Marketing Manager

Vishram International Services; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Marketing Manager to spearhead marketing strategies for international study programs. This role involves leading digital marketing efforts, generating and managing leads across various platforms, and optimizing campaign performance. The ideal candidate will have a strong background in digital marketing, particularly in the education sector, and will be responsible for overseeing branding, influencer collaborations, and event promotions. Join this dynamic team to make a significant impact on global education outreach!

Qualifications

• 2+ years of experience in digital marketing, preferably in the education sector.
• Strong command of lead generation tools and campaign management.

Responsibilities

• Build and implement marketing plans for study abroad programs.
• Generate leads from LinkedIn, Instagram, and Google Ads.

Skills

Digital Marketing

Lead Generation

SEO/SEM

Social Media Strategies

Communication Skills

Leadership Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Bachelor's Degree in Communication

Tools

Google Ads

Meta Business Suite

Email/SMS Automation Tools

Job description

Company: VIS
Shift: Day Shift
Location: Remote

Role Summary:

The Marketing Manager will lead marketing strategy and execution for VIS. The role involves digital marketing, team collaboration, lead generation, campaign execution, and strategic oversight of content and outreach.

Key Responsibilities:

• Build and implement marketing plans for F1, J1, and other study abroad programs
• Generate and manage leads from LinkedIn, Instagram, Google Ads, and partner platforms
• Build funnels and lead-nurturing workflows via email/SMS automation
• Oversee branding, influencer collaborations, and digital PR
• Monitor and optimize campaign performance via analytics dashboards
• Supervise freelance marketers or consultants working on lead generation
• Plan and promote webinars, seminars, and virtual events
• Coordinate with sales teams to ensure marketing efforts convert to enrollments
  

Requirements:

• Bachelors degree in Marketing, Business Administration, or Communication
• Minimum 2 years of experience in digital marketing in education sector
• Experience with lead generation tools, paid campaigns, Google Ads, Meta Business Suite
• Strong command of SEO/SEM, social media strategies, and content calendars
• Strong communication, leadership, and reporting skills
• Proven experience in handling education-based marketing or international programs preferred