Marketing Manager

The Renaissance Network, Inc.; United States; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a dynamic Marketing Manager to lead demand generation efforts. This role involves developing comprehensive marketing strategies, managing social media and email campaigns, and organizing webinars and conferences. The ideal candidate will have a strong background in B2B SaaS marketing, excellent project management skills, and a passion for driving results. Join a forward-thinking team dedicated to transforming higher education through effective marketing initiatives and innovative solutions. If you're ready to make a significant impact and grow your career in a supportive environment, this opportunity is perfect for you.

Qualifications

• Proven experience in managing social media and email campaigns.
• Several years of B2B SaaS marketing experience.

Responsibilities

• Develop and execute marketing strategies to drive demand.
• Manage and grow social media presence across platforms.
• Oversee and execute email campaigns to engage leads.

Skills

Social Media Management

Email Campaign Management

Demand Generation

Project Management

Vendor Management

Marketing Automation

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

WordPress

HubSpot

Job description

Are you a driven marketing professional with a passion for generating demand and achieving results?

Nuventive’s planning and improvement software helps higher education institutions use information to innovate and continuously advance their most pressing initiatives, from strategic planning to accreditation, learning outcomes, program review, and more.

They seek a dynamic, experienced Marketing Manager to join their team. The ideal candidate possesses a broad range of marketing skills and a strong ability to generate demand. This role requires expertise in managing social media and email campaigns, organizing webinars, managing conferences, overseeing marketing literature creation, and more.

Major Responsibilities

• Develop and execute comprehensive marketing strategies to drive demand and generate revenue quickly
• Manage and grow Nuventive’s social media presence across various platforms
• Oversee and execute email campaigns to engage and nurture leads
• Organize and manage webinars, including planning, promotion, execution, and follow-up
• Plan and manage conference participation
• Manage outside marketing vendor relationships to achieve marketing goals
• Oversee the creation of marketing literature such as brochures, case studies, and white papers
• Utilize Salesforce, WordPress, and HubSpot to manage marketing activities and track performance metrics
• Analyze and report on the effectiveness of marketing campaigns and initiatives
• Stay up to date with industry trends and best practices to continuously improve marketing strategies
• Collaborate with sales and product teams to align marketing efforts with business goals

Preferred Qualifications

• Proven experience in a marketing role with a broad range of skills such as managing social media and email campaigns, overseeing demand generation and driving revenue, coordinating conferences and webinars, and more
• Several years of B2B SaaS marketing experience
• Strong project and vendor management skills with the ability to oversee multiple projects simultaneously
• Highly organized, self-motivated, and able to work independently in a remote environment
• Experience working with marketing automation technologies
• Strong desire to grow in the role and ultimately lead a marketing team

Nuventive enables higher education institutions to turn their plans into progress through the better use of information. Its cloud-based platform-as-a-service brings business process and information together to support any improvement initiative, including overall strategy, accreditation, student success, learning outcomes assessment, general education, sustainability, administrative outcomes assessment, and program review.

The Renaissance Network – Building World-Class Teams to Impact Education

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The Renaissance Network (TRN) is an equal opportunity employer. TRN complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.