Marketing Manager

Law Office of Bryan Fagan; Houston (TX); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, vision

Disability insurance

401K (5% match)

Paid time off

Ongoing training

Collaborative environment

Job summary

The Law Office of Bryan Fagan, a Texas-based law firm, seeks a Marketing Manager to own performance across paid search, SEO, social, and web channels. You will manage a team and agency partners, using HubSpot as the source of truth for lead-to-case attribution and collaborating with Intake to convert every lead into a case.

You will be responsible for budget management, market expansion plans, and reporting; ensure compliance with Texas advertising rules while driving growth in multiple offices.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in performance/digital marketing with 2+ years managing people or agency relationships.
• Direct ownership of a paid media budget of $50K+/month with revenue impact.
• Hands-on proficiency in Google Ads, Google Analytics 4, and HubSpot.
• Knowledge of SEO/SEM, local search, email/SMS marketing, call tracking, and A/B testing.
• Strong copywriting for web, ads, and email.
• Experience presenting reports in Excel/Sheets or BI tools.

Responsibilities

• Own monthly marketing budget across PPC, paid social, SEO, and web; reallocate spend by channel and office.
• Manage agency/vendor partners with targets and performance reviews.
• Lead market entry plans including market sizing, keyword analysis, budget, and launch timelines.
• MaintainHubSpot attribution from first touch to revenue and deliver leadership dashboards.
• Collaborate with Intake to ensure leads are worked and converted; optimize intake processes.
• Improve conversions through A/B testing of offers, forms, and page copy.

Skills

Google Ads

Google Analytics 4

HubSpot

SEO/SEM

Email/SMS marketing

A/B testing

Copywriting

Excel/BI reporting

Education

Bachelor's degree in Marketing, Business or related field

Tools

HubSpot Marketing Hub

CRM systems

Job description

Marketing Manager

Department: Office Administration

Employment Type: Full Time

Location: Houston/Corporate

Reporting To: Mollie Levar

Description

Join the executive leadership of a fast-growing legal powerhouse. We are a $25M+ multi-location Texas law firm scaling to $30M+, and marketing is our growth engine. The Marketing Manager owns the performance of our paid search, SEO, social, and web channels and is accountable for the number that matters: signed cases at a target cost. You will manage a team and our agency partners, run HubSpot as the source of truth for lead-to-case attribution, and work daily with Intake to make sure every lead we pay for gets worked and converted.

Key Responsibilities

Channel performance and budget

• Own the monthly marketing budget across PPC (Google Ads, LSA, Bing), paid social, SEO, and web; reallocate spend weekly based on cost per signed case by channel, practice area, and office.
• Manage agency and vendor partners: set targets, review performance, and hold them accountable to signed-case outcomes, not impressions or clicks.
• Build and execute the plan to enter new markets and practice areas, including market sizing, keyword/competitive analysis, budget, and launch timeline.

Attribution and reporting (HubSpot)

• Maintain closed-loop attribution in HubSpot from first touch through signed case and collected revenue.
• Deliver a weekly dashboard to leadership: spend, leads, qualified leads, consults booked, consults held, signed cases, cost per lead, cost per signed case, and revenue per case by source.
• Enforce data hygiene standards (lead source, UTM, practice area, office) so every dollar is attributable.

Intake partnership and conversion

• Partner with the Intake Manager on speed-to-lead, lead routing, and follow-up sequences; flag lead quality issues by source within 48 hours.
• Build and test HubSpot email/SMS nurture workflows for unconverted leads and no-show consults.
• Improve web and landing page conversion rates through A/B testing of offers, forms, call tracking, and page copy.

Content, SEO, and reputation

• Own the SEO roadmap: local SEO and Google Business Profiles for every office, practice-area content, and technical health.
• Run the review generation program with Intake and Client Services.
• Ensure all advertising complies with Texas Disciplinary Rules of Professional Conduct Part VII and State Bar of Texas Advertising Review Committee filing requirements.

Team leadership

• Hire, train, and manage Marketing Coordinators/Associates with clear weekly KPIs and documented SOPs.
• Build repeatable processes (campaign launch checklist, monthly budget review, reporting cadence) that scale without depending on any one person.

Skills, Knowledge and Expertise

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 5+ years in performance/digital marketing, with 2+ years managing people or agency relationships.
• Direct ownership of a paid media budget of $50K+/month, with measurable results tied to revenue.
• Hands-on proficiency in Google Ads, Google Analytics 4, and a CRM (HubSpot strongly preferred).
• Working knowledge of SEO/SEM, local search, email/SMS marketing, call tracking, and A/B testing.
• Strong copywriting for web, ads, and email.
• Comfortable building and presenting reports in Excel/Sheets or a BI tool.

Preferred

• Legal, healthcare, home services, or other high-volume lead-gen experience.
• Multi-location marketing experience.
• HubSpot Marketing Hub certification; Google Ads certification.
• Familiarity with Texas attorney advertising rules.

Join us at The Law Office of Bryan Fagan and play a vital role in shaping our marketing strategies and driving our success!

Benefits

The Law Office of Bryan Fagan is a firm that excels in family, estate planning & probate, and criminal law matters. We have (11) offices in Texas: (2) offices in Houston (Corporate and The heights), and (1) office in Atascocita, Humble, Kingwood, The Woodlands, Austin, Dallas, San Antonio, Fort Worth, and Humble, and more on the way. Enjoy GREAT Benefits & Perks:

• Competitive salary.
• Health, dental, vision, short/long term disability insurance, 401K (5% match)
• Paid time off and holidays.
• Ongoing training and professional development.
• A collaborative and dynamic work environment.

Equal Opportunity Statement

We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.