Marketing Manager

ZyVet Animal Health Inc.; Pennington (NJ); On-site; USD 70,000 - 110,000; Full time

Job summary

ZyVet Animal Health Inc. seeks an experienced Marketing Events Manager to lead national and regional trade shows and customer events in the United States.

The role coordinates logistics, materials, sponsorships, and staffing, ensuring on-site excellence and strong post-event follow-up with the sales team. Responsibilities include developing promotional collateral, aligning messaging with product teams, and managing campaigns across channels to drive lead generation and brand growth within the

Qualifications

• 5+ years of marketing experience.
• Strong project management and organizational skills.
• Excellent written, verbal, and presentation communication skills.
• Proficiency in Microsoft Office Suite, marketing automation tools, and CRM platforms.
• Familiarity with Photoshop, Graphic Design, MailChimp.

Responsibilities

• Plan, coordinate, and execute national, regional, and distributor trade shows, conferences, and customer events.
• Manage event logistics including booth design, promotional materials, sponsorships, registrations, shipping, staffing schedules, and on-site support.
• Coordinate pre-show and post-show communications and lead follow-up activities with the sales team.
• Track event budgets, ROI, attendee engagement, and lead generation metrics.
• Maintain an annual trade show and sales meeting calendar and ensure alignment with strategic business objectives.
• Develop and maintain products sell sheets, brochures, flyers, digital assets, and customer-facing promotional materials.
• Collaborate with product management, regulatory, and sales teams to ensure messaging accuracy and compliance.
• Partner with external agencies and graphic designers to create compelling marketing collateral.
• Ensure brand consistency across all materials and customer touchpoints.
• Plan, execute, and optimize integrated marketing campaigns across email, digital, social media, distributor channels, and events.
• Develop campaign briefs, timelines, messaging, and performance metrics.
• Coordinate content creation and campaign deployment to support product launches, promotions, and strategic initiatives.
• Monitor campaign effectiveness and provide recommendations for continuous improvement.
• Analyze marketing performance data and prepare reports for leadership.
• Serve as the primary marketing liaison for distributor partners.
• Develop distributor-focused communications, promotional programs, sales enablement tools, and campaign support materials.
• Coordinate distributor marketing activities, co-op marketing initiatives, and promotional opportunities.
• Ensure distributors are informed of product updates, campaigns, launches, and marketing resources.
• Build strong relationships with distributor marketing and sales teams to increase program participation and sales performance.
• Partner closely with sales, product management, veterinary technical teams, and customer service to support commercial objectives.
• Assist in the development and execution of annual marketing plans and budgets.
• Support product launches and ongoing brand growth initiatives.
• Manage multiple projects simultaneously while meeting deadlines and budget requirements.

Skills

Project management

Organizational skills

Communication skills

Presentation skills

Microsoft Office

Marketing automation

CRM platforms

Photoshop

Graphic design

MailChimp

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Microsoft Office Suite

Marketing automation tools

CRM platforms

Photoshop

Graphic design

MailChimp

Job description

• Plan, coordinate, and execute national, regional, and distributor trade shows, conferences, and customer events.
• Manage event logistics including booth design, promotional materials, sponsorships, registrations, shipping, staffing schedules, and on-site support.
• Coordinate pre-show and post-show communications and lead follow-up activities with the sales team.
• Track event budgets, ROI, attendee engagement, and lead generation metrics.
• Maintain an annual trade show and sales meeting calendar and ensure alignment with strategic business objectives.

Job Type

Full-time

Description

RESPONSIBILITIES:

Trade Show & Event Management

• Plan, coordinate, and execute national, regional, and distributor trade shows, conferences, and customer events.
• Manage event logistics including booth design, promotional materials, sponsorships, registrations, shipping, staffing schedules, and on-site support.
• Coordinate pre-show and post-show communications and lead follow-up activities with the sales team.
• Track event budgets, ROI, attendee engagement, and lead generation metrics.
• Maintain an annual trade show and sales meeting calendar and ensure alignment with strategic business objectives.

Promotional Material & Sell Sheet Development

• Develop and maintain products sell sheets, brochures, flyers, digital assets, and customer-facing promotional materials.
• Collaborate with product management, regulatory, and sales teams to ensure messaging accuracy and compliance.
• Partner with external agencies and graphic designers to create compelling marketing collateral.
• Ensure brand consistency across all materials and customer touchpoints.

Campaign Management

• Plan, execute, and optimize integrated marketing campaigns across email, digital, social media, distributor channels, and events.
• Develop campaign briefs, timelines, messaging, and performance metrics.
• Coordinate content creation and campaign deployment to support product launches, promotions, and strategic initiatives.
• Monitor campaign effectiveness and provide recommendations for continuous improvement.
• Analyze marketing performance data and prepare reports for leadership.

Distributor Communications

• Serve as the primary marketing liaison for distributor partners.
• Develop distributor-focused communications, promotional programs, sales enablement tools, and campaign support materials.
• Coordinate distributor marketing activities, co-op marketing initiatives, and promotional opportunities.
• Ensure distributors are informed of product updates, campaigns, launches, and marketing resources.
• Build strong relationships with distributor marketing and sales teams to increase program participation and sales performance.

Cross-Functional Collaboration

• Partner closely with sales, product management, veterinary technical teams, and customer service to support commercial objectives.
• Assist in the development and execution of annual marketing plans and budgets.
• Support product launches and ongoing brand growth initiatives.
• Manage multiple projects simultaneously while meeting deadlines and budget requirements.

Requirements

QUALIFICATIONS – SKILLS & REQUIREMENTS:

• 5+ years of marketing experience, preferably in animal health, veterinary, healthcare, agriculture, or related industries.
• Strong project management and organizational skills.
• Excellent written, verbal, and presentation communication skills.
• Proficiency in Microsoft Office Suite, marketing automation tools, and CRM platforms.
• Familiarity with Photoshop, Graphic Design, MailChimp.

Education & Experience

• Bachelor’s degree in marketing, communications, business, or related field.
• Experience managing trade shows, customer events, and promotional programs.
• Experience developing sales collateral, sell sheets, and marketing communications.
• Knowledge of digital marketing platforms, email marketing, and marketing analytics.
• Experience managing outside agencies, vendors, and creative resources.

Preferred

• Experience working with veterinary, animal health, pharmaceutical, or agricultural distribution channels.