Marketing Manager

https:/jobs.gogpac.com/gpac/search/Apply/all/2887/504402555/Marketing%20Manager.html; Houston (TX); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading marketing firm is seeking a results-driven Marketing Manager to lead paid advertising campaigns, optimize customer acquisition, and drive revenue growth. This remote role requires expertise in Google, Meta, and TikTok Ads, along with strong data analysis skills. The ideal candidate will have a proven track record in managing high-budget campaigns and a passion for innovative marketing strategies.

Qualifications

• Proven success managing and scaling high-budget paid media campaigns with measurable ROI.
• Strong expertise in Google Ads, Meta Ads, TikTok Ads, and CRM systems.
• Data-driven mindset with advanced reporting and analytics skills.

Responsibilities

• Lead and optimize paid advertising campaigns across multiple platforms.
• Manage campaign lifecycle strategy and performance optimization.
• Analyze data and create dashboards to guide strategy.

Skills

Paid advertising expertise

Digital strategy

Data analysis

Project management

CRO tools

Tools

Google Ads

Meta Ads

TikTok Ads

GA4

Optimizely

Hotjar

Google Data Studio

Job description

Overview

Marketing Manager

We are seeking a results-driven Marketing Manager with proven expertise in paid advertising and digital strategy. As a senior member of the Marketing team reporting directly to the CMO, you will play a key role in driving customer acquisition, revenue growth, and long-term market expansion. This position requires deep experience in scaling multi-platform advertising campaigns, integrating performance data across systems, and applying insights to deliver measurable results.

Job Type: Full Time, Remote

Responsibilities

• Lead and optimize paid advertising campaigns across Google, Meta, TikTok, and other platforms to drive leads, customer acquisition, and revenue growth.
• Manage campaign lifecycle strategy, creative development, targeting, testing, and performance optimization.
• Analyze data from CRMs, GA4, and ad platforms, create dashboards and reports to guide strategy and budgets.
• Oversee inbound marketing (Email/SMS campaigns, onboarding flows, promotions) to maximize conversions and retention.
• Drive CRO efforts using tools like Optimizely and Hotjar to improve user experience and conversion rates.
• Implement AI tools and marketing automations to enhance efficiency and scale campaigns.
• Collaborate with leadership to align paid media strategies with overall business goals.

Qualifications

• Proven success managing and scaling high-budget paid media campaigns with measurable ROI.
• Strong expertise in Google Ads, Meta Ads, TikTok Ads, and CRM systems.
• Data-driven mindset with advanced reporting and analytics skills (Google Data Studio or similar).
• Experience improving website conversion rates using CRO tools and methodologies.
• Strong project management and communication skills; ability to lead initiatives from start to finish.
• Independent, detail-oriented, and innovative, with a passion for testing and adopting new marketing technologies.