Marketing Manager

UrbanCore Construction; Richmond (VA); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Annual bonus

Health coverage, 100% paid by company

401K with company match

Flexible time off

Job summary

UrbanCore Construction seeks a Marketing Manager to lead internal communications, events, and brand rollout across two divisions in Virginia. You will build a video engine showing crews and sites, and own external marketing plans, budgets, and RFP/RFQ responses.

You report to the CEO, with ownership from day one and a focus on authentic, on-site storytelling. A four-year degree and a driver's license are preferred/required, with frequent jobsite presence.

Qualifications

• 3–5 years in marketing with emphasis on communications and brand rollout.
• Real, professional-grade video skills on active job sites.
• Ability to plan events and manage cross‑division marketing.
• Strong design skills with CMS, email, and social tools.

Responsibilities

• Own internal communications, onboarding, and recognition for crews.
• Plan employee and family events and large-scale external gatherings.
• Lead brand rollout across website, collateral, and signage.
• Develop and publish culture videos showcasing projects and teams.
• Manage marketing for both divisions including budgets and RFP/RFQ responses.

Skills

Marketing

Video production

Brand design

CMS & email tools

Social media

Field liaison

Driver's license

Education

Four-year degree preferred

Tools

Adobe Creative Suite

Canva

Job description

MARKETING MANAGER

New brand. New camera. A culture worth showing off.

UrbanCore Construction runs two divisions: Multifamily, which builds affordable and multifamily housing across Virginia, and Special Projects, which takes on commercial work across a wide range of building types. We just finished a full rebrand that includes new identity, new standards, new everything. Now we need somebody to actually put it into the world.

That's part of this job. The other half is pointed inward. Reporting straight to our CEO, this is an individual-contributor role with no direct reports, but real ownership from day one. You'll own how we communicate with our own people, plan the events our employees and their families actually look forward to, and build a video engine that puts our crews on screen. Not stock footage. Our people, our sites, our work.

We run on EOS, we hold each other to numbers, and we mean the words on our wall: Always do the right thing. No excuses. Amazing customer experience. Details matter. Have fun.

What you'll own

• Internal communication - newsletters, all-hands materials, onboarding, and recognition that reaches the crews, not just the office
• Employee and family events - family days, cookouts, holiday parties, service awards, and tailgates people actually want to come to
• The brand rollout - website, proposals, collateral, jobsite signage, trailers, vehicles, apparel, and social...until nothing legacy is left in circulation
• The video engine - shooting, editing, and publishing content on our culture, crews, projects, and recruiting
• Marketing for both divisions - the plan, the budget, RFP and RFQ responses, and our external events

What we're looking for

• 3–5 years in marketing; construction, real estate, development, or professional services is a plus
• Real, professional-grade video skills - you don't just know your way around a camera, you can walk onto an active jobsite, get the shot, and turn it into something polished enough to publish the same day (use what is your preference (e.g., Premiere or Final Cut) - looking for someone with real editing chops, not just phone-app filters)
• Design chops and brand discipline: Adobe Creative Suite or Canva, plus CMS, email, and social tools
• Someone who connects easily with field crews and executives alike, and can throw a great party
• Four-year degree preferred, driver's license required, and a willingness to be on jobsites most weeks

Why UrbanCore

• The work matters...every project we finish is housing someone can actually afford
• You get a brand-new brand and the authority to launch it your way
• You report directly to the CEO - no layers between your idea and a decision
• A company growing fast across multifamily, special projects, development, custom homes, and property management

Benefits and Pay

• Annual salary of $85,000 - $105,000 per year, plus annual bonus.
• Employee Health Coverage, 100% paid by the company.
• 401K with Company Match of 100% up to 3%, and 50% up to 5%.
• Flexible time off

UrbanCore Construction is an equal opportunity employer.