Marketing Manager

Astronics Corporation; Kirkland (WA); On-site; USD 103,000 - 154,000; Full time

Benefits offered by this job

Quarterly Profit Sharing Bonus

401(k) & ESPP

Health insurance

Flexible hybrid schedule

Generous PTO

Job summary

Astronics Corporation, through its AES division, seeks a Marketing Manager to articulate product positioning and go-to-market plans across the AES portfolio. You will synthesize market research, competitive intelligence, and customer insights to craft campaigns, content, and sales tools that drive adoption and growth.

You will work closely with Engineering, Product Management, Business Development, Corporate Marketing, and AES leadership to support new products, existing lines, and long-term

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4–6 years direct experience in key marketing responsibilities.
• Experience in product marketing and marketing communications in B2B aerospace/industrial markets.
• Proven social media campaigns and search visibility strategies.
• Knowledge of website analytics tools (HubSpot, Sprout Social, Semrush).

Responsibilities

• Develops and executes short- and long-term product marketing plans across AES portfolio, aligning with brand strategies.
• Collaborates with Corporate Marketing and peer marketers to align AES activities with standards and guidelines.
• Supports revenue growth by campaigns that generate awareness, engagement, leads, and customer opportunities; tracks performance.
• Leads AES product marketing opportunities at trade shows, customer meetings, and industry events with messaging and sell sheets.
• Manages AES social media and digital marketing activities, including content planning and performance tracking.
• Identify customer buying motivations, market trends, and competitive dynamics through market research and insights.
• Collaborates across AES teams to produce data sheets, sales tools, brochures, website content, and collateral.
• Develops sales enablement tools and materials to equip sales teams for engagements.
• Leads website content strategy and implementation for AES product lines.
• Develops strategies for AI-powered search/discovery platforms and content presence.
• Manages AES media and PR activities in line with corporate processes.
• Owns and maintains the AES content library for assets and collateral.
• Supports development and management of AES product marketing budget with leadership.
• Ensures brand consistency across all AES platforms and materials.
• Contracts with outside resources for marketing, creative, media, digital, events as needed.

Skills

Marketing management

Product marketing

Marketing communications

Campaign planning

Content creation

Messaging development

Market research

Competitive intelligence

Customer insights

Social media advertising

Education

Bachelor's degree in Marketing/Communications/Business or equivalent

Tools

HubSpot

Sprout Social

Semrush

CRM platforms

Job description

At Astronics AES, we live to help our customers transform flight — and we're looking for a Marketing Manager to help tell that story to the world.

The Marketing Manager serves as a key AES marketing point of contact, spanning product marketing and marketing communications across the business. This role develops product positioning and go-to-market plans for the Astronics AES portfolio, using market research, competitive intelligence, and customer insights to create marketing campaigns, messaging, content, and sales tools that drive adoption and growth. As a market leader in aerospace power, Astronics AES delivers critical power systems trusted by the world's leading commercial airlines, business aviation manufacturers, defense platforms, and emerging eVTOL innovators — from wide-body commercial aircraft to rotorcraft, tactical defense systems, and the next generation of electric flight. The Marketing Manager works closely with Engineering, Product Management, Business Development, Corporate Marketing, and AES leadership to support new products, existing product lines, and long-term business growth.

Key Responsibilities

• Develops and executes short- and long-term product marketing plans and programs across the Astronics AES product portfolio, ensuring alignment with overall business goals and Astronics brand strategies.
• Collaborates with Astronics Corporate Marketing and peer business unit marketers to align AES activities with shared Astronics standards, tools, templates, and guidelines while contributing content, input, and participation in corporate marketing programs and cross-business-unit initiatives.
• Supports revenue growth by developing and executing campaigns that generate awareness, engagement, leads, and customer opportunities; monitors and reports on campaign performance metrics to improve effectiveness.
• Works with Product Management and Business Development to identify and lead AES product marketing opportunities at trade shows, customer meetings, trade associations, seminars, and other industry events, including product focus, demo/display planning, messaging, positioning, and supporting materials.
• Manages AES social media and digital marketing activities, including content planning, campaign execution, advertising, scheduling, publishing coordination, and performance tracking in alignment with Astronics Corporate Marketing and brand standards.
• Identifies customer buying motivations, value drivers, market trends, and competitive dynamics through market research, customer insight, and competitive analysis.
• Collaborates cross-functional teams across Astronics AES business lines to produce and maintain product data sheets, sales tools, brochures, presentations, website content, and other marketing collateral.
• Develops and maintains sales enablement tools and materials — including presentations, competitive battle cards, product positioning guides, and customer-facing messaging — to equip the AES sales and business development teams for customer engagements.
• Leads website content strategy and implementation for Astronics AES product lines, including product solutions, branding, support, and customer-facing content.
• Develops and executes strategies to ensure Astronics AES products and solutions are accurately and prominently represented across AI-powered search and discovery platforms, including managing the underlying content, data, and digital presence that feed these tools.
• Manages AES media and public relations activities, including press releases, media engagement, editorial opportunities, and paid placements, in alignment with Astronics Corporate Marketing Press Release Process.
• Owns and maintains the AES content library to ensure collateral, imagery, video, presentations, sales tools, and other marketing assets are current, organized, and accessible.
• Supports development and management of the AES product marketing budget, as applicable, in coordination with AES leadership and Astronics Corporate Marketing.
• Ensures brand consistency across all Astronics AES platforms, materials, campaigns, events, and customer touchpoints.
• Contracts with and directs outside resources for marketing, creative, media, digital, event, and related services as needed.

