Marketing Manager

Agricultural Ingredients N. America; Turlock (CA); On-site; USD 120,000 - 148,000; Full time

Job summary

Sensient Technologies, a global leader in colors, flavors and extracts, seeks a Marketing Manager for Sensient Agricultural Ingredients in Turlock, CA. You will craft plans, strategies and tactics to hit revenue and profit targets, shaping pricing, promotions and go-to-market activities.

Reporting to the GM of SAI, you’ll lead branding, campaigns and ROI analysis, and coordinate with Sales, Commercial and Global teams.

Qualifications

• Bachelor’s degree in marketing, business, or related field; master’s degree preferred.
• 10+ years of marketing experience leading initiatives and strategies for growth.
• Experience in manufacturing and B2B environments, preferably serving CPG customers.
• Strong understanding of market research, competitive analysis, product positioning, pricing, profitability.
• Ability to translate market insights into practical strategies, priorities, and plans.

Responsibilities

• Develop marketing plans, strategies and tactics to meet annual budget objectives.
• Guide sales priorities, category highlights, key customers/market developments, product innovation direction.
• Lead pricing, promotion, and go-to-market strategies to drive growth and profitability.
• Oversee branding, positioning plans and product campaigns; develop and implement social media campaigns.
• Analyze ROI on marketing campaigns and adjust spend for efficiency.
• Lead web-based initiatives including websites and social media campaigns.
• Ensure budgets align with strategy and monitor performance against budget.

Skills

Marketing leadership

Market research

Pricing & profitability

Cross-functional collaboration

Digital marketing

B2B marketing

Education

Bachelor’s degree in marketing

Master’s degree preferred

Tools

CRM systems

Web analytics

Job description

At Sensient Technologies, we are experts in the science, art and innovation of color and flavor. We are market-savvy and visionary. We are problem solvers. And we will be better with you.

Reporting to the General Manager of SAI, the Marketing Manager will be responsible for developing marketing plans, strategies and tactics to meet annual budget (revenue and profit) objectives set by SAI. Assist in providing focus and direction to the sales organization regarding priorities, category highlights, key customers/market developments, product innovation direction and development needs. Play a leading role in the development and execution of pricing, promotion, and go to market strategies which allow the unit to meet its targeted growth and profitability goals. Create and develop impactful social media platforms and campaigns aimed at enhancing company image and highlighting differentiating factors.

What You’ll Do:

• Track and understand the industry and market, being able to assist in the formulation and presentation of a current situation analysis (key market segments, Sensient position, competitive assessments), key issues impacting segment (consumer/market dynamics, internal/external issues/threats), trend assessment, key customer targets and a tactical plan for achieving growth targets.
• Identifies customer requirements, defines markets, evaluates competitors and establishes target market share. Develops and implements product branding and position plans
• Analyzes market research and identifies business opportunities.
• Analyzes key cost drivers and assists in the development and implementation of pricing strategies and monitors gross profit margins.
• Researches and develops pricing policies and recommends appropriate sales channels and pricing strategies.
• Works with Sales in the development and delivery of customer presentations and may assist where required.
• Prepares and completes action plans for advertising, selling materials and trade show promotions, attends customer and supplier presentations as required.
• Analyzes ROI on marketing campaigns and adjusts tactics to improve efficiency.
• Lead all web-based initiatives including; websites, social media, digital promotional campaigns.
• Establishes budgets in line with business unit strategies and needs, monitors performance against budget. Analyzes ROI of overall Marketing spend and continuously adjusts allocation to improve spend efficiency.
• All other duties as assigned.

What You’ll Bring:

• Bachelor’s degree or equivalent education in marketing, business, or a related field; master’s degree is preferred.
• 10 or more years of marketing experience, including experience leading marketing initiatives and developing strategies that support business growth.
• Experience in manufacturing and business-to-business environments, preferably supporting companies that serve consumer packaged goods (CPG) customers.
• Strong understanding of market research, competitive analysis, customer requirements, product positioning, pricing, and profitability.
• Ability to translate market and consumer insights into practical strategies, priorities, and actionable plans.
• Strong collaboration and communication skills, with the ability to work effectively across Sales, Commercial, Technical, and global teams.
• Experience with digital marketing, social media, and customer-facing marketing programs; experience supporting the United States market is preferred.

What You’ll Get:

• The opportunity to shape marketing strategy and directly contribute to business growth and profitability.
• The opportunity to influence product innovation, positioning, pricing, and go-to-market strategies.
• A collaborative environment where your market insights and recommendations can shape commercial priorities.
• Opportunity to collaborate with your colleagues, onsite 5 days per week.
• An excellent salary, benefit offering and development opportunities.

About Sensient:
Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, specialty colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands.

About Sensient Agricultural Ingredients:
Sensient Agricultural Ingredients is one of the largest producers and distributors in the world of dehydrated onion and garlic products as well as chili powder, paprika, chili pepper and dehydrated vegetables such as parsley, celery, and spinach. These ingredients are used in many of today's popular convenience foods. The Agricultural Ingredients unit is located in Turlock, California.

The salary range for this position is $120,000 - 148,000. Pay is based on several factors, which may include, but are not limited to, education, work experience, specialized training, and labor market conditions. In addition to salary, Sensient is proud to offer a comprehensive and competitive benefits program to support the holistic well-being of our employees and their families. This position is also eligible for performance-based incentive pay.

SPONSORSHIP: Due to our inability to offer visa sponsorship, we can only consider candidates who are authorized to work in the US without the need for employment visa sponsorship.
RELOCATION: We are unable to offer relocation assistance. The successful candidate will be expected to work at the Turlock, California location and must reside in the area or be willing to commute.
THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Sensient Technologies and will not be liable for any fees or obligations related to those submissions.

Sensient is an Equal Opportunity Employer, headquartered in Milwaukee, Wisconsin, USA.

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