Marketing Manager

PulteGroup; Medina (OH); In loco; USD 85.000 - 120.000; Tempo pieno

Descrizione del lavoro

PulteGroup is seeking a Marketing Manager to lead the Division's marketing strategy, planning, and execution from the Medina, Ohio division office. You will drive qualified leads to meet net sign-up goals, manage a marketing team, and collaborate with leadership on budget and messaging.

The role requires strong analytics, ROI tracking, and cross-functional collaboration with corporate communications and design teams.

Competenze

• Bachelor’s degree in Marketing or Communications or equivalent.
• 5–7 years of Marketing communications/planning experience.
• Home building/real estate industry experience preferred.
• Ability to shift between strategic and tactical responsibilities.
• Experience aligning marketing mix with key messages.
• Experience managing to a budget.

Mansioni

• Lead marketing planning, efforts and execution for the Division.
• Oversee and manage Marketing Team direct reports.
• Collaborate with Division leadership on strategy, results and offers.
• Analyze ROI and adjust plans and tactics as needed.
• Produce KPI reports for leadership.
• Develop annual marketing and media budget with leadership.
• Manage Division budgets with quarterly updates.
• Set lead goals by brand/community to hit net sign-up targets.
• Create marketing communications and messaging strategies.
• Coordinate with Division for new community openings.

Conoscenze

Marketing communications

Budget management

Strategic planning

Team leadership

Public relations

Data analysis

Written communication

Oral communication

Formazione

Bachelor’s degree in Marketing or Communications

Descrizione del lavoro

Build a Career That Builds Your Future — with PulteGroup!

Welcome to PulteGroup where we believe in building more than just homes—we believe in building inspired employees, meaningful careers, and a legacy of excellence. If you’re looking for work that moves you, a team that values your ideas, and a company that brings you pride, you’ve come to the right place.

As one of the nation’s largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that’s consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We’re driven by the bold purpose of Building Incredible Places for People to Live Their Dreams.

For over 70 years, we’ve been building more than homes—we’ve been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey.

Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we’re proud to build homes through our trusted family of brands—including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency —all united under the PulteGroup name.

This position requires onsite attendance 5 days per week at our Division Office located in Medina, Ohio.

A key collaborative partner of the Division leadership team, the Marketing Manager is responsible for developing and executing a sound marketing strategy to deliver a sufficient volume of qualified leads necessary to meet Division net sign-up goals.

PRIMARY RESPONSIBILITIES

• Leads all marketing planning, efforts and execution for the Division.
• Oversee and manage Marketing Team direct report(s).
• Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers.
• Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics.
• Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types.
• Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
• Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
• With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
• Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
• Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
• Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
• Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
• Act as primary point-of-contact for Pulte Interior Design.
• Collaborate with corporate communications team on local PR needs.
• Identify key competitors and stay abreast of local marketing activity.
• Ability to successfully operate and adapt in an environment with changes to timelines and priorities
• Capable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions.

MANAGEMENT RESPONSIBILITIES

• Ability to develop and guide direction of a marketing team
• Ensures appropriate staffing to meet department needs
• Utilizes recruiting and selection tools/processes to build organizational talent
• Delegates work according to employee’s abilities and skills
• Evaluates employee’s performance and plans for compensation actions in accordance with that performance
• Provides developmental opportunities through identification of internal and external training opportunities
• Creates opportunities for employee growth
• Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)

SCOPE

• Decision Impact: Division
• Department Responsibility: Single
• Budgetary Responsibility: Yes
• Direct Reports: Yes
• Indirect Reports: No

REQUIRED EDUCATION

• Minimum Bachelor’s Degree in Marketing or Communications or equivalent

REQUIRED EXPERIENCE

• Minimum 5-7 years related Marketing communications/planning experience.
• Home building and/or real estate industry experience preferred.
• Understanding of advertising law and its application to the homebuilding industry.
• Ability to shift between strategic and tactical responsibilities.
• Understanding of and demonstrated skill at aligning marketing mix with key messages.
• Experience establishing and managing to a budget.
• Effective problem solving, data collection and analysis skills.
• Strong oral and written communication skills.
• Team oriented with ability to establish credibility.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.

This Organization Participates in e-Verify

Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.

California Privacy Policy