Marketing Manager

BPI Burrell Preferred Inc.; United States; On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Employee Assistance Program

Mileage Reimbursement

Employee Discounts

Workplace Culture

Paid time off

Employee benefits package

Top-notch training

Career mobility

Welcoming, supportive culture

Job summary

Brightli is seeking a Marketing Manager to lead regional marketing strategies that raise brand awareness and connect people with mental health and healthcare resources in the Springfield area.

You will partner with regional leadership, manage campaigns, events, sponsorships, and collaborate with the centralized Creative Team to ensure brand consistency. Travel up to 25% regionally.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field preferred.
• Four years of relevant marketing experience preferred.
• Demonstrated success developing and executing marketing plans and campaigns.
• Experience managing multiple projects and independently carrying initiatives from strategy through execution.

Responsibilities

• Partner with regional leadership to develop and execute marketing strategies, campaigns, projects, and budgets that support organizational goals.
• Lead regional advertising, sponsorships, events, community outreach, and employee engagement initiatives.
• Serve as a trusted marketing advisor by understanding regional services and business priorities.
• Collaborate with the centralized Creative Team to produce branding-aligned marketing materials.
• Represent the organization at community events, conferences, trade shows, and speaking engagements.
• Build relationships with regional leaders, team members, community partners, vendors, and external parties.
• Manage strategic marketing partnerships that support growth and revenue goals.
• Analyze campaign performance and apply data-driven insights to improve marketing effectiveness.
• Maintain regional brand consistency and contribute to a collaborative Marketing & Communications team.

Skills

Marketing strategy

Campaign management

Data-driven decisions

Project coordination

Education

Bachelor's degree in marketing, communications, business, or related field

Four years of marketing experience

Job description

Job Title: Marketing Manager

Location: Springfield, Missouri

Department: Marketing & Communications

Employment Type: Full-time

Job Summary

Join our compassionate, collaborative Marketing & Communications team as a Marketing Manager. In this role, you will develop and execute regional marketing strategies that strengthen brand awareness, build community trust, and connect people with vital mental health and healthcare resources. This opportunity is ideal for a creative, data-informed marketing professional who takes ownership, builds strong partnerships, and confidently turns strategy into results.

Key Responsibilities

• Partner with regional leadership to develop and execute marketing strategies, campaigns, projects, and budgets that support organizational goals.
• Lead regional advertising, sponsorships, events, community outreach, and employee engagement initiatives.
• Serve as a trusted marketing advisor by developing a strong understanding of regional services and business priorities.
• Collaborate with the centralized Creative Team to produce effective, brand-aligned marketing materials.
• Represent the organization at community events, conferences, trade shows, and speaking engagements.
• Build productive relationships with regional leaders, team members, community partners, vendors, and other external parties.
• Manage strategic marketing partnerships that support growth and revenue goals.
• Analyze campaign performance and apply data-driven insights to improve marketing effectiveness.
• Maintain regional brand consistency and contribute to a collaborative, high-performing Marketing & Communications team.
• Travel throughout the assigned region approximately 25% of the time. Perform other duties as assigned.

Education, Experience, and/or Credential Qualifications

• Bachelor's degree in marketing, communications, business, or a related field preferred.
• Four years of relevant marketing experience preferred.
• Demonstrated success developing and executing marketing plans and campaigns.
• Experience managing multiple projects and independently carrying initiatives from strategy through execution.

Additional Qualifications

• Maintain a current driver's license, acceptable driving record, and current automobile insurance.
• Successfully complete required criminal record, driving record, and abuse and neglect background checks.
• Communicate effectively through excellent writing, presentation, and relationship-building skills.
• Apply strong project management, prioritization, multitasking, and decision-making abilities.
• Use marketing metrics and documented insights to make thoughtful, fact-based decisions.
• Approach new challenges with creativity, initiative, sound judgment, and practical problem-solving.
• Demonstrate professionalism, personal accountability, and a hands-on approach to achieving results.
• Balance urgency, patience, and empathy when collaborating with providers, executives, team members, and community partners.

Physical Requirements

This position requires frequent computer use and communication by telephone, video, email, and in person. The employee must be able to remain seated or standing for extended periods and perform repetitive hand and finger movements associated with typing and other office tasks. The role also requires the ability to travel regionally, attend events, and move throughout office, community, conference, and event settings. Reasonable accommodations may be made to enable qualified individuals to perform the essential functions of the position.

Position Perks & Benefits

• Employee Assistance Program - 24/7 counseling services, legal assistance, & financial consultation for you and your household at no cost.
• Mileage Reimbursement - Company paid for work functions requiring travel.
• Employee Discounts - Hotels, Theme Parks & Attractions, College Tuition.
• Workplace Culture - An environment cultivating employee wellbeing, valuing each individual's humanity, and actively promoting a healthy, joyful workforce.
• Paid time off: full-time employees receive an attractive time off package to balance your work and personal life.
• Employee benefits package: full-time employees receive health, dental, vision, retirement, life, & more.
• Top-notch training: initial, ongoing, comprehensive, and supportive.
• Career mobility: advancement opportunities/promoting from within.
• Welcoming, warm, supportive: a work culture & environment that promotes your well-being, values you as human being, and encourages your health and happiness.

Brightli is on a Mission

Brightli's mission is to improve client care, reduce the financial burden of community mental health centers by sharing resources, to have a larger voice in advocacy to increase access to mental health and substance use care in our communities, and to evolve the behavioral health industry to better meet the needs of our clients. As a behavioral and community mental health provider, we prioritize fostering a culture of belonging and connection within our workforce. We encourage applications from individuals with varied backgrounds and experiences, as we believe that a rich tapestry of perspectives strengthens our mission.

We are an Equal Employment Opportunity Employer. Brightli is a Smoke and Tobacco Free Workplace.

About Brightli

Brightli is on a mission: A mission to improve client care, reduce the financial burden of community mental health centers by sharing resources, a mission to have a larger voice in advocacy to increase access to mental health and substance use care in our communities, and a mission to evolve the behavioral health industry to better meet the needs of our clients. We are doing this by forming a new behavioral health organization under new model. Under one parent company, multiple organizations are able to collaborate, share resources and system supports, increase recruiting and retention efforts, increase access to specialized care, and meet the growing demand for behavioral and addiction recovery care. Brightli’s top-line subsidiaries include Burrell Behavioral Health (Burrell), Preferred Family Healthcare (PFH), Southeast Missouri Behavioral Health (SEMO), Firefly, Adult and Child Health, and Places for People. While these organizations operate independently and are governed by separate board of directors, their operations and services benefit from this model.

Brightli Snapshot

200 locations 4 states 19 subsidiaries and/or affiliates 5k+ employees