experience building and executing brand and marketing strategies for complex technology or intelligence offerings.

• Strong understanding of the U.S. government, defense, intelligence, or national-security ecosystem.

• Experience planning and executing industry events, executive programs, partnerships, and thought-leadership initiatives.

• The ability to identify market opportunities and turn them into focused, well-executed programs.

• Strong positioning, messaging, storytelling, writing, and editing skills.

• The ability to translate complex technology into clear mission value for executive, operational, and acquisition audiences.

• Experience working closely with public-sector sales and business-development teams.

• Strong project-management skills and the ability to manage multiple initiatives, stakeholders, vendors, and deadlines.

• A strategic mindset combined with a hands-on, accountable approach to execution.

• Excellent communication, collaboration, and stakeholder-management skills.

• Bachelor’s degree or equivalent professional experience.

Strongly Preferred

• Experience in defense technology, national security, intelligence, homeland security, maritime technology, or dual-use technology.

• Experience marketing AI, data analytics, geospatial intelligence, cybersecurity, or decision-intelligence solutions.

• An established network within the Washington, D.C. federal and defense-technology ecosystem.

• Experience working in a high-growth technology company.

• Experience managing a small team of marketing professionals.

• Existing or ability to obtain U.S. government security clearance, where relevant.