Marketing Manager

CBIZ; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

CBIZ is seeking a Marketing Manager to develop and execute regional strategies that align with CBIZ’s brand and enterprise campaigns. You’ll partner with office, service line, regional, and industry teams to deliver high-impact campaigns, events, and measurable growth.

You will lead integrated campaigns, optimize through data insights, and collaborate cross-functionally to drive pipeline and client engagement. A strong background in B2B marketing and digital tools is essential.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 7+ years of marketing experience, preferably in B2B and professional services.
• Proven ability to manage and execute integrated marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including CRM and marketing automation.
• Excellent communication, organizational, and project management skills.
• Ability to analyze data, draw insights, and translate them into actionable strategies.
• Experience collaborating across functions and managing stakeholder relationships.
• Proactive, solution-oriented mindset with a passion for growth and innovation.

Responsibilities

• Develop and execute regional marketing plans aligned to CBIZ’s brand and growth goals.
• Lead integrated campaigns across email, web, social, and paid channels.
• Plan and manage events, conferences, and sponsorships end-to-end.
• Track performance and use insights to optimize plans and pipeline.
• Collaborate across services, regions, and industries to align priorities.

Skills

Integrated campaigns

Digital marketing tools

CRM & marketing automation

Communication

Data analysis

Stakeholder management

Team leadership

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM software

Marketing automation platforms

Job description

Job Description

The Marketing Manager develops and executes strategic, region-specific marketing plans that advance CBIZ’s brand, client engagement, and growth. This role partners closely with office, service line, regional, and industry teams to deliver cohesive campaigns, high‑impact events, and measurable results.

Essential Functions And Primary Duties

Strategy and planning

• Build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
• Support annual planning and budgeting; prioritize initiatives with local and industry leadership.

Campaigns and digital

• Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards.

Events and sponsorships

• Plan and manage seminars, conferences/tradeshows, sponsorships, and CBIZ‑hosted events end‑to‑end (logistics, vendors, run‑of‑show).
• Coordinate pre/post‑event outreach and follow‑up

Measurement and optimization

• Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.

Collaboration and coordination

• Partner across services, regions, and industries to align priorities and share best practices.
• Serve as liaison between office/industry teams and the broader marketing organization.

Stakeholder engagement

• Build strong relationships with internal leaders and external partners; gather feedback to improve programs.

Team leadership

• Provide direction to junior team members and cross‑functional contributors; foster a collaborative, results‑driven culture.

Preferred Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with a preference for B2B and professional services experience.
• Proven ability to manage and execute integrated marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including CRM and marketing automation.
• Excellent communication, organizational, and project management skills.
• Ability to analyze data, draw insights, and translate them into actionable strategies.
• Experience collaborating across functions and managing stakeholder relationships.
• A proactive, solution-oriented mindset and a passion for growth and innovation.

Minimum Qualifications

• High School Diploma (or GED)
• Must have and preserve required licenses
• Proficient use of applicable technology
• Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally
• Ability to travel as required by business

About Us

CBIZ, Inc. (NYSE: CBZ) is a leading professional services advisor to middle‑market businesses nationwide. With industry knowledge and expertise in accounting, tax, advisory, benefits, insurance, and technology, CBIZ delivers actionable insights to help clients anticipate what is next and discover new ways to accelerate growth. CBIZ has more than 9,500 team members across 23 major markets coast to coast.

CBIZ strives to be our team members' employer of choice by creating an environment where team members are appreciated, recognized for their contributions, and provided with opportunities to grow, both personally and professionally, throughout their careers.

Together, CBIZ and CBIZ CPAs are ranked as one of the top providers of accounting services in the United States. CBIZ CPAs is an independent CPA firm that provides audit, review and attest services, while CBIZ provides business consulting, tax and financial services. In certain jurisdictions, CBIZ CPAs operates under its previous name, Mayer Hoffman McCann P.C.