Marketing Manager

JBA International; Los Angeles (CA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

401(k)

Flexible spending account

Health insurance

Life insurance

Paid time off

Referral program

Vision insurance

Job summary

JBA International, a Century City-based plaintiff-side personal injury law firm, seeks a Marketing Manager to lead brand presence, drive client acquisition strategy, and manage marketing initiatives across digital and traditional channels.

You will develop marketing strategies, manage the digital footprint, oversee paid campaigns, and coordinate with external vendors while collaborating with intake and attorney teams to align marketing with firm goals.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of marketing experience; law firm or professional services marketing experience preferred.
• Strong understanding of digital marketing (SEO, PPC, social media, email marketing).
• Experience with marketing analytics tools (Google Analytics, etc.).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines independently.
• Bilingual (English/Spanish) a plus.

Responsibilities

• Develop and execute marketing strategies to drive case intake and brand awareness.
• Manage the firm's digital presence, including website, SEO/SEM, and social media accounts.
• Oversee paid advertising campaigns (Google Ads, social media, and other channels) and track ROI.
• Coordinate with outside vendors and agencies (PR, design, video, print).
• Manage content creation - blog posts, client testimonials, case results, press releases.
• Track and report on marketing KPIs, lead generation metrics, and campaign performance.
• Plan and execute community outreach, sponsorships, and firm events.
• Maintain brand consistency across all firm materials and communications.
• Collaborate with intake and attorney teams to align marketing efforts with firm goals.

Skills

Marketing strategy

Brand management

Content creation

Project management

Bilingual (English/Spanish)

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Job description

A fast-growing plaintiff-side personal injury law firm based in Century City, dedicated to securing top results for our clients. We're looking for a Marketing Manager to lead our brand presence, drive client acquisition strategy, and manage marketing initiatives across digital and traditional channels.

What You'll Do

• Develop and execute marketing strategies to drive case intake and brand awareness
• Manage the firm's digital presence, including website, SEO/SEM, and social media accounts
• Oversee paid advertising campaigns (Google Ads, social media, and other channels) and track ROI
• Coordinate with outside vendors and agencies (PR, design, video, print)
• Manage content creation - blog posts, client testimonials, case results, press releases
• Track and report on marketing KPIs, lead generation metrics, and campaign performance
• Plan and execute community outreach, sponsorships, and firm events
• Maintain brand consistency across all firm materials and communications
• Collaborate with intake and attorney teams to align marketing efforts with firm goals

What We're Looking For

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of marketing experience; law firm or professional services marketing experience preferred
• Strong understanding of digital marketing (SEO, PPC, social media, email marketing)
• Experience with marketing analytics tools (Google Analytics, etc.)
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines independently
• Bilingual (English/Spanish) a plus

Pay: $75,000.00 - $90,000.00 per year

• 401(k)
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Martin Lam
JBA|Business Development Consultant
a: 1192 North Lake Avenue, Pasadena, CA 91104
e: [e-mail] | w: www.jba.com
m: [phone]