Marketing Manager

Unitus Community Credit Union; Tigard (OR); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) Retirement Savings

Annual Incentives

Paid Time Off

Job summary

Unitus Community Credit Union seeks a Marketing Manager to lead development, implementation, and performance of marketing plans that align with organizational goals, drive brand growth, and support member acquisition and retention.

You will oversee the marketing team, guide major initiatives, and deliver measurable impact on business performance while supporting an outstanding service experience for members.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or related field or equivalent work experience.
• 7 years of progressive marketing leadership experience.
• 2+ years of supervisory experience.
• Certifications in marketing strategy, digital marketing, or analytics preferred.

Responsibilities

• Develops and executes integrated marketing strategies to drive brand growth and business development across channels.
• Leads campaigns with clear KPIs, measurement frameworks, and ROI optimization.
• Partners with product, lending, and member services to create aligned, multi-channel marketing plans.
• Monitors market trends and competitive insights to identify growth opportunities and differentiate the brand.

Skills

Marketing leadership

Data-driven campaigns

KPI measurement

Cross-functional collaboration

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Marketo

Salesforce

Google Ads

Google Analytics

Tableau

Job description

At Unitus, each employee has an opportunity to make a difference for our members. The Marketing Manager leads the development, implementation and performance of marketing plans that align with organizational goals, drive brand growth, and support member acquisition and retention. This role ensures cohesive marketing efforts across all lines of business by overseeing the marketing team, guiding major initiatives, and delivering measurable impact on business performance, and support an unparalleled service experience – the kind that creates the Unitus difference. Our strong team of leaders, outstanding culture, above market benefits, continuous involvement in the communities we serve, and competitive pay programs make Unitus an excellent place to contribute and grow your talents.

• This is a hybrid position; the office location is the Unitus Business Center in Tigard.

Primary Duties

• Develops and executes integrated marketing strategies that align with organizational objectives, drive brand growth, and support business development across all channels. Leads creative direction and content strategy across platforms, including social media, ensuring alignment with brand voice and marketing goals. Champions the brand vision and maintains consistency across all internal and external touchpoints. Oversees the visitor website experience to ensure it is engaging, user-friendly, and aligned with brand and business objectives.
• Leads the end-to-end development and optimization of data-driven, multi-channel campaigns designed to accelerate membership growth, product adoption, and customer lifetime value. Establishes clear campaign KPIs and measurement frameworks, applying insights proactively to refine tactics, improve ROI, and foster continuous learning.
• Partners with product, channel, lending, member services, and other internal teams, as well as community development stakeholders, to build integrated marketing plans that drive aligned results. Builds and maintains strategic relationships with external agencies, vendors, and industry influencers to amplify reach and impact.
• Monitors competitive trends, member preferences, and emerging technologies to proactively identify whitespace and growth opportunities. Translates insights into actionable strategies that differentiate the brand in a crowded marketplace, inspire breakthrough experiences, and maintain a strong market position. Leverages market research and competitive analysis to uncover emerging trends, evolving member needs, and strategic growth opportunities.

As An Ideal Candidate, You Will Have

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field) or equivalent work experience required.
• 7 years of progressive experience in marketing leadership roles, with a proven track record of developing and executing successful marketing strategies that drive business growth.
• Proficiency in modern marketing technologies and platforms, including but not limited to marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), digital advertising platforms (e.g., Google Ads, Meta), and analytics tools (e.g., Google Analytics, Tableau).
• 2+ years of supervisory experience required.
• Certifications in marketing strategy, digital marketing, or analytics (e.g., AMA PCM, HubSpot, Google Ads/Analytics, Salesforce Marketing Cloud) preferred

Our Benefits

• Medical + Dental + Vision
• Flexible Spending Accounts + HSA
• Employees accrue up to 20 days of Paid Time Off (PTO) during their first twelve months of employment
• Unitus recognizes 12 paid holidays per year
• 401(k) Retirement Savings
• Annual Incentives (*eligibility dependent)
• Employee Assistance Plan
• Tuition Reimbursement
• Student Loan Debt Repayment
• Transit & Parking benefits
• Paid Volunteer Time Off

What’s it really like to work here?

We are a people-focused organization that places an emphasis on culture. Unitus is local, successful, and committed to continuously improving and growing!

Unitus Community Credit Union (Unitus) is an equal opportunity employer. We are dedicated to a policy of non-discrimination in employment based on race, color, age, sex, religion, veteran status, national origin, sexual orientation, disability or any other classification protected by applicable federal, state or local law. Applicants may request reasonable accommodation to participate in the application process.