Marketing Manager

Sonesta International Hotels; Miami Beach (FL); On-site; USD 68,000 - 92,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Health Savings Account (HSA) with Co.

401(k) Retirement Plan with Company 2%

Paid Vacation & Sick Time

Paid Parental Leave

Company-Paid Life Insurance

Job summary

Sonesta International Hotels is seeking a Hotel Marketing and Experiential Manager in Miami Beach, FL. You will lead local social media, PR efforts, and partner with on-site leadership to drive guest engagement and incremental revenue.

You will coordinate events, activations, and partnerships, working with the DOSM and marketing teams to ensure brand standards are met and property initiatives align with corporate strategy.

Qualifications

• Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management.
• 5-8 years’ experience in marketing or PR/communications, preferably in a hotel or F&B environment.
• Strong understanding of media relations principles and brand standards.
• Strong written and verbal communication skills, with comfort presenting ideas and collaborating across teams.
• Creative thinker with an interest in storytelling and elevating on-property experiences through engaging content and activations.
• Highly organized, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Team-oriented with ability to build relationships with internal departments, F&B and hotel partners, and external vendors.
• Proficiency in marketing platforms and tools, including WordPress, Adobe Express, and Meta Business Suite.

Responsibilities

• Assist with the resort’s social media and public relations efforts and on-site coordination of local partnerships, events and activations.
• Support development of locally driven, brand-aligned programming to enhance on-property visibility and guest engagement.
• Coordinate photo/video shoots and ensure marketing collateral aligns with brand standards.
• Maintain the annual property marketing calendar and coordinate seasonal promotions, F&B activations, and recreation programming.
• Represent the property and brand at local events and partner meetings, ensuring alignment with corporate strategy.

Skills

Social media strategy

Content calendar

Media relations

Brand standards

Cross-functional collaboration

WordPress

Adobe Express

Meta Business Suite

Education

Bachelor's degree in Marketing, PR/Communications, or Hospitality and Tourism Management

Tools

WordPress

Adobe Express

Meta Business Suite

Job description

We’re People People. Are you? We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast ).

We’re People People. Are you? We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast ).

What This Role Is All About

Reporting to the property Director of Sales & Marketing (DOSM), the Hotel Marketing and Experiential Manager assists with the resort’s social media and public relations efforts, as well as on-property coordination of local partnerships, events and activations. This role supports property-owned channels and initiatives, collaborating with cross-functional teams and leveraging corporate resources and best practices for property events, activities and platforms managed at the property level. The Hotel Marketing Manager and Experiential Manager works closely with the Corporate Field Marketing Manager (FMM) to help ensure alignment with brand standards, and broader enterprise strategy.

What You’ll Be Doing

Key Responsibilities

Public Relations, Social Media & Influencers

• Partner with the DOSM to manage local PR agency of record, understanding business and commercial needs in order to inform strategy and plans.
• Support press/influencer property stays and venue visits on site when needed, coordinating itineraries, photo moments, and talking points.
• Own the hotel’s social media strategy and content engine, developing robust content calendar and collaborating with property sales and marketing coordinator on planning, creation, scheduling, and reporting.
• Manage local social media advertising budget, maximizing reach and awareness for F&B outlets and local programming, complementing corporate-managed hotel paid social strategy.

Programming, Partnerships & Brand Initiatives

• Support the development and coordination of locally driven, brand-aligned programming and partnerships that enhance on-property visibility, guest engagement, and incremental revenue.
• Collaborate closely with Food & Beverage leaders and local partners to assist in executing initiatives that drive traffic and awareness to on-site outlets for both resort guests and the surrounding community.
• Work with property leaders to facilitate activation of brand initiatives at the resort level.

Creative, Photo/Video & Collateral

• Provide on-site support for photo/video shoots as required, coordinating with corporate Brand and Marketing teams on architectural, lifestyle, or partnership-led shoots in accordance with corporate SOP and merchandising standards.
• Utilize enterprise-provided marketing collateral toolkit to ensure property marketing materials such as flyers, menus, signage, and event collateral are in alignment with brand standards.

Commercial Engagement & Project Management

• Support the DOSM and department leaders in maintaining the annual property marketing calendar, including coordination of seasonal promotions, F&B activations, and recreation programming at the resort level.
• Participate in internal and external meetings and calls with hotel leadership, sales, revenue, corporate marketing, and external PR partners to help ensure alignment and follow-through on property initiatives.
• Support the hotel’s presence at local community and industry events, representing the property and brand in a professional and collaborative manner.
• Stay informed on relevant industry trends and emerging best practices, sharing insights as appropriate to support property-level marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management.
• 5-8 years’ experience in marketing or PR/communications, preferably in a hotel or food & beverage environment.
• Strong understanding of media relations principles and brand standards, with the ability to support consistent brand representation across channels.
• Strong written and verbal communication skills, with comfort presenting ideas and collaborating across teams.
• Creative thinker with an interest in storytelling and elevating on-property experiences through engaging content and activations.
• Highly organized, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Team-oriented mindset, with the ability to build productive relationships with internal departments, F&B and hotel partners, and external vendors or community stakeholders.
• Proficiency in relevant marketing platforms and tools, including WordPress, Adobe Express, and Meta Business Suite.

Anticipated Pay Range & Additional Job Information

$80,000

How We Reward You

At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between. Here’s a snapshot of what we offer:

• Medical, Dental & Vision Insurance
• Health Savings Account (HSA) with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation & Sick Time
• Paid Parental Leave
• Company-Paid Life Insurancekl