Marketing Manager

Soni; San Francisco (CA); Hybrid; USD 69,000 - 90,000; Full time

Job summary

Soni seeks a Regional Marketing Manager to lead market-focused initiatives in the San Francisco Bay Area and Seattle. The role focuses on events, sponsorships, client hospitality, and strategic programs to strengthen brand presence and drive business growth.

The ideal candidate has 5+ years across events, sponsorships, hospitality, or regional marketing, with strong stakeholder management and an entrepreneurial, consultative mindset. Collaboration with marketing, BD, and leadership is essential.

Qualifications

• 5+ years of experience in events, brand sponsorships, client hospitality, regional marketing.
• Strong stakeholder management and communication skills.
• Entrepreneurial, consultative mindset with data-driven decision making.

Responsibilities

• Lead planning and execution of market-based events, sponsorships, and client hospitality.
• Partner with marketing, business development, and leadership to build programs.
• Evaluate sponsorship opportunities and provide data-backed recommendations.
• Manage end-to-end event execution including planning, logistics, vendors, venues, budgets, and post-event follow-up.
• Support high-touch client hospitality experiences for priority clients and milestones.
• Apply processes to evaluate event and sponsorship requests and ensure disciplined investment.
• Track and report engagement, program performance, and contribution to business development.
• Collaborate with client development teams on post-event strategies to convert engagement into opportunities.
• Manage relationships with vendors, venues, and creative partners with tight budgets.
• Support budget management, tracking, variance reporting, and cost efficiency.
• Guide in-market teams and reinforce standardized processes, tools, and best practices.
• Support additional marketing initiatives as needs evolve.

Skills

Event planning

Sponsorship activations

Hospitality management

Regional marketing

Stakeholder management

Data-driven analytics

Entrepreneurial mindset

Job description

Regional Marketing Manager - San Francisco Bay Area/Seattle

Locations: San Francisco, Bay Area/Seattle

Soni is partnered with a client seeking a Manager of Regional Marketing to drive local market engagement through events, sponsorships, client hospitality, and strategic marketing programs. This role partners closely with marketing, business development, and market leadership to develop and execute high-impact initiatives that strengthen brand presence, deepen client relationships, and support business growth.

The ideal candidate brings 5+ years of experience across events, brand sponsorships, hospitality, or regional marketing, along with strong stakeholder management skills and an entrepreneurial, consultative mindset.

Responsibilities:

• Lead the planning and execution of market-based events, sponsorships, and client hospitality programs, ensuring alignment with brand standards and local market priorities.
• Partner with marketing, business development, and market leadership to develop programs that drive client engagement and support business development objectives.
• Evaluate regional sponsorship opportunities and provide data-backed recommendations based on strategic fit, audience, and potential business impact.
• Manage end-to-end event execution, including planning, logistics, vendors, venues, agencies, budgets, and post-event follow-up.
• Support high-touch client hospitality experiences for priority clients, prospects, and key organizational milestones.
• Apply established processes and criteria to evaluate event and sponsorship requests and ensure disciplined investment.
• Track and report on engagement, program performance, and contribution to business development efforts.
• Partner with client development teams on post-event strategies to convert engagement into meaningful relationship and business opportunities.
• Manage relationships with local vendors, venues, and creative partners, ensuring high-quality execution and budget adherence.
• Support market-level budget management, tracking, variance reporting, and cost efficiency.
• Guide in-market support teams and reinforce standardized processes, tools, templates, and best practices.
• Support additional marketing initiatives as business needs evolve.

Qualifications:

• 5+ years of experience in events, brand sponsorships, client hospitality, regional marketing, or related areas.
• Strong experience planning and executing events, sponsorship activations, and/or high-touch hospitality programs.
• Excellent stakeholder management and communication skills, with the ability to partner across multiple teams and seniority levels.
• Experience working within a regional, geographic, or market-based marketing model preferred, but not required.
• Strong project management skills with experience managing multiple programs, timelines, vendors, and budgets simultaneously.
• Analytical mindset with the ability to use data and performance insights to inform recommendations and decisions.
• Entrepreneurial and proactive approach with a consultative mindset and ability to connect priorities across an organization.
• Highly organized, detail-oriented, and comfortable operating in a fast-paced, collaborative environment.

Compensation

$50 - $65/ Hr

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.