Qualifications / Skills

• Direct experience in marketing, product marketing, product launch, or product promotion within an aerospace, defense, technical, industrial, or similarly complex B2B environment.
• Strong project management, organizational, and communication skills, with the ability to manage multiple priorities across product lines, departments, and stakeholders.
• Analytical mindset with the ability to use data, market insight, and campaign performance metrics to drive decision-making and optimize marketing effectiveness.
• Demonstrated ability to translate complex technical products and systems into clear, compelling customer-facing messaging and content.
• Strong creative judgment and visual communication skills, with the ability to guide the development of compelling, on-brand campaigns, messaging, presentations, imagery, and marketing materials.
• Ability to aggregate and convert product, customer, competitor, and market knowledge into successful marketing deliverables, including product literature, press releases, website content, advertising campaigns, sales tools, presentations, and social media content.
• Proficiency with social media platforms and advertising tools relevant to B2B marketing, such as LinkedIn Ads and LinkedIn Campaign Manager.
• Familiarity with AI-assisted marketing tools for content generation, campaign optimization, audience targeting, and search/discovery visibility.
• Experience working with presentation and content creation tools such as PowerPoint, Canva, or similar platforms.
• Self-motivated yet customer-focused; collaborative, adaptable, and comfortable operating in a cross-functional environment.

Education, Experience & Licensing Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Demonstrates proficiency — typically 4–6 years of direct experience in the key responsibilities of the position.
• Proven experience in product marketing and/or marketing communications, preferably within the commercial aerospace, business aviation, defense, advanced air mobility, technical, or industrial B2B markets.
• Demonstrated experience managing social media campaigns, search visibility strategies including SEO and AI-driven discovery platforms, and broader digital marketing programs.
• Solid knowledge of website and marketing analytics tools such as HubSpot, Sprout Social, Semrush, or similar platforms.
• Experience with CRM platforms, marketing automation tools, or email marketing platforms is preferred.

Eligibility Requirements

• This position may involve access to items subject to U.S. export-control laws. Employment is contingent upon the employee’s authorization to access such items under applicable law. The company does not guarantee and is under no obligation to seek such authorization if it is necessary.
• Must pass a pre-employment background check and drug screening (includes cannabis).
• Ability to work on-site in Kirkland, WA, with a flexible hybrid schedule (2–3 days/week remote).

Compensation

• Base salary range: $102,687 – $154,031 per year (Mid-point: $128,359). Factors such as education, experience, skills and market conditions influence the actual salary. It is not typical to be hired at or near the top of the range.
• Bonus: Highly competitive Quarterly Profit Sharing Bonus.
• Health: Medical, dental, vision, disability, life insurance, FSA, HSA, voluntary life/AD&D, critical illness, accident prevention, and hospital indemnity.
• Financial: 401(k) & Employee Stock Purchase Plan.
• Work-Life Balance: Flexible hybrid work arrangements for eligible positions, Employee Assistance Program, and a supportive culture that values balance.
• Time Off: Generous PTO starting at 120 hours, plus 12 paid holidays.

Astronics Corporation (Nasdaq: ATRO) serves the world's aerospace, defense, and other mission critical industries with proven, innovative technology solutions. Astronics works side-by-side with customers, integrating its array of power, connectivity, lighting, structures, interiors, and test technologies to solve complex challenges. For over 50 years, Astronics has delivered creative, customer-focused solutions with exceptional responsiveness. Today, global airframe manufacturers, airlines, militaries, completion centers and Fortune 500 companies rely on the collaborative spirit and innovation of Astronics. The Company's strategy is to increase its value by developing technologies and capabilities that provide innovative solutions to its targeted markets.
For more information on Astronics and its solutions, visit www.Astronics.com .

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Astronics Corporation’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.