Marketing Manager

National-Safety-Council; United States; Remote; USD 64,000 - 86,000; Full time

Job summary

National Safety Council is seeking a Marketing Manager to lead integrated campaigns that drive awareness, lead generation, engagement, and product growth. You will partner with product, advocacy, and sales teams to translate business goals into compelling marketing programs and cross-channel assets.

The role requires a Bachelor's degree with 2–4 years of marketing experience, strong copywriting, and proficiency with CRM and digital marketing tools.

Qualifications

• Bachelor’s degree in a related discipline with 2–4 years of marketing experience.
• Proven ability to understand business opportunities and translate those into high-impact marketing programs and tactics.
• Proficient with marketing-related software programs and digital marketing capabilities.
• Comfortable with copywriting for various marketing and sales channels
• Understanding of sales process and principles
• High level of initiative, motivated, goal-oriented, persistent, and a skilled negotiator
• Strong decision-making skills using analytical data
• Excellent written and oral communication skills
• Plans and carries out responsibilities with minimal direction
• Previous B2B marketing or nonprofit marketing a plus
• Excellent communication skills—both written and verbal—with the ability to present to small groups.
• Creative content development skills
• Agency experience including managing external creative vendors a plus

Responsibilities

• Lead the planning, execution, and optimization of marketing campaigns that support lead generation, customer engagement, product adoption, and retention goals.
• Translate marketing requests and business objectives into actionable campaign plans, requirements, timelines, and deliverables.
• Develop and adapt marketing content and copy for digital, print, email, web, social, and ad sales channels.
• Manage campaign budgets, schedules, and project priorities to ensure timely and cost-effective delivery.
• Coordinate and execute recurring, seasonal, evergreen, and ad hoc marketing initiatives.
• Partner with internal teams and external vendors to deliver high-quality campaign assets and marketing programs.
• Monitor, analyze, and report on campaign performance using data and insights to improve effectiveness and drive continuous optimization.
• Support high-volume marketing workflows and resource planning to ensure efficient campaign execution across the organization.
• Stay current on marketing trends, technologies, and best practices and recommend opportunities for innovation and improvement

Skills

Marketing Strategy

Campaign Management

Copywriting

CRM

SEO/SEM

Analytics

Stakeholder Collaboration

Budget Management

Education

Bachelor’s degree in a related discipline

Tools

CRM

SEO/SEM tools

Analytics platforms

Job description

Save lives, from the workplace to anyplace.

The National Safety Council is America’s leading nonprofit safety advocate. We focus on eliminating the leading causes of preventable injuries and deaths. Through leadership, research, education, and advocacy, NSC focuses on areas where most unintentional injuries and deaths occur.

We are currently looking for a Marketing Manager to join us in our mission to save lives and prevent injuries.

Position Highlights:

The Marketing Manager plans, executes, and evaluates marketing campaigns and programs that support awareness, lead generation, engagement, retention, and product growth objectives. This role collaborates with internal stakeholders to develop compelling marketing solutions, manage campaign delivery across sales channels, and use performance insights to optimize results and maximize impact.

What You’ll Own:

Marketing Strategies—45%

• Develop and execute integrated marketing strategies aligned with product growth, customer engagement, and organizational objectives.

• Partner with product, advocacy, and commercial teams to identify business opportunities and create marketing plans that drive awareness, adoption, and retention.

• Support commercial initiatives and sales channels, including SafetyAtlas, through targeted marketing programs and campaigns.

• Leverage customer, market, and competitive insights to inform marketing recommendations and optimize campaign effectiveness.

• Collaborate with creative, digital, and sales partners to develop consistent messaging content and campaign assets across channels.

• Utilize digital marketing tools and platforms, including CRM, SEO/SEM, and analytics solutions, to support campaign execution and performance measurement.

• Advise stakeholders on marketing processes, timelines, best practices, and expected outcomes to ensure alignment and successful delivery.

Project and Campaign Management—55%

• Lead the planning, execution, and optimization of marketing campaigns that support lead generation, customer engagement, product adoption, and retention goals.

• Translate marketing requests and business objectives into actionable campaign plans, requirements, timelines, and deliverables.

• Develop and adapt marketing content and copy for digital, print, email, web, social, and ad sales channels.

• Manage campaign budgets, schedules, and project priorities to ensure timely and cost-effective delivery.

• Coordinate and execute recurring, seasonal, evergreen, and ad hoc marketing initiatives.

• Partner with internal teams and external vendors to deliver high-quality campaign assets and marketing programs.

• Monitor, analyze, and report on campaign performance using data and insights to improve effectiveness and drive continuous optimization.

• Support high-volume marketing workflows and resource planning to ensure efficient campaign execution across the organization.

• Stay current on marketing trends, technologies, and best practices and recommend opportunities for innovation and improvement

We’re Looking for Someone with:

• Bachelor’s degree in a related discipline with 2–4 years of marketing experience
• Proven ability to understand business opportunities and translate those into high-impact marketing programs and tactics
• Proficient with marketing-related software programs and digital marketing capabilities.
• Comfortable with copywriting for various marketing and sales channels
• Understanding of sales process and principles
• High level of initiative, motivated, goal-oriented, persistent, and a skilled negotiator
• Strong decision-making skills using analytical data
• Handles stressful situations and deadline pressures well
• Excellent written and oral communication skills
• Plans and carries out responsibilities with minimal direction
• Previous B2B marketing or nonprofit marketing a plus
• Excellent communication skills—both written and verbal—with the ability to present to small groups.
• Creative content development skills
• Agency experience including managing external creative vendors a plus
• This is a remote position
• Salary for this role is: $75,000

Reasons You’ll Love it here:

NSC cares about the safety, health, and overall well-being of our employees. We offer competitive benefits, resources, and tools to promote a work-life balance that supports employees during all phases of life. We offer the following:

• At least 20 PTO days accrued 1st year and 11 paid holidays
• Flexible work arrangements
• Comprehensive medical, dental, vision, and life insurance plans
• Flex spending accounts for medical and dependent care
• 403(b) & Roth 403(b) with employer match up to 6%
• Reimbursable training
• Dress for your day

Our hiring process is designed to give you the opportunity to shine at each step. It starts with an assessment where you really showcase your drive for the role. From there, candidates selected for the first interview will discuss their skills and how they fit with our team. If you're a match, the second interview takes a deeper dive into your background and how you can contribute to our goals. After that, we'll make our final decision and let you know the outcome. This is our usual process, and we're excited to get to know you along the way!

NSC is a Recovery-Friendly Workplace.

We support individuals in or seeking recovery from substance use disorder by fostering a culture of respect, inclusion, and support. We provide access to confidential resources, reasonable accommodations, and a work environment that values your journey and contributions.

NSC is an equal opportunity employer.