Marketing Manager

Sonesta International Hotels Corporation; Miami Beach (FL); On-site; USD 68,000 - 92,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Health Savings Account with Company M

401(k) Retirement Plan with Company M

Paid Vacation & Sick Time

Paid Parental Leave

Company-Paid Life Insurance

Disability Insurance

Hospital Indemnity & Critical Illness

Educational Assistance

Employee Discounts on Sonesta Hotels

Perks & Employee Discounts

Job summary

Sonesta International Hotels Corporation seeks a Hotel Marketing and Experiential Manager to drive local PR, social media, and on-property partnerships. You’ll align with DOSM, coordinate influencer visits, and manage local content creation and reporting.

Collaborating with F&B leaders and cross-functional teams, you’ll execute brand-aligned programming, support photo/video shoots, and ensure collateral adheres to brand standards across properties.

Qualifications

• Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management.
• 5–8 years of experience in marketing or PR/communications, preferably in hotel or F&B.
• Strong media relations knowledge and brand standards across channels.
• Excellent written and verbal communication with teamwork across departments.
• Creative thinker focusing on on-property experiences through engaging content.

Responsibilities

• Support local PR agency management and influencer visits, coordinating itineraries and talking points.
• Own the hotel’s social media strategy and content calendar; plan, create, schedule, and report.
• Manage local social ad budget to maximize reach for F&B and local programming.
• Coordinate locally driven, brand-aligned programming and partnerships.
• Support photo/video shoots and ensure marketing collateral aligns with brand standards.

Skills

Media relations

Written communication

Verbal communication

Storytelling

Organization

Team collaboration

WordPress

Adobe Express

Meta Business Suite

Education

Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management

Tools

WordPress

Adobe Express

Meta Business Suite

Job description

We’re People People. Are you? We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast). With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we’re everywhere our guests need us to be. But here’s the thing—we’re not just in the business of hotels, we’re in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect—delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).

What this role is all about. Reporting to the property Director of Sales & Marketing (DOSM), the Hotel Marketing and Experiential Manager assists with the resort’s social media and public relations efforts, as well as on-property coordination of local partnerships, events and activations. This role supports property-owned channels and initiatives, collaborating with cross-functional teams and leveraging corporate resources and best practices for property events, activities and platforms managed at the property level. The Hotel Marketing Manager and Experiential Manager works closely with the Corporate Field Marketing Manager (FMM) to help ensure alignment with brand standards, and broader enterprise strategy.

What you’ll be doing

Key Responsibilities:

Public Relations, Social Media & Influencers

Partner with the DOSM to manage local PR agency of record, understanding business and commercial needs in order to inform strategy and plans. Support press/influencer property stays and venue visits on site when needed, coordinating itineraries, photo moments, and talking points. Own the hotel’s social media strategy and content engine, developing robust content calendar and collaborating with property sales and marketing coordinator on planning, creation, scheduling, and reporting. Manage local social media advertising budget, maximizing reach and awareness for F&B outlets and local programming, complementing corporate-managed hotel paid social strategy.

Programming, Partnerships & Brand Initiatives

Support the development and coordination of locally driven, brand-aligned programming and partnerships that enhance on-property visibility, guest engagement, and incremental revenue. Collaborate closely with Food & Beverage leaders and local partners to assist in executing initiatives that drive traffic and awareness to on-site outlets for both resort guests and the surrounding community. Work with property leaders to facilitate activation of brand initiatives at the resort level.

Creative, Photo/Video & Collateral

Provide on-site support for photo/video shoots as required, coordinating with corporate Brand and Marketing teams on architectural, lifestyle, or partnership-led shoots in accordance with corporate SOP and merchandising standards. Utilize enterprise-provided marketing collateral toolkit to ensure property marketing materials such as flyers, menus, signage, and event collateral are in alignment with brand standards.

Commercial Engagement & Project Management

Support the DOSM and department leaders in maintaining the annual property marketing calendar, including coordination of seasonal promotions, F&B activations, and recreation programming at the resort level. Participate in internal and external meetings and calls with hotel leadership, sales, revenue, corporate marketing, and external PR partners to help ensure alignment and follow-through on property initiatives. Support the hotel’s presence at local community and industry events, representing the property and brand in a professional and collaborative manner. Stay informed on relevant industry trends and emerging best practices, sharing insights as appropriate to support property-level marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management.
• 5-8 years’ experience in marketing or PR/communications, preferably in a hotel or food & beverage environment.
• Strong understanding of media relations principles and brand standards, with the ability to support consistent brand representation across channels.
• Strong written and verbal communication skills, with comfort presenting ideas and collaborating across teams.
• Creative thinker with an interest in storytelling and elevating on-property experiences through engaging content and activations.
• Highly organized, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Team-oriented mindset, with the ability to build productive relationships with internal departments, F&B and hotel partners, and external vendors or community stakeholders.
• Proficiency in relevant marketing platforms and tools, including WordPress, Adobe Express, and Meta Business Suite.

Anticipated Pay Range & Additional Job Information

$80,000

How we reward you

At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between. Here’s a snapshot of what we offer:

• Medical, Dental & Vision Insurance
• Health Savings Account (HSA) with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation & Sick Time
• Paid Parental Leave
• Company-Paid Life Insurance
• Company-Paid Short-Term & Long-Term Disability
• Hospital Indemnity, Critical Illness & Accident Insurance
• Educational Assistance
• Sonesta Hotel Discounts (yes, you’ll want to use these)
• Additional Perks & Employee Discounts

Our Commitment to You

Sonesta is proud to be an equal opportunity employer.

We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

We are an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.