Marketing Manager

Doeren hew; Orlando (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

Doeren Mayhew in Orlando, FL seeks a Marketing Manager to lead multi‑channel marketing for the Florida region and influence national go‑to‑market strategies for key services lines originating from the region.

The role partners with the Chief Marketing Officer and Southeast Managing Principal to translate business objectives into actionable campaigns, messaging and ROI driven programs, while guiding a creative and analytical marketing team in a fast paced professional services environment.

Qualifications

• Bachelor’s degree in marketing, business, communications or related field.
• 7+ years of experience in marketing, professional services or B2B.
• Proven ability to develop regional and/or national marketing strategies and go‑to‑market programs.
• Strong written and verbal communication skills.
• Experience managing budgets and vendors and multiple concurrent initiatives.

Responsibilities

• Develop and execute integrated multi-channel marketing plans for the Florida region aligned with local and firmwide objectives.
• Partner with local leadership and client service professionals to support new business pursuits, market expansion and regional growth initiatives.
• Curate and oversee campaigns, thought leadership, content and collateral with practice leaders, defining positioning, messaging, target audiences and value propositions.
• Work across marketing functions to ensure brand alignment and campaign coordination.
• Identify opportunities, manage and execute firm participation in events, webcasts, volunteering, trade shows and speaking engagements; track outcomes.
• Oversee content development, production and delivery of proposals to prospective clients for the region.
• Lead, coach, and mentor marketing personnel in the Florida region; develop the regional team.
• Develop and monitor the regional marketing budget and ROI.
• Present updates on regional marketing performance and KPIs to senior leadership.
• Support continuous improvement of marketing processes, tools and performance measurement.
• Identify market trends and competitive dynamics to inform strategic planning.
• Champion brand consistency across channels.

Skills

Communication

Strategic thinking

Budget management

Project leadership

Analytical skills

Education

Bachelor’s degree in marketing, business, communications or related field

Tools

HubSpot

Adobe Creative Suite

InDesign

Microsoft Office

Job description

Doeren Mayhew is the 36 th largest U.S. tax, assurance and advisory firm headquartered in Troy, Michigan with over 25 offices across the country and abroad. Founded in 1932, Doeren Mayhew is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you.

Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the Florida region while also overseeing national go-to-market strategies for key services lines originating from the region. Based in our Orlando, FL office, this role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels.

Working closely with the Chief Marketing Officer and the Southeast Managing Principal, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment.

RESPONSIBILITIES:

• Develop and execute integrated multi-channel marketing plans for the Florida region aligned with local and firmwide objectives.
• Partner with the local leadership and client service professionals to support new business pursuits, market expansion and regional growth initiatives.
• Curate and oversee campaigns, thought leadership, content and collateral in collaboration with practice leaders, defining differentiated positioning, messaging, target audiences and value propositions to drive awareness and engagement.
• Work across interdisciplinary marketing functions to ensure brand alignment, campaign coordination and marketing asset integration.
• Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes.
• Oversee content development, production and delivery of proposals to prospective clients for the region and proper tracking.
• Lead, coach, and mentor marketing personnel in the Florida region, providing direction, professional development, and ongoing feedback to strengthen team capabilities and support regional priorities.
• Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI.
• Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership.
• Contribute to continuous improvement of marketing processes, tools and performance measurement.
• Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation.
• Champion brand consistency and messaging across marketing channels.

QUALIFICATIONS:

• Bachelor’s degree in marketing, business, communications or a related field.
• Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus.
• Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages.
• Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs.
• Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm.
• Demonstrated success managing budgets, vendors and multiple concurrent initiatives.
• Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities.
• Ability to adapt quickly to changing priorities and thrive in a fast-paced environment.
• Passion for staying up to date with industry trends and best practices.
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus.
• Occasional overnight travel may be required.

Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.

“Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance, PC and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance, PC and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance, PC is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC, DM Payroll Solutions, Doeren Mayhew Capital Advisors and their subsidiary entities are not licensed CPA firms.