Marketing Manager

Traka Group; New Haven (CT); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid time off

13 paid holidays

Health, dental, vision insurance

401(k) with employer match

Job summary

ASSA ABLOY Group is seeking a Marketing Manager to lead B2B strategies for door hardware brands, from concept to execution. You’ll steer content, digital campaigns, and multi-channel efforts while supporting a nationwide sales team and partners.

The role involves launching and updating campaigns, developing tools for sales enablement, and analyzing performance to refine go-to-market strategies. A strong marketing background and collaboration across teams are essential.

Qualifications

• BS degree in Communications, Marketing or related discipline preferred.
• Proven success in strategy development, content marketing, public relations, and demand generation campaigns.

Responsibilities

• Manage new product launches, updates, and discontinuances, with developed communications and materials for sales teams and customers.
• Coordinate content creation across blogs, case studies, presentations, ebooks, videos, and interactive tools.
• Collaborate with digital marketing to generate leads via PPC, display, social, and email campaigns.
• Support nationwide sales teams with digital and physical selling tools and playbooks.
• Assist with PR, social media ideation, planning, and performance reviews.
• Track metrics to guide future marketing strategies and GTM execution.

Skills

Marketing strategy

Content marketing

Public relations

Demand generation

B2B marketing

CRM

Marketing automation

Google Analytics

SEO/SEM

Adobe InDesign/Photoshop

Education

BS in Communications or Marketing

Job description

Marketing Manager | Traka# Marketing ManagerMarketing ManagerSummary Description:ASSA ABLOY is looking for a high-potential individual to manage successful B2B commercial door hardware brands. As Marketing Manager, you will manage and guide our marketing strategy from conception to completion. In addition, you’ll be helping to lead digital marketing initiatives while supporting a nationwide sales team and channel partners for brands of products you likely use every day.This great career opportunity offers experience and future growth possibilities with a well-established, global company and diverse marketing team. Eligible candidates can work a hybrid schedule, combing remote work with in-office collaboration. The ideal candidate is highly organized, thrives in busy environments, and loves to learn.Duties and Responsibilities:* + - * Manage new product launches, updates, and discontinuances, through the development/maintenance of communications and materials for sales team and customers, including announcements, catalogs, blogs, presentations, videos, etc.* Manage variety of internal/outside resources to generate compelling content and tools, from blogs, case studies, and presentations, to ebooks, videos, and interactive product configuration/selection tools* Work with digital marketing team to generate valuable sales leads through integrated digital campaigns (PPC, display, social, email) from journey mapping and content development to analysis and refinement* Suggest and implement strategies and methods for ongoing marketing optimization and multi-channel improvement* Support large, nationwide sales team with digital and physical selling tools, including virtual sales kits/playbooks, videos, presentations, brochures, product sample kits, and mounted product displays* Collaborate across the organization to support our in-person experiential marketing events via PR, advertising, and product displays for our onsite and mobile Showrooms, large trade show booth properties, and smaller table-top events* Contribute to PR and social media through ideation, planning, content, and performance reviews* Manage invoices and budget tracking for all marketing activities* Track and analyze metrics related to content performance and engagement to guide effective sharing and define future marketing strategies and development efforts* Expected to develop a thorough understanding of product features and benefits, positioning, and go-to-market strategy through close collaboration with product management, business development, and brand management teams* Stay up to date with the latest marketing technologies and trends* Perform other duties as assignedEducational Requirements, Skills and Abilities:1. BS degree in Communications, Marketing or related discipline preferred2. Minimum 4 years marketing and communications experience3. Proven success in strategy development, content marketing, public relations, and demand generation campaigns4. Experience in B2B marketing commercial products is a strong plus5. A critical thinker with the ability to solve problems and present ideas6. Strong communication skills (verbal and written)7. Strong interpersonal skills, including the ability to interact effectively and influence at all levels of an organization8. Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook)9. Familiarity with Google Analytics, SEO/SEM a plus10. Proficiency in Adobe InDesign and Photoshop and similar software packages is a plus11. Familiarity with CRM and marketing automation platforms is a plus12. Travel possible up to 10%This position will be performed onsite Monday through Friday at our New Haven or Berlin, CT office.The annual salary for this role is $95,000 to $115,000.The final pay rate offered to the successful candidate will depend on experience, skill level, and other qualifications for the role. Benefits and additional compensation offered for this position are:* Paid time off, including sick and vacation days* 13 paid holidays* Job-protected leave benefits in accordance with applicable law* Medical, dental, vision, and life insurance* Health and flexible savings accounts subject to eligibility requirements* 401(k) plan with employer contributions and matching subject to plan eligibility* Eligibility for a discretionary bonus* Supplemental life insurance* Short-term and long-term disability benefits* Employee discountsAll benefits and additional compensation are governed by applicable Company policies and plans as they currently exist and may be amended in the future.We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.**We are the ASSA ABLOY Group** Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.Application due2026-11-26FunctionSales, Marketing & Product ManagementExperience levelMid-senior levelOffice presenceOnsiteLocationNew Haven, Connecticut, United States