Marketing Manager

Crunch Fitness; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading fitness franchise is seeking a remote Marketing Manager to lead multichannel marketing efforts and contribute to member engagement. The ideal candidate will have a background in marketing, strong project management skills, and be eager to thrive in a fast-paced environment. Benefits include competitive salary, health insurance, and opportunities for professional growth.

Benefits

Competitive salary

Health insurance

Employee discounts

Flexible schedule

Opportunity for advancement

Qualifications

• 1-3 years in online marketing or brand strategy.
• Experience with multi-location customer-facing roles preferred.
• Detail-driven with excellent written and verbal communication skills.

Responsibilities

• Conceptualize and execute multichannel marketing campaigns.
• Gather customer insights to enhance marketing strategies.
• Manage content for internal and customer touchpoints.

Skills

Online marketing proficiency

Project management skills

Strong communication skills

Metrics-driven marketing mindset

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Adobe/Photoshop

Job description

Benefits:

• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

Marketing Manager | Fit Fusion

Position Overview

A rare opportunity to be a part of a groundbreaking franchise team that is rapidly scaling the Crunch Fitness brand. Are you ready for the challenge? And the exciting opportunity this brings?

Here at Fit Fusion, the marketing department is about understanding who our current and future members are and building awareness to reach and retain them. We’re looking for an experienced and versatile marketing manager who’s eager to do this and more. We are scaling at an exciting pace and need someone who’s comfortable rolling up their sleeves to assist in almost every aspect of marketing as we grow and continue to build the department and organization.

You need to be motivated and driven by being a part of a fast-paced, high-growth environment. Is that you? Keep reading.

Reporting to a VP of Marketing with years of franchise and multi-location experience, the ideal candidate needs to have experience in department collaboration, developing and executing marketing campaigns big and small, all while managing and inspiring teams. Our marketing department is small, but will be growing. Right now it's just the VP and a Social Media & Content Coordinator (who manages everything social media), so we wear a lot of hats, daily. Is that still you?

The marketing manager should also be equally proficient with day-to-day marketing activities, assisting other departments in their marketing projects, short and long-term strategizing, and striving under tight deadlines to meet the company's changing needs.

There is no greater skill in the marketing department than “time management”. This person MUST be an expert in that skillset.

And finally – this person isn’t expected to be an expert in all aspects of marketing, but interested and eager to learn, and be mentored, to develop their professional skillset for growth within the organization.

This position will work full-time remotely from a home office, with organizational support and video conferencing. Some travel is required as we develop new regions and support existing locations with marketing campaigns and events.

Key Responsibilities

• Conceptualize and execute multichannel campaigns within the prospect and member lifecycle, ensuring the alignment of the brand and messaging across all channels.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Heavy hand at member and lead prospect SMS & Email communications, using HubSpot and communications platform.
• Identify effectiveness and impact of current marketing initiatives by tracking and analysis and optimizing accordingly.
• Graphic Design knowledge – Familiarity with building visual flyers to digital ads within brand standards and guidelines. Or at least the strong aptitude and abilities to learn and develop current skillset under leadership direction. Mild video editing skills are a bonus.
• Partner with internal teams to design, test, and evolve lead-nurturing tactics.
• Assist in developing creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Assist in managing external agencies and campaign strategies.
• Assist in developing local marketing, public relations, events, and outreach within our regions throughout the U.S.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and assist in sales support.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs and strategies.

Required Skills and Qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing and brand strategy
• 1-3 years or more: Understanding of consumer personas and demographics
• 1-3 years or more: HubSpot or other communications platform management
• 1-3 years or more: Multi-location customer-facing experience (preferred)
• Graphic Design skills for multi-layer creative assets (preferred). Skillset in Adobe/Photoshop a HUGE bonus
• 1-3 years or more: External agency and vendor management
• Proven success in developing marketing plans and campaigns
• Detail-driven... Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Effectiveness and efficiency in a remote setting, with frequent video calls
• Willingness to travel throughout the U.S. as needed for events and projects

Benefits/Schedule

• Competitive salary with paid time off and holidays
• Remote work environment
• Health insurance plan: health, dental, vision
• Employee discounts
• Small company environment with incredible growth potential, leading to advancement opportunities
• Primarily Monday-Friday during normal business hours, 40 full-time hours/week, with some flexibility day-to-day. Some weekend requirements during events and grand openings

This is a remote position.