Marketing Manager

https:/jobs.gogpac.com/gpac/search/Apply/all/3445/504402555/Marketing%20Manager.html; Houston (TX); Remote; USD 80,000 - 110,000; Full time

Job summary

A leading marketing firm is seeking a results-driven Marketing Manager to lead paid advertising initiatives and drive revenue growth. This fully remote position requires expertise in digital marketing strategies, strong analytical skills, and the ability to manage high-budget campaigns effectively. Ideal candidates will have a proven track record in optimizing conversion rates and utilizing various digital platforms skillfully.

Qualifications

• Experience in managing high-budget paid media campaigns with measurable ROI.
• Strong expertise in various ad platforms and CRM systems.
• Data-driven mindset with advanced reporting and analytics skills.

Responsibilities

• Lead and optimize campaigns across multiple ad platforms.
• Analyze data to guide strategy and budgets.
• Drive conversion rate optimization efforts.

Skills

Paid advertising expertise

Digital strategy

Data analysis

CRO tools

Project management

Communication skills

Tools

Google Ads

Meta Ads

TikTok Ads

CRM systems

Google Data Studio

Job description

Overview

Marketing Manager

We are seeking a results-driven Marketing Manager with proven expertise in paid advertising and digital strategy. As a senior member of the Marketing team reporting directly to the CMO, you will play a key role in driving customer acquisition, revenue growth, and long-term market expansion. This position requires deep experience in scaling multi-platform advertising campaigns, integrating performance data across systems, and applying insights to deliver measurable results.

Job Type: Full Time, Remote

Responsibilities

• Lead and optimize paid advertising campaigns across Google, Meta, TikTok, and other platforms to drive leads, customer acquisition, and revenue growth.
• Manage campaign lifecycle strategy, creative development, targeting, testing, and performance optimization.
• Analyze data from CRMs, GA4, and ad platforms, create dashboards and reports to guide strategy and budgets.
• Oversee inbound marketing (Email/SMS campaigns, onboarding flows, promotions) to maximize conversions and retention.
• Drive CRO efforts using tools like Optimizely and Hotjar to improve user experience and conversion rates.
• Implement AI tools and marketing automations to enhance efficiency and scale campaigns.
• Collaborate with leadership to align paid media strategies with overall business goals.

Qualifications

• Proven success managing and scaling high-budget paid media campaigns with measurable ROI.
• Strong expertise in Google Ads, Meta Ads, TikTok Ads, and CRM systems.
• Data-driven mindset with advanced reporting and analytics skills (Google Data Studio or similar).
• Experience improving website conversion rates using CRO tools and methodologies.
• Strong project management and communication skills; ability to lead initiatives from start to finish.
• Independent, detail-oriented, and innovative, with a passion for testing and adopting new marketing technologies.