Marketing Manager - Demand Generation

Togetherwork; Austin (TX); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) company match

Paid time off

Parental leave

Hybrid work model

Job summary

Togetherwork is seeking a Marketing Manager to drive demand generation and scalable growth across its software portfolio. You will partner with Sales, Partnerships, Product Marketing, and Business Development to build integrated campaigns and GTM strategies that expand reach and pipeline.

Ideal candidates bring 3–5+ years in B2B SaaS marketing, strong multi-channel expertise, and a data-driven approach to optimize campaigns and revenue growth.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 3–5+ years in B2B SaaS marketing, demand generation, or GTM execution.
• Proven experience driving demand gen programs with measurable pipeline growth.

Responsibilities

• Develop and execute demand generation programs across product portfolio.
• Identify new channels, tactics, and audiences to scale pipeline.
• Understand buyer journeys to keep programs relevant.
• Plan and manage integrated marketing campaigns (webinars, events, digital).
• Own campaign strategy, timelines, deliverables.
• Develop messaging and assets for campaigns.
• Collaborate with Sales, Partnerships, Product Marketing, BD.
• Track performance and optimize ROI.

Skills

Demand generation

B2B SaaS

Multi-channel marketing

Campaign management

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Job description

Marketing Manager – Demand Generation

Location: Austin, TX (hybrid 3 days/week in office required); or Remote in Texas/Denver, CO

Work Authorization Notice: Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.

We are looking for a Marketing Manager to serve as a driver of demand generation and scalable growth within our go-to-market organization. This roleis responsible fordeveloping and managing marketing programs that drive engagement, pipeline growth, and revenue acrossTogetherwork'sportfolio of software products. The Marketing Manager partners closely with Sales,Partnerships,Product Marketing, and Business Development teams to build integrated campaigns, demand generation programs, and go-to-market strategies that scalepipelineand expand market reach.

What you'll do:

GTM Strategy & Demand Generation

• Develop and execute marketing strategies and programs that drive engagement, pipeline growth, and revenue acrossTogetherwork'sportfolio of software products
• Identifyand test new channels, tactics, and audiences to find scalable, repeatable ways to generate demand and pipeline
• Build deep understanding of buyer needs, goals, and purchase journeys to ensure programs are relevant,timely, and effective
• Present marketing plans, performance insights, and GTM recommendations to cross-functional leadership

Integrated Campaigns & Execution

• Plan and manage integrated marketing campaigns, including webinars, events, digital marketing, content marketing, and demand generation initiatives
• Own campaign strategy, timelines, and deliverables ensuring programs are executed on schedule
• Develop messaging, campaign assets, and distribution strategies that drive measurable results
• Explore and pilot new demand generation tactics and channels to increase pipeline efficiency and scale

Content & Asset Development

• Create andmaintainmarketing assets, campaign toolkits, messaging frameworks, and enablement resources
• Work closely with Product Marketing to ensure customer-facing content accurately reflects product positioning and value propositions

Cross-Functional Collaboration

• Partner closely with Sales, Product Marketing,Partnerships,and Business Development to align marketing initiatives with business objectives
• Serve as a connective link between internal teams, ensuring clear communication and consistent execution
• Contribute to planning cycles and joint GTM planning sessions
• Support co-marketing initiatives with strategic partners

Performance Tracking & Reporting

• Track, analyze, and report on key performance metrics across marketing programs, providing insights and recommendations tooptimizeprogram effectiveness and ROI
• Maintainaccuraterecords of program plans, campaign performance data, and engagement metrics
• Use data and dashboards tomonitorpipeline impact andidentifyopportunities to improve marketing outcomes

AI-Enabled & Data-Driven Ways of Working

• Leverage approved AI tools and automation to improve marketing efficiency, content production, and research workflows
• Use data, dashboards, and AI-supported insights tomonitorprogram performance andidentifyopportunities early
• Contribute to a culture of continuous improvement byidentifyingopportunities to streamline marketing workflows

What you'll bring:

• Bachelor's degree in Marketing, Business, or a related field
• 3-5+years of experience in B2B SaaS marketing, demand generation, integrated marketing, or go-to-market execution within a SaaS or technology company
• Proven experience developing and executing successful demand generation programs that drive measurable pipeline and revenue growth
• Strong understanding of multi-channel marketing including content, digital,webinar, and event channels
• Experience managing integrated marketing campaigns from strategy through execution
• Exceptional written and verbal communication skills, with the ability to translate product strategy into clear, compelling customer-facing messaging and campaigns
• Strong analytical skills with the ability to translate data and insights into actionable program improvements
• Takes ownership and drives programs forward without being asked
• Builds trust through consistency, clear communication, and follow-through
• Comfortable managing multiple priorities and projects simultaneously in a fast-paced environment
• Thrives in a collaborative, team-oriented culture
• Comfortable with camera-on meetings and executive-level communication
• Organized, analytical, and execution-focused with attention to detail
• Experience working cross-functionally with Sales, Product Marketing, Payments, and Customer Success teams
• Experience marketing payments or embedded financial services is a plus

Why This Role:

• Build and scale demand generation programs with ownership over strategy, execution, and outcomes
• Work at the intersection of Sales, Product Marketing, and Marketing in a fast-paced, high-growth environment
• Operate in an AI-forward environment with access to modern tools that amplify your efficiency and impact
• Contribute directly to measurable outcomes - pipeline growth, product adoption, and market expansion - that matter to the business

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options
• 100% Employer paid short/long term disability
• 100% employer-paid Basic Life and AD&D insurance
• 401(k) retirement plan with a 100% company match up to 4%
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually
• 10 company paid holidays
• 12 weeks paid parental leave

Inclusion and Diversity:

Togetherworkis an Equal Employment Opportunity Employer. We are a company where diverse backgrounds,experiencesand viewpoints are valued.Togetherworkdoes not make hiring or employment decisionson the basis ofrace, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Togetherworkprovides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow theircommunities, andenhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

Interview Process & Expectations

Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other externalassistanceto generate or guide interview responses is notpermitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.

Candidates mustbe authorized towork in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.