Marketing Manager

Independence Realty Trust Inc.; Tampa (FL); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive Compensation Package

Bonus Opportunities

Stock Awards

Paid Holidays and Paid Time Off

BCBS PPO Health Insurance

401k with 4% match

Job summary

IRT Living seeks a Marketing Manager to drive strategy, execution, and performance of marketing programs across its apartment communities. You will partner with on-site teams, develop value propositions, and leverage AI tools to improve output and lead generation. The role requires travel to markets and a hands-on approach to campaign development.

The position emphasizes data-driven optimization, collaboration with digital marketing, and end-to-end campaign management for a growing portfolio.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3–5 years of marketing experience in multifamily real estate.
• Experience with renovation projects and repositioning of a property preferred.
• Strong project management and metrics-driven mindset.
• Proficient in digital marketing, analytics, and AI-enabled campaigns.

Responsibilities

• Serve as primary marketing partner to on-site teams, delivering strategy, tools, and campaign execution.
• Develop and standardize value propositions across websites and advertising.
• Equip teams with campaigns and resources for lead generation.
• Lead promotional materials, including AI-enabled outputs for speed and quality.
• Manage budgets to maximize lead generation and performance.
• Travel up to 30% to assigned markets for market insights and support.

Skills

Integrated marketing strategy

Campaign management

Data-driven decisions

Digital marketing (SEO/SEM)

AI in marketing

Team collaboration

Strong communication

Education

Bachelor's degree in Marketing/Communications

Tools

Yardi product suite

Adobe InDesign

Photoshop

Illustrator

MS Office

Google Analytics

Google Ads

Facebook/Meta Ads

Job description

IRT Living is currently seeking a Marketing Manager to join our Marketing team and drive the strategy, execution, and performance of marketing programs across our portfolio of apartment communities. Leveraging your subject matter expertise in integrated marketing, you'll support, guide, and provide feedback to on-site teams on building a community's brand identity and executing integrated marketing programs that convert into qualified leads and leases. This is a hands-on role for someone who can conceptualize a campaign, execute it in the field, and read the performance data to know what's working. You'll review and analyze marketing performance metrics and ROI, and bring creative, data-informed solutions to programs that aren't meeting expectations. Multifamily marketing experience is highly valued.

• Philadelphia or Tampa candidates must accommodate a hybrid work schedule
• Remote In-Market candidates must reside in/near DFW, Houston, Memphis or Nashville

Responsibilities

Community Marketing Strategy & Execution

• Serve as the primary marketing partner to on-site teams within their assigned markets, providing marketing strategy, tools, and campaign execution while helping ensure the total portfolio hits its performance goals.
• Develop the value proposition for each community and ensure it comes through consistently across its website and advertising.
• Equip on-site teams with the tools, campaigns, and resources they need for effective outreach and lead generation.
• Strategize and develop promotional marketing materials, including electronic and print media, leveraging AI and generative AI tools to improve the speed and quality of output.

Budget & Performance Management

• Work within each community's marketing budget to drive lead generation and conversion performance against established metrics and goals.
• Monitor lead generation and conversion performance daily, and take action to course-correct when a community is not hitting its goals or expectations.
• Conduct ongoing audits of websites and advertising sources across their assigned markets to ensure accuracy, competitiveness, and performance.

Digital & AI Collaboration

• Partner with the Digital Marketing team to align community-level campaigns with paid search, SEO, and local search strategy.
• Own community newsletters, prospect outreach, the preferred employer program, and AI leasing assistant updates to ensure customers can get answers 24/7, and support resident campaigns and communication.

Market Expertise & Renter Insight

• Travel to assigned markets and submarkets to build deep market expertise, understand local renter needs, and support on-site teams directly.
• Understand the demographics and target renter profile for each assigned community to inform marketing strategy and messaging.

Collaboration & Field Support

• Partner with the Renovation / Value-Add team to ensure marketing needs are met in a timely fashion for repositioning projects.
• Support on-site teams in planning and implementing community events, including the promotion and logistics of marketing special events (grand openings, resident events, etc.).
• Establish and maintain cooperative relationships with key third-party vendors, community teams, customers, employees, and other industry contacts.
• Other duties may be assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of marketing experience in multifamily real estate.
• Experience with renovation projects and repositioning of a property highly preferred.
• Disciplined and process-driven, with strong project management skills to maintain consistent focus on key initiatives and performance metrics.
• Excellent analytical and problem-solving skills.
• Proactive, self-directed, and highly motivated.
• Strong interpersonal, oral, and written communication skills, with the ability to collaborate with department leaders and on-site teams.
• Ability to set and meet goals and consistently meet deadlines.
• Ability to maintain flexibility and creativity across a variety of situations.
• Knowledge of social media platforms, including but not limited to Facebook, Instagram, LinkedIn, YouTube, and Google.
• Knowledge of SEO and SEM best practices.
• Fluency with AI and generative AI tools (e.g., Claude) applied to marketing output, efficiency, and decision-making.
• Knowledge of the Yardi product suite is a plus.
• Experience with creative software programs preferred (Adobe InDesign, Photoshop, Illustrator, or similar).
• Solid abilities in the MS Office suite (Word, PowerPoint, Excel, and Outlook).
• Must be able to accommodate a hybrid work schedule. IRT Living | Marketing Manager Job Description
• Travel requirements: up to 30% travel to assigned markets, including quarterly market visits and additional travel as business needs require.

We Offer

• Competitive Compensation Package
• Bonus Opportunities
• Stock Awards
• Paid Holidays and Paid Time Off
• BCBS PPO Health Insurance
• 401k with 4% match

We are an Equal Opportunity Employer and committed to building a diverse and inclusive culture. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.