Marketing Manager

Wwshemi; New York (NY); In loco; USD 115.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Vision insurance

Dental insurance

Descrizione del lavoro

HIFI is seeking a Marketing Manager in New York City to lead the planning and execution of programs that introduce stablecoin payments to fintechs, banks, and financial institutions. You will collaborate with sales, product, and design to drive awareness, pipeline, and measurable growth.

The role requires hands-on program execution, event management experience, and strong writing with a data-driven mindset. In-person work is expected most days from our New York office.

Competenze

• 6+ years in demand generation or growth marketing, ideally in a B2B fintech, payments, infrastructure, or crypto company.
• Experience planning and running events end to end, from industry conferences to small executive dinners.
• Hands-on experience with marketing and CRM tools such as HubSpot or Salesforce, and comfort with data behind them.

Mansioni

• Plan and run HIFI's marketing programs for fintechs, banks, and financial institutions, from first touch through to a conversation with sales.
• Own HIFI's presence at industry conferences and events, including selecting which ones to attend, managing logistics, and following up with the companies we meet.
• Host HIFI's own events, such as customer dinners, roundtables, and webinars, that bring payments and finance leaders together.
• Manage the website as a channel for new customers, working with design and engineering to improve discovery and contact.
• Produce and distribute content that helps prospective customers evaluate stablecoin payments, using product messaging.
• Run email and digital programs, and maintain marketing tools and CRM data that support them.
• Work with sales to define target customers, track program contributions to new business, and share results with leadership.
• Manage the marketing budget and outside partners, including agencies and event vendors.

Conoscenze

Demand Gen

Growth Marketing

B2B Fintech

Events Mgmt

CRM Tools

Content Marketing

Budget Mgmt

Sales Alignment

Strumenti

HubSpot

Salesforce

Descrizione del lavoro

hifibridge On-site - New York City, New York, United States

This listing's locations On-site - New York City, New York, United States

Employment Full-time

Workplace On site

Compensation USD 115000–210000 per year Offers Equity

Department: Marketing

About the Team

HIFI's marketing team helps fintechs, banks, and financial institutions understand how stablecoin payments can work for their business and why HIFI is the right infrastructure to build on. The team works closely with sales and product to reach the companies that will benefit most from HIFI, through programs, events, content, and the website. As more institutions begin moving money on stablecoin rails, the team's work determines how many of them start that journey with HIFI.

The Marketing Manager leads this work day to day. You'll plan and run the programs that introduce HIFI to new customers, and you'll measure their impact on how our business grows. This is a hands‑on role with real ownership: you'll execute programs yourself, manage the marketing budget and tools, and work directly with sales to understand which efforts lead to lasting customer relationships. You'll also help leadership decide where to invest next based on what's working.

Responsibilities

• Plan and run HIFI's marketing programs for fintechs, banks, and financial institutions, from first touch through to a conversation with sales.
• Own HIFI's presence at industry conferences and events, including selecting which ones to attend, managing logistics, and following up with the companies we meet.
• Host HIFI's own events, such as customer dinners, roundtables, and webinars, that bring payments and finance leaders together.
• Manage the website as a channel for new customers, working with design and engineering to improve how visitors find what they need and get in touch.
• Produce and distribute content that helps prospective customers evaluate stablecoin payments, using the positioning and messaging set by product marketing.
• Run email and digital programs, and maintain the marketing tools and CRM data that support them.
• Work with sales to define the customers we want to reach, track how programs contribute to new business, and share what's working with leadership.
• Manage the marketing budget and outside partners, including agencies and event vendors.

You might be a fit if

• 6+ years of experience in demand generation or growth marketing, ideally at a B2B fintech, payments, infrastructure, or crypto company.
• You've run programs aimed at sophisticated buyers, such as product, finance, or treasury leaders at fintechs, banks, or enterprises.
• Experience planning and running events end to end, from industry conferences to small executive dinners.
• Hands‑on experience with marketing and CRM tools such as HubSpot or Salesforce, and comfort working with the data behind them.
• A track record of measuring how programs contribute to new business, and adjusting where you invest based on the results.
• Strong writing skills and the ability to turn technical material into content that payments and finance audiences find useful.
• Working familiarity with stablecoins and payment flows, or a genuine interest in learning them quickly.
• Experience working closely with sales teams on long, multi‑stakeholder sales cycles.
• You're comfortable managing a budget and outside partners, and you prefer doing the work yourself to directing others to do it.
• Comfort operating in a fast‑moving environment where priorities shift as the market and the business evolve.

Why This Role Matters

Most institutions evaluating stablecoin payments are doing it for the first time, and the companies they hear from early are often the ones they choose. This is a chance to build how HIFI reaches those institutions at the point when the market is forming, and to see your work show up directly in the customers HIFI signs and the business it grows.

Additional Requirement

Must be within a commutable distance from our office and able to work in person most days of the week.

Equal Opportunity Statement

HIFI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We also provide reasonable accommodations during the hiring process.

Featured benefits

Medical insurance, Vision insurance, Dental insurance