Marketing Manager

Fenchel Family Law PC; San Francisco (CA); Remote; USD 95,000 - 115,000; Full time

Job summary

A distinguished family law firm in San Francisco is seeking an experienced PR & Marketing Manager to enhance their brand presence and manage marketing initiatives. This remote position is ideal for a candidate with legal marketing expertise and a passion for high-level service. Responsibilities include brand management, social media oversight, events, and business development. Applicants should have 6-10 years in marketing, with familiarity in family law being a plus.

Qualifications

• 6-10 years in law-firm or professional-services marketing; 3+ years in family law preferred.
• Proven success in press, awards, referrals, and content creation.
• Discretion, reliability, and impeccable attention to detail.

Responsibilities

• Define and protect the firm's brand voice.
• Manage social presence and track engagement.
• Plan and promote firm events and fundraisers.

Skills

Legal-marketing professional

Excellent writing and editing skills

Proficient in analytics tools

Strong design eye

Tools

Canva

Mailchimp

Google Workspace

Job description

We’re Hiring: PR & Marketing Manager

(Remote – California-based preferred | $95,000–$115,000 DOE)

Fenchel Family Law PC is a powerhouse Bay Area family‑law boutique representing high‑net‑worth clients in complex divorce, custody, and financial matters.

We don’t do average. We deliver white‑glove service—rooted in clarity, strategy, and humanity.

We believe that excellence isn’t about volume; it’s about precision, empathy, and execution.

Our clients trust us with their most personal crossroads. Our peers trust us to elevate the profession. And our team takes pride in building something rare: a firm that’s as sophisticated as it is human.

Now, we’re ready to expand our brand presence and build a marketing and PR engine that matches the level of work we do every day.

Who You Are

A polished, experienced legal‑marketing professional who thrives on both creativity and execution. You understand family‑law culture—confidential, emotional, high‑stakes—and you know how to communicate it with restraint and authority. You can run strategy and handle details. You care deeply about language, design, and how brands make people feel.

You’re the person who can take our values—excellence, warmth, courage, and discretion—and translate them into every touchpoint: awards, events, gifting, social media, and press.

Core Responsibilities

Brand & Voice

• Define and protect the Fenchel Family Law brand voice: sophisticated, grounded, and real.
• Oversee firm collateral—welcome packets, referral decks, stationery, announcement postcards.
• Manage visual consistency across platforms and vendors.

PR & Visibility

• Lead awards and directory submissions (Chambers, Best Law Firms, Super Lawyers, etc.).
• Identify and secure press, podcast, and speaking opportunities (Forbes, Law360, SF Business Times).
• Ghostwrite thought‑leadership content and newsletters that sound like the founder—smart, human, bold.
• Manage the firm and founder’s social presence (LinkedIn, Instagram, Facebook); track engagement and analytics.

Events & Community Presence

• Plan and promote firm events, fundraisers, and celebrations.
• Represent the firm at key events—capture photos, coordinate media coverage, and build relationships that matter.
• Manage sponsorships and partnerships that reflect our values and visibility goals.

Referrals & Business Development

• Build and manage Team100, our referral‑partner network.
• Track referrals in and out, analyze trends, and create appreciation campaigns.
• Publicize wins, awards, and recognitions with discretion and pride.
• Develop business‑development plans for attorneys aligned with firm growth goals.

Reporting & Execution Style

• Operate independently while staying aligned with the founder’s creative vision.
• Balance strategy and execution—you’ll write, post, plan, and measure results personally.
• Deliver quarterly summaries on brand visibility, engagement, and referral data.

Qualifications

• 6–10 years in law‑firm or professional‑services marketing; 3 + years in family law preferred.
• Proven success in press, awards, referrals, and content creation.
• Excellent writer/editor; able to mirror the founder’s tone—confident, thoughtful, and modern.
• Proficient in Canva, Mailchimp, Google Workspace, and analytics/CRM tools.
• Strong design eye and understanding of high‑end branding.
• Discretion, reliability, and impeccable attention to detail.
• Comfortable representing the firm at events and with media.

You’ll Thrive Here If You

• Know how to balance luxury with authenticity.
• Believe every detail communicates something about who we are.
• Understand that leadership and empathy can co‑exist—and that they should.
• Want broad ownership and autonomy to shape the next powerhouse brand in family law.

To Apply

Send a short note, résumé, and 3–5 samples (writing, event, or design work) to [e-mail] with subject line PR & Marketing Manager.