Marketing Manager

https:/jobs.gogpac.com/gpac/search/Apply/all/2782/504402574/Marketing%20Manager.html; Miami (FL); Remote; USD 80,000 - 120,000; Full time

Job summary

A growing marketing firm is seeking a results-driven Marketing Manager to lead paid advertising campaigns and drive customer acquisition. This role requires expertise in digital strategy and strong project management skills. Ideal candidates will possess a data-driven mindset and a passion for optimizing marketing efforts. The position is full-time and remote, offering opportunities for revenue growth and market expansion.

Qualifications

• Proven success managing and scaling high-budget paid media campaigns.
• Strong expertise in Google Ads, Meta Ads, TikTok Ads, and CRM systems.
• Data-driven mindset with advanced reporting skills.
• Experience improving website conversion rates using CRO tools.
• Strong project management and communication skills.
• Independent, detail-oriented, and innovative.

Responsibilities

• Lead and optimize paid advertising campaigns across various platforms.
• Manage campaign lifecycle strategy, creative development, targeting, and optimization.
• Analyze data and create dashboards and reports to guide strategy.
• Oversee inbound marketing strategies to maximize conversions.
• Drive CRO efforts to improve user experience and conversion rates.
• Implement AI tools and marketing automations to enhance efficiency.
• Collaborate with leadership on paid media strategies.

Tools

Google Ads

Meta Ads

TikTok Ads

Google Data Studio

CRM systems

CRO tools

Job description

Overview

Marketing Manager

We are seeking a results-driven Marketing Manager with proven expertise in paid advertising and digital strategy. As a senior member of the Marketing team reporting directly to the CMO, you will play a key role in driving customer acquisition, revenue growth, and long-term market expansion. This position requires deep experience in scaling multi-platform advertising campaigns, integrating performance data across systems, and applying insights to deliver measurable results.

Job Type: Full Time, Remote

Responsibilities

• Lead and optimize paid advertising campaigns across Google, Meta, TikTok, and other platforms to drive leads, customer acquisition, and revenue growth.
• Manage campaign lifecycle strategy, creative development, targeting, testing, and performance optimization.
• Analyze data from CRMs, GA4, and ad platforms, create dashboards and reports to guide strategy and budgets.
• Oversee inbound marketing (Email/SMS campaigns, onboarding flows, promotions) to maximize conversions and retention.
• Drive CRO efforts using tools like Optimizely and Hotjar to improve user experience and conversion rates.
• Implement AI tools and marketing automations to enhance efficiency and scale campaigns.
• Collaborate with leadership to align paid media strategies with overall business goals.

Qualifications

• Proven success managing and scaling high-budget paid media campaigns with measurable ROI.
• Strong expertise in Google Ads, Meta Ads, TikTok Ads, and CRM systems.
• Data-driven mindset with advanced reporting and analytics skills (Google Data Studio or similar).
• Experience improving website conversion rates using CRO tools and methodologies.
• Strong project management and communication skills; ability to lead initiatives from start to finish.
• Independent, detail-oriented, and innovative, with a passion for testing and adopting new marketing technologies.