Marketing Manager

Highgate; Paradise Valley (AZ); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

401(k) Retirement Plan

Paid holidays

Paid vacation

Paid sick leave

Employee assistance program (EAP)

Tuition reimbursement

Jury duty leave, personal leave, and M

Job summary

Highgate Hotels in Paradise Valley is seeking a Marketing Manager to craft and sustain marketing strategies for the Kimpton Miralina Resort. You will evaluate customer feedback, market conditions, and competitors to implement campaigns, promotions, and social media activity in coordination with hotel operations.

The role involves coordinating with brand agencies, organizing press events, developing partnerships, and managing content across blogs and e-marketing.

Qualifications

• At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential).
• Demonstrated ability to develop and implement successful marketing strategies with ROI / KPI metrics.
• Strong presentation and communications skills, proficiency with Photoshop, Illustrator, Premiere, After Effects.
• Demonstrated ability to develop and maintain relationships with external and internal contacts.
• Knowledge of social media marketing and content creation tools (e.g., Shortstack, Offerpop, Hootsuite, Wordpress).

Responsibilities

• Manage the brand agencies for collateral design, printing and other promotional needs.
• Organize exclusive events generating press and PR buzz.
• Identify co-marketing partners to complement the hotel brand and programs.
• Develop lifestyle programming with the hotel operations team for PR and social media use.
• Manage PR agencies daily; ensure objectives and roadmaps are executed.
• Coordinate with Revenue Director on branding efforts for e-Marketing and online ads.
• Support website blogs and content strategy in collaboration with Revenue.
• Create promotions and packages from PR and marketing initiatives.
• Oversee marketing budgets and advertising plans (offline and online).
• Meet deadlines while maintaining Highgate Brand standards.

Skills

Marketing strategy

Communications

Brand management

ROI metrics

Social media marketing

Tools

Photoshop

Adobe Illustrator

Premiere

After Effects

WordPress

Hootsuite

Shortstack

Offerpop

Job description

Compensation Type

Yearly

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.www.highgate.com

Location

An authentic Arizona experience awaits at the Kimpton Miralina Resort, where 40 lush acres and 50,000 square feet of flexible event space provide a perfect, palm-lined retreat for family getaways, business meetings and milestone celebrations. Five pools, a full-service salon and day spa, and nearby championship golf set the stage for memorable experiences framed by elegant Spanish Mission-inspired architecture, fragrant gardens filled with desert flowers, and stunning views of Camelback and Mummy Mountain.

Overview

The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager willhelp coordinate and execute all marketing, advertising, promotional activities and social media campaigns

Responsibilities

• Manage the brand agencies for additional collateral design, printing and any other promotional requirements.
• Organize special events that will generate great press and PR.
• Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz.
• Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity.
• Manage the PR agencies on a daily basis, ensuring objectives, strategies and road maps are executed in a timely manner.
• Monitor in hotel Marketing and Brand Standards to ensure compliance.
• Co-ordinate with Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
• Support website blogs and manage the content strategy in conjunction with Director of Revenue.
• Develop relevant promotions and packages as a result of PR and other marketing initiatives.
• Manage marketing plans i.e. advertising (off line) and co-ordinate on online marketing activity if required with Director of Sales & Marketing and Director of Revenue.
• Assist with the development of marketing budgets.
• Oversee hotel photo shoots and manage photo libraries.
• Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share.
• Manage on online reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive online content social media opportunities.
• Provide support in strategic planning, market research, presentation developmentand any other additional requests as per Senior Management.
• Create monthly reports to track the success of campaigns.
• Create all branded presentation documents, ensuring they are in the appropriate brand format.

Qualifications

• At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential)
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
• Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
• Strong Creative Mind
• Ability to organize exclusive events to the
• Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
• Ability to deliver strong print and collateral marketing materials
• Ability to work proficiently quickly in a high-pressure & fast paced environmen
• Exceptional with details and follow up
• Maintain a warm and friendly demeanor at all times.
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.

Benefits

Highgate offers the following benefits package for this position:

• Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law