Marketing Manager

Ivy Enterprises, Inc.; Port Washington (NY); On-site; USD 69,000 - 137,000; Full time

Benefits offered by this job

Premium Medical Insurance Coverage

401(k) Savings Plan

Paid Time Off (PTO) based on seniority

Annual Bonus Plan

Onsite Employee Fitness Center

Complimentary Gourmet Meals

Relocation Support for New Hires

Employee Referral Bonus Program

Job summary

Ivy Enterprises, Inc. seeks a Marketing Manager in Port Washington, NY, responsible for planning and executing integrated marketing strategies for nail and beauty products. The ideal candidate will manage multi-channel marketing operations while analyzing trends to deliver measurable results.

Qualifications include a B.A. in Business or Marketing and 8-13 years of relevant experience. The role offers a salary range between $69,000 and $137,000 annually, with comprehensive benefits including medical coverage and a 401(k) savings plan.

Qualifications

• 8‑13 years of relevant experience or industry exposure in a related field.
• Experience in managing multi-channel marketing operations is essential.
• Proficiency in English, knowledge of Korean is a plus.

Responsibilities

• Manage and grow key social media channels while ensuring consistent branding.
• Develop a content calendar aligned with marketing objectives.
• Execute comprehensive online B2C marketing campaigns.
• Implement integrated marketing plans targeting both B2B and B2C segments.
• Optimize paid social campaigns and monitor performance against KPIs.
• Track campaign performance using analytics tools and deliver reports.
• Identify opportunities to incorporate emerging content formats.
• Manage partnerships with influencers and content creators.
• Collaborate closely with internal teams to align marketing initiatives.

Skills

Brand Planning

Communication

Content Creation

Digital Media

Marketing

Social Media

Education

Bachelor of Arts (B.A.): Business Administration/Management

Bachelor of Arts (B.A.): Marketing

Job description

Job Description Summary

The Marketing Manager is responsible for planning, developing, and executing integrated B2B and B2C marketing strategies for nail and beauty products to strengthen brand presence, drive customer engagement, and support sales performance. The ideal candidate will have solid hands‑on experience managing multi‑channel marketing operations—spanning SNS, performance marketing, and trade‑facing initiatives—with a strong ability to identify trends and translate them into impactful, measurable results.

Responsibilities

• SNS Channel Management: Plan, manage, and grow key social media channels including Instagram, YouTube, TikTok, and other relevant platforms, ensuring consistent brand tone and messaging across all channels.
• Content Strategy & Production: Develop and maintain a content calendar aligned with marketing objectives. Oversee end‑to‑end content creation—from ideation and copywriting to publishing—ensuring quality and relevance.
• Online B2C Marketing: Plan and execute comprehensive online B2C marketing campaigns, including promotional events, product launches, and seasonal initiatives, to drive customer acquisition and retention.
• B2B & B2C Nail Product Marketing: Develop and implement integrated marketing plans for nail products targeting both B2B (trade/retail partners) and B2C (end consumers) segments, ensuring consistent brand messaging and maximizing market coverage across all channels.
• Performance Marketing: Set up, manage, and optimize paid social campaigns, monitoring performance against KPIs and adjusting strategies to maximize ROI.
• Data Analysis & Reporting: Define channel KPIs, track campaign performance using analytics tools (GA4, platform‑native insights, etc.), and deliver regular performance reports with actionable recommendations to management.
• Trend Monitoring: Stay current with digital marketing and social media trends, proactively identifying opportunities to incorporate emerging content formats and platform features.
• Influencer & Agency Collaboration: Identify and manage partnerships with influencers, content creators, and external agencies to amplify brand reach and campaign impact.
• Cross‑functional Collaboration: Work closely with internal teams including product, sales, and design to align marketing initiatives with overall business goals and ensure cohesive external communications.

Qualifications

• Education — Bachelor of Arts (B.A.): Business Administration/Management; Bachelor of Arts (B.A.): Marketing.
• Work Experience — 8‑13 years of relevant experience or industry exposure in a related field.
• Skills — Brand Planning, Communication, Content Creation, Digital Media, Marketing, Social Media.
• Languages — English, Korean.
• Certification — Not Applicable.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Additional Workplace Offerings (subject to change or eligibility)
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) for H‑1B, H‑1B Transfer, O‑1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Salary range: $69,000.00 – $137,000.00 USD annual. Actual compensation will be determined based on qualifications, education, experience, location, and other factors and is subject to change at any time.

Equal Opportunity Employer

The Company is an equal‑opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.