Marketing Manager

https:/jobs.gogpac.com/gpac/search/Apply/all/2785/504402537/Marketing%20Manager.html; Orlando (FL); Remote; USD 85,000 - 120,000; Full time

Job summary

A leading marketing company is seeking a results-driven Marketing Manager to drive customer acquisition and revenue growth. You'll optimize campaigns across multiple digital platforms, analyze performance data, and implement innovative marketing technologies. The ideal candidate has proven success with high-budget paid media campaigns and strong expertise in Google and Meta Ads, with a focus on measurable results.

Qualifications

• Proven success managing and scaling high-budget paid media campaigns.
• Strong expertise in various digital advertising platforms.
• Data-driven mindset with advanced reporting skills.

Responsibilities

• Lead and optimize paid advertising campaigns.
• Manage campaign lifecycle strategy and performance optimization.
• Analyze data to guide strategy and budgets.

Skills

Paid advertising

Digital strategy

Google Ads

Meta Ads

TikTok Ads

Data analysis

CRO tools

Project management

Tools

Google Analytics 4

Optimizely

Hotjar

CRM systems

Google Data Studio

Job description

Overview

Marketing Manager

We are seeking a results-driven Marketing Manager with proven expertise in paid advertising and digital strategy. As a senior member of the Marketing team reporting directly to the CMO, you will play a key role in driving customer acquisition, revenue growth, and long-term market expansion. This position requires deep experience in scaling multi-platform advertising campaigns, integrating performance data across systems, and applying insights to deliver measurable results.

Job Type: Full Time, Remote

Responsibilities

• Lead and optimize paid advertising campaigns across Google, Meta, TikTok, and other platforms to drive leads, customer acquisition, and revenue growth.
• Manage campaign lifecycle strategy, creative development, targeting, testing, and performance optimization.
• Analyze data from CRMs, GA4, and ad platforms, create dashboards and reports to guide strategy and budgets.
• Oversee inbound marketing (Email/SMS campaigns, onboarding flows, promotions) to maximize conversions and retention.
• Drive CRO efforts using tools like Optimizely and Hotjar to improve user experience and conversion rates.
• Implement AI tools and marketing automations to enhance efficiency and scale campaigns.
• Collaborate with leadership to align paid media strategies with overall business goals.

Qualifications

• Proven success managing and scaling high-budget paid media campaigns with measurable ROI.
• Strong expertise in Google Ads, Meta Ads, TikTok Ads, and CRM systems.
• Data-driven mindset with advanced reporting and analytics skills (Google Data Studio or similar).
• Experience improving website conversion rates using CRO tools and methodologies.
• Strong project management and communication skills; ability to lead initiatives from start to finish.
• Independent, detail-oriented, and innovative, with a passion for testing and adopting new marketing technologies.