Marketing Manager

Heads and Hearts; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Fully remote

Direct collaboration with founders

Growth opportunities

Job summary

Heads and Hearts is a fast-growing US-focused company in spirituality and self-development seeking a Marketing Manager / Content Strategist to lead content across YouTube, Instagram, and other platforms. You will research trends, craft original content concepts, and build funnels to support launches and events.

You will analyze platform performance, test formats, and collaborate with founders to scale successful content for an international audience on a fully remote team.

Qualifications

• Proven experience in content marketing, content strategy, or social media marketing.
• Strong understanding of YouTube, Instagram, and short-form content.
• Experience with AI tools for content creation is a plus.
• Fluent English (written and spoken).
• Experience in spirituality, meditation, esotericism, astrology, chakras, personal growth, or related niches is essential.

Responsibilities

• Develop and execute a content strategy across YouTube, Instagram, and other social platforms.
• Research trends and create original content concepts (not just repurposed clips).
• Build content funnels to support launches, events, and new product releases.
• Generate ideas for videos, Reels, carousels, and AI-powered content formats.
• Analyze platform trends and algorithms to maximize organic reach.
• Find high-quality references and quickly turn ideas into engaging content.
• Collaborate with the team to test, iterate, and scale successful content.

Skills

Content marketing

Content strategy

Social media marketing

YouTube

Instagram

Short-form content

English fluency

Niche experience

Tools

AI content tools

Job description

We’re a fast-growing company in the spirituality and self-development space, building an ecosystem of products for the US market. Our platform includes a meditation app with 170+ guided practices, online workshops, 1:1 sessions, and a private community.

As we continue to scale, we’re looking for a Marketing Manager / Content Strategist to join our team.

What you’ll do:

• Develop and execute a content strategy across YouTube, Instagram, and other social platforms
• Research trends and create original content concepts (not just repurposed clips)
• Build content funnels to support launches, events, and new product releases
• Generate ideas for videos, Reels, carousels, and AI-powered content formats
• Analyze platform trends and algorithms to maximize organic reach
• Find high-quality references and quickly turn ideas into engaging content
• Collaborate with the team to test, iterate, and scale successful content

What we’re looking for:

• Proven experience in content marketing, content strategy, or social media marketing
• Strong understanding of YouTube, Instagram, and short-form content
• Excellent visual taste and ability to identify engaging content formats
• Experience working with AI tools for content creation is a plus
• Fluent English (written and spoken)
• Experience in spirituality, meditation, esotericism, astrology, chakras, personal growth, or related niches is essential

What we offer:

• Fully remote position
• Direct collaboration with the founders
• Opportunity to grow with a rapidly scaling international product focused on the US market