Marketing Manager

Stevens Point Area Hotels; Stevens Point (WI); On-site; USD 49,000 - 55,000; Full time

Benefits offered by this job

401(k) matching

Dental insurance

Flexible schedule

Health insurance

Health savings account

Life insurance

Paid time off

Professional development assistance

Retirement plan

Vision insurance

Job summary

SPACVB in Stevens Point seeks a Marketing Lead to develop and manage the organization's marketing, communications, PR, and social media initiatives. You will work with the Executive Director and Board to align branding and strategy with the destination’s goals.

You'll lead content, data, and project management, set annual marketing plans, oversee design and editorial direction of publications, and collaborate with partners and vendors to maximize reach and ROI.

Qualifications

• Bachelor's degree in marketing, communications, or related field preferred.
• Experience planning integrated marketing campaigns for a destination or nonprofit.
• Strong editorial, design, and branding sense.

Responsibilities

• Create, implement, and measure marketing, communications, and PR programs to improve the destination’s image.
• Develop annual marketing plans and budgets to increase overnight visitors across traditional and digital channels.
• Provide editorial and design direction for publications and digital presence to ensure brand consistency.
• Oversee brand standards and the appearance of all print and electronic materials.
• Manage partnerships and vendors, and track KPIs to maximize ROI.
• Coordinate media outreach, press materials, and familiarization trips as needed.

Skills

Marketing strategy

Content marketing

Brand management

Digital marketing

Public relations

Editorial direction

Social media

Data analysis

Project management

Education

Bachelor's (Preferred)

Tools

Simpleview

Crowdriff

Mersive

Brightsign

Shrpa

Job description

Summary:

Responsible for the strategic development, implementation, and management of the Bureau’s marketing, working directly with the Executive Director and the Board of Directors to meet SPACVB’s mission and goals.

Serve as the marketing lead for content, data, and project management to ensure a consistent brand, including but not limited to planning, development, implementation, and measurement of marketing strategies, communications, public relations, promotional, and social media-related activities.

Support the Executive Director and the Director of Partnerships to develop and maintain positive relationships with stakeholders, partners, industry partners, and the public. Oversee the development and implementation of support materials as they align with the destination’s brand.

Essential Duties and responsibilities

Include but are not limited to the following:

Responsible for creating, implementing, and measuring the success of the organization’s marketing, communications, and PR program to enhance the destination’s image with the public.

Develop strategies for effective marketing programs – and corresponding annual marketing budget – with an objective to increase overnight visitors, including traditional, digital, and promotions resulting in maximum return on investment.

Provide editorial and design direction for all organizational publications and digital presence, to ensure consistent communication of the destination brand across all channels and constituencies (internal and external).

Serve as brand manager to oversee brand standards and coordinate the appearance of all print and electronic materials as dictated by the brand guidelines.

Plan and implement all marketing efforts including but not limited to:

Public Relations & Media Outreach

• Write and distribute editorial suggestions, press releases, and story ideas
• Oversee the strategy and the creation of copy and content
• Pitch media stories about the area, including all markets
• Develop itineraries, host media, content creators, and/or Familiarization (FAM) trips
• Monitoring media and collecting all press clippings

Digital & Print Media

• Serve as point of contact for all in-house content creation, including as editor of the Visitors Guide and all other branded collateral
• Oversee the planning, implementation, and editorial for all digital channels including social media, promotions, blogs, and e-mail
• Research, purchase, and oversee development of media buys, publications, websites, and enhancement projects

Digital Assets

• Maintain and organize the destination’s photo database
• Oversee all acquisition of photography and video, including coordinating vendors and shoots, in addition to UGC assets
• Provide media libraries, as needed, for media and other organizations

Research and identify key strategic partners for analytics, media buying, CRM, website development, and others as needed.

Manage outside vendors on behalf of the organization as the primary point of contact, as needed, including web developers, software, technical programs. (Simpleview, Crowdriff, Mersive, Brightsign, Shrpa)

Serve as a database manager to provide in-office training and oversight of the SPACVB’s database system. Ensure compliance with GDPR and privacy policies.

Work with the Executive Director, staff, and outside vendors (when applicable) to identify KPIs to be used for internal and industry benchmarks. Monitor and report data to provide insight to maximize return on investment for all marketing initiatives.

Regularly review results of all marketing efforts, measure results, and assess data insights and research to ensure they align with strategy, goals, and objectives. Represent the SPACVB positively at various events locally and nationwide, whether it is a local business function, conference, or tradeshow, as assigned.

Support the Executive Director to support and maintain positive relationships between the SPACVB and area community and industry organizations.

Assist with the day-to-day operations of the Visitor Information Center including answering phones and greeting and assisting walk-in visitors.

Assist in other duties as assigned by the Executive Director.

Supervisory Responsibilities

Directly manage the activities of all interns, part-time, and full-time marketing personnel, to oversee all project work completed on behalf of the Bureau.

Pay

$49,000.00 - $55,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Education

• Bachelor's (Preferred)

Work Location

In person