Marketing Manager

Law Office of Bryan Fagan; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, vision insurance

401K with 5% match

PTO and holidays

Ongoing training and professional dev.

Collaborative work environment

Job summary

The Law Office of Bryan Fagan is seeking a Marketing Manager to lead paid search, SEO, social, and web marketing across multiple Texas offices. You will manage a team and agency partners, optimize HubSpot attribution, and work with Intake to convert leads into signed cases.

ideal candidates bring 5+ years in performance marketing with hands-on Google Ads/Analytics 4 experience, a HubSpot background, and a track record of data-driven decision-making in a multi-location legal services environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field
• 5+ years in performance/digital marketing with 2+ years managing people or agency relationships
• Direct ownership of a paid media budget of $50K+/month
• Hands-on proficiency in Google Ads and Google Analytics 4
• CRM experience, preferably HubSpot, and proficiency in SEO/SEM and A/B testing

Responsibilities

• Own the monthly marketing budget across PPC, paid social, SEO, and web
• Manage agency/vendor partners and hold them to signed-case outcomes
• Build plans to enter new markets and practice areas with budget and timelines
• Maintain closed-loop attribution in HubSpot from first touch to revenue
• Deliver weekly dashboards with spend, leads, consults, and revenue by source
• Partner with Intake on speed-to-lead, routing, and nurture workflows
• Improve conversions via A/B testing of offers and landing pages
• Own SEO roadmap and local SEO for every office, manage reviews program

Skills

Google Ads

Google Analytics 4

HubSpot CRM

Lead routing / Nurture

Data-driven reporting

Copywriting

Excel/Sheets / BI tools

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Ads

Google Analytics 4

CRM tools

Excel/BI tools

Job description

Marketing Manager

Department: Office Administration

Employment Type: Full Time

Location: Houston/Corporate

Reporting To: Mollie Levar

Description

Join the executive leadership of a fast-growing legal powerhouse. We are a $25M+ multi-location Texas law firm scaling to $30M+, and marketing is our growth engine. The Marketing Manager owns the performance of our paid search, SEO, social, and web channels and is accountable for the number that matters: signed cases at a target cost. You will manage a team and our agency partners, run HubSpot as the source of truth for lead-to-case attribution, and work daily with Intake to make sure every lead we pay for gets worked and converted.

Key Responsibilities

Channel performance and budget

• Own the monthly marketing budget across PPC (Google Ads, LSA, Bing), paid social, SEO, and web; reallocate spend weekly based on cost per signed case by channel, practice area, and office.
• Manage agency and vendor partners: set targets, review performance, and hold them accountable to signed-case outcomes, not impressions or clicks.
• Build and execute the plan to enter new markets and practice areas, including market sizing, keyword/competitive analysis, budget, and launch timeline.

Attribution and reporting (HubSpot)

• Maintain closed-loop attribution in HubSpot from first touch through signed case and collected revenue.
• Deliver a weekly dashboard to leadership: spend, leads, qualified leads, consults booked, consults held, signed cases, cost per lead, cost per signed case, and revenue per case by source.
• Enforce data hygiene standards (lead source, UTM, practice area, office) so every dollar is attributable.

Intake partnership and conversion

• Partner with the Intake Manager on speed-to-lead, lead routing, and follow-up sequences; flag lead quality issues by source within 48 hours.
• Build and test HubSpot email/SMS nurture workflows for unconverted leads and no-show consults.
• Improve web and landing page conversion rates through A/B testing of offers, forms, call tracking, and page copy.

Content, SEO, and reputation

• Own the SEO roadmap: local SEO and Google Business Profiles for every office, practice-area content, and technical health.
• Run the review generation program with Intake and Client Services.
• Ensure all advertising complies with Texas Disciplinary Rules of Professional Conduct Part VII and State Bar of Texas Advertising Review Committee filing requirements.

Team leadership

• Hire, train, and manage Marketing Coordinators/Associates with clear weekly KPIs and documented SOPs.
• Build repeatable processes (campaign launch checklist, monthly budget review, reporting cadence) that scale without depending on any one person.

Skills, Knowledge and Expertise

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 5+ years in performance/digital marketing, with 2+ years managing people or agency relationships.
• Direct ownership of a paid media budget of $50K+/month, with measurable results tied to revenue.
• Hands-on proficiency in Google Ads, Google Analytics 4, and a CRM (HubSpot strongly preferred).
• Working knowledge of SEO/SEM, local search, email/SMS marketing, call tracking, and A/B testing.
• Strong copywriting for web, ads, and email.
• Comfortable building and presenting reports in Excel/Sheets or a BI tool.

Preferred

• Legal, healthcare, home services, or other high-volume lead-gen experience.
• Multi-location marketing experience.
• HubSpot Marketing Hub certification; Google Ads certification.
• Familiarity with Texas attorney advertising rules.

Join us at The Law Office of Bryan Fagan and play a vital role in shaping our marketing strategies and driving our success!

Benefits

The Law Office of Bryan Fagan is a firm that excels in family, estate planning & probate, and criminal law matters. We have (11) offices in Texas: (2) offices in Houston (Corporate and The heights), and (1) office in Atascocita, Humble, Kingwood, The Woodlands, Austin, Dallas, San Antonio, Fort Worth, and Humble, and more on the way.

Enjoy GREAT Benefits & Perks:

• Competitive salary.
• Health, dental, vision, short/long term disability insurance, 401K (5% match)
• Paid time off and holidays.
• Ongoing training and professional development.
• A collaborative and dynamic work environment.

Equal Opportunity Statement: We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